A data profile of the people who buy, follow and care about Pinterest in Denmark — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 2,229,115 people in Denmark.
Pinterest has an estimated audience of 2,229,115 people in Denmark. 59.1% are female, 40.9% are male, average age 41.8. Top brand affinities: Google, Women's clothing, Charlotte Tilbury, COS, Longchamp.
Top brand affinities include Google, Women's clothing, Charlotte Tilbury, with strongest over-indexing on Google (1.73× the country average).
Demographically, the Pinterest audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Pinterest fan in Denmark is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Pinterest profile in Denmark.
59.1% are female, 40.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.8 |
| Estimated audience size | 2,229,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Pinterest audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 7.93× | ||
| 02 | Charlotte Tilbury | Beauty & Wellness | 7.46× | ||
| 03 | Shiseido | Beauty & Wellness | 7.29× | ||
| 04 | South by Southwest | Business & Career | 7.11× | ||
| 05 | Clarins | Beauty & Wellness | 6.34× | ||
| 06 | COS | Shopping | 3.38× | ||
| 07 | Nikolaj Coster-Waldau | Movies & TV | 2.48× | ||
| 08 | Internet & Social Media | 2.44× | |||
| 09 | Decoration | Home & Garden | 2.27× | ||
| 10 | Women's clothing | Fashion & Accessoires | 2.20× | ||
| 11 | Handmade Crafts | Kids & Family | 2.20× | ||
| 12 | Home Interior Design | Home & Garden | 1.99× | ||
| 13 | Knitting pattern | Fashion & Accessoires | 1.88× | ||
| 14 | Bedroom furniture | Home & Garden | 1.83× | ||
| 15 | Ældre Sagen | Politics & Society | 1.76× | ||
| 16 | Home construction | Home & Garden | 1.74× | ||
| 17 | Internet & Social Media | 1.73× | |||
| 18 | Home repair | Home & Garden | 1.69× | ||
| 19 | Newspapers | Literature | 1.68× | ||
| 20 | Property finder | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Luxury Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.65× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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