A data profile of the people who buy, follow and care about Nature photography in Sweden — modelled from more than twelve digital signal sources. Nature photography has an estimated audience of 1,582,079 people in Sweden.
Nature photography has an estimated audience of 1,582,079 people in Sweden. 63.6% are female, 36.4% are male, average age 44.8. Top brand affinities: Travel photography, Hemnet, Sveriges Television, Gina Tricot, Biltema.
Top brand affinities include Travel photography, Hemnet, Sveriges Television, with strongest over-indexing on Travel photography (6.68× the country average).
Demographically, the Nature photography audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Travelling, Mindfulness.
The typical Nature photography fan in Sweden is more female, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Travel photography.
The key figures that characterise the Nature photography profile in Sweden.
63.6% are female, 36.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.8 |
| Estimated audience size | 1,582,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Nature photography audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 12.3% |
| China | 8.9% |
The strongest cross-interests of the Nature photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel photography | Technology & Electronics | 6.68× | ||
| 02 | Digital photography | Business & Career | 4.50× | ||
| 03 | Wildlife photography | Technology & Electronics | 3.69× | ||
| 04 | Jotex | Shopping | 3.66× | ||
| 05 | Street photography | Technology & Electronics | 2.96× | ||
| 06 | Outdoors | Travel & Leisure | 2.53× | ||
| 07 | Hemnet | Home & Garden | 2.33× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.33× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.20× | ||
| 10 | Crochet | Home & Garden | 2.20× | ||
| 11 | Winery | Food & Beverages | 2.17× | ||
| 12 | Ryanair | Travel & Leisure | 2.12× | ||
| 13 | Modern art | Arts & Culture | 2.02× | ||
| 14 | Flower | Home & Garden | 2.00× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.74× | ||
| 16 | Biltema | Business & Career | 1.74× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 18 | Science | Business & Career | 1.63× | ||
| 19 | Lindex | Fashion & Accessoires | 1.58× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.90× | |
| Mindfulness | BALANCE | 1.41× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Nature photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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