A data profile of the people who buy, follow and care about YouSee in Denmark — modelled from more than twelve digital signal sources. YouSee has an estimated audience of 2,642,404 people in Denmark.
YouSee has an estimated audience of 2,642,404 people in Denmark. 45.5% are female, 54.5% are male, average age 44.8. Top brand affinities: Elgiganten, Circle K, Biltema, Germany, Kirsten Dunst.
Top brand affinities include Elgiganten, Circle K, Biltema, with strongest over-indexing on Elgiganten (2.42× the country average).
Demographically, the YouSee audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical YouSee fan in Denmark is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the YouSee profile in Denmark.
45.5% are female, 54.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.8 |
| Estimated audience size | 2,642,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide YouSee audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 92.3% |
| Brazil | 1.9% |
| United States | 0.8% |
The strongest cross-interests of the YouSee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Idris Elba | Movies & TV | 7.54× | ||
| 02 | Kirsten Dunst | Movies & TV | 6.82× | ||
| 03 | Dazed & Confused (magazine) | Fashion & Accessoires | 6.70× | ||
| 04 | Kris Jenner | Movies & TV | 6.29× | ||
| 05 | Kevin Costner | Movies & TV | 6.14× | ||
| 06 | Denzel Washington | Movies & TV | 6.08× | ||
| 07 | Eddie Murphy | Movies & TV | 5.38× | ||
| 08 | True crime | Movies & TV | 2.94× | ||
| 09 | Roskilde Festival | Music & Radio | 2.67× | ||
| 10 | Heat pump | Home & Garden | 2.43× | ||
| 11 | Elgiganten | Shopping | 2.42× | ||
| 12 | Germany | Travel & Leisure | 1.92× | ||
| 13 | Circle K | Shopping | 1.86× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 15 | Brøndby IF | Sports | 1.77× | ||
| 16 | Novo Nordisk | Health | 1.68× | ||
| 17 | Kindergarten | Kids & Family | 1.63× | ||
| 18 | Online games | Games | 1.54× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Concerts | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for YouSee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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