A data profile of the people who buy, follow and care about T-shirt in Denmark — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 1,104,741 people in Denmark.
T-shirt has an estimated audience of 1,104,741 people in Denmark. 57.1% are female, 42.9% are male, average age 45.7. Top brand affinities: Elgiganten, Hairstyle, Bracelet, Sunglasses, Lingerie.
Top brand affinities include Elgiganten, Hairstyle, Bracelet, with strongest over-indexing on Elgiganten (1.55× the country average).
Demographically, the T-shirt audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Denmark is more female, around 45.7 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the T-shirt profile in Denmark.
57.1% are female, 42.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.7 |
| Estimated audience size | 1,104,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide T-shirt audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 1.81× | ||
| 02 | Bikini | Fashion & Accessoires | 1.80× | ||
| 03 | Backpack | Fashion & Accessoires | 1.74× | ||
| 04 | Intersport | Shopping | 1.66× | ||
| 05 | Facial | Beauty & Wellness | 1.66× | ||
| 06 | Bracelet | Fashion & Accessoires | 1.61× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 08 | Deal of the day | Shopping | 1.60× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.59× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.59× | ||
| 11 | Hair coloring | Beauty & Wellness | 1.58× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.56× | ||
| 13 | Wedding ring | Fashion & Accessoires | 1.56× | ||
| 14 | Elgiganten | Shopping | 1.55× | ||
| 15 | Science fiction movies | Movies & TV | 1.54× | ||
| 16 | Laptop | Technology & Electronics | 1.54× | ||
| 17 | First-person shooter games | Games | 1.53× | ||
| 18 | Cholesterol | Food & Beverages | 1.53× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 20 | Sausage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Community Orientation | OPEN | 1.23× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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