A data profile of the people who buy, follow and care about T-shirt in Austria — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 1,069,615 people in Austria.
T-shirt has an estimated audience of 1,069,615 people in Austria. 62.6% are female, 37.4% are male, average age 42.9. Top brand affinities: WhatsApp, Shoes, Austrian Airlines, Hornbach, Toys.
Top brand affinities include WhatsApp, Shoes, Austrian Airlines, with strongest over-indexing on WhatsApp (1.68× the country average).
Demographically, the T-shirt audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Austria is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for WhatsApp.
The key figures that characterise the T-shirt profile in Austria.
62.6% are female, 37.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.9 |
| Estimated audience size | 1,069,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide T-shirt audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 4.20× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.52× | ||
| 03 | Sunglasses | Fashion & Accessoires | 2.26× | ||
| 04 | Toys | Games | 2.13× | ||
| 05 | Tattoos | Fashion & Accessoires | 1.83× | ||
| 06 | Blues music | Music & Radio | 1.82× | ||
| 07 | Instant messaging | Internet & Social Media | 1.81× | ||
| 08 | Hair products | Beauty & Wellness | 1.79× | ||
| 09 | Hobby | Home & Garden | 1.79× | ||
| 10 | Hornbach | Shopping | 1.74× | ||
| 11 | Technology & Electronics | 1.74× | |||
| 12 | Politics | Politics & Society | 1.69× | ||
| 13 | Desserts | Food & Beverages | 1.69× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Shoes | Fashion & Accessoires | 1.67× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.66× | ||
| 17 | Electronics | Technology & Electronics | 1.62× | ||
| 18 | Deichmann | Shopping | 1.59× | ||
| 19 | Happiness | Health | 1.59× | ||
| 20 | Spas | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.48× | |
| Community Orientation | OPEN | 1.42× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.