A data profile of the people who buy, follow and care about T-shirt in Norway — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 693,485 people in Norway.
T-shirt has an estimated audience of 693,485 people in Norway. 62.8% are female, 37.2% are male, average age 47.1. Top brand affinities: Shoes, Hair products, Tattoos, Lingerie, Happiness.
Top brand affinities include Shoes, Hair products, Tattoos, with strongest over-indexing on Shoes (1.9× the country average).
Demographically, the T-shirt audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Norway is more female, around 47.1 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the T-shirt profile in Norway.
62.8% are female, 37.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 47.1 |
| Estimated audience size | 693,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide T-shirt audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lingerie | Fashion & Accessoires | 2.74× | ||
| 02 | Bikini | Fashion & Accessoires | 2.73× | ||
| 03 | Bracelet | Fashion & Accessoires | 2.51× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.38× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.25× | ||
| 06 | Hair products | Beauty & Wellness | 1.96× | ||
| 07 | Instant messaging | Internet & Social Media | 1.96× | ||
| 08 | Shoes | Fashion & Accessoires | 1.90× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.88× | ||
| 10 | Fiction books | Literature | 1.87× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.86× | ||
| 12 | Skirt | Fashion & Accessoires | 1.83× | ||
| 13 | Spas | Beauty & Wellness | 1.76× | ||
| 14 | Drawing | Home & Garden | 1.75× | ||
| 15 | Happiness | Health | 1.71× | ||
| 16 | Toys | Games | 1.69× | ||
| 17 | Drum and bass | Music & Radio | 1.68× | ||
| 18 | Cruises | Travel & Leisure | 1.67× | ||
| 19 | Dogs | Pets & Animals | 1.61× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| Community Orientation | OPEN | 1.46× | |
| Pet Ownership | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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