A data profile of the people who buy, follow and care about T-shirt in Ireland — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 790,158 people in Ireland.
T-shirt has an estimated audience of 790,158 people in Ireland. 63.3% are female, 36.7% are male, average age 41.6. Top brand affinities: Dress shirt, Skirt, Tattoos, Bracelet, Hoodie.
Top brand affinities include Dress shirt, Skirt, Tattoos, with strongest over-indexing on Dress shirt (2.63× the country average).
Demographically, the T-shirt audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical T-shirt fan in Ireland is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Dress shirt.
The key figures that characterise the T-shirt profile in Ireland.
63.3% are female, 36.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.6 |
| Estimated audience size | 790,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide T-shirt audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dress shirt | Fashion & Accessoires | 2.63× | ||
| 02 | Polo shirt | Fashion & Accessoires | 2.49× | ||
| 03 | Hoodie | Fashion & Accessoires | 1.73× | ||
| 04 | Hat | Fashion & Accessoires | 1.72× | ||
| 05 | Slovenia | Travel & Leisure | 1.70× | ||
| 06 | Apple cider vinegar | Food & Beverages | 1.68× | ||
| 07 | Backpack | Fashion & Accessoires | 1.67× | ||
| 08 | Skirt | Fashion & Accessoires | 1.65× | ||
| 09 | Necklace | Fashion & Accessoires | 1.61× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.58× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.57× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 13 | Collagen | Beauty & Wellness | 1.55× | ||
| 14 | Groupon | Internet & Social Media | 1.54× | ||
| 15 | Sustainable clothing | Fashion & Accessoires | 1.53× | ||
| 16 | Crossword | Games | 1.52× | ||
| 17 | Vimeo | Movies & TV | 1.52× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 19 | Reese Witherspoon | Movies & TV | 1.51× | ||
| 20 | Birthday cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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