A data profile of the people who buy, follow and care about T-shirt in Belgium — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 1,759,358 people in Belgium.
T-shirt has an estimated audience of 1,759,358 people in Belgium. 61.8% are female, 38.2% are male, average age 44.1. Top brand affinities: Canada, Toys, Tattoos, Desserts, Music videos.
Top brand affinities include Canada, Toys, Tattoos, with strongest over-indexing on Canada (1.54× the country average).
Demographically, the T-shirt audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Family Orientation.
The typical T-shirt fan in Belgium is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Canada.
The key figures that characterise the T-shirt profile in Belgium.
61.8% are female, 38.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.1 |
| Estimated audience size | 1,759,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide T-shirt audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unisex | Fashion & Accessoires | 2.54× | ||
| 02 | Dress shirt | Fashion & Accessoires | 2.34× | ||
| 03 | Western wear | Fashion & Accessoires | 2.06× | ||
| 04 | Skirt | Fashion & Accessoires | 1.71× | ||
| 05 | Bracelet | Fashion & Accessoires | 1.71× | ||
| 06 | Necklace | Fashion & Accessoires | 1.71× | ||
| 07 | Drawing | Home & Garden | 1.64× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 09 | Deal of the day | Shopping | 1.62× | ||
| 10 | Weddings | Kids & Family | 1.61× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 12 | Desserts | Food & Beverages | 1.55× | ||
| 13 | Amsterdam | Travel & Leisure | 1.55× | ||
| 14 | Trousers | Fashion & Accessoires | 1.55× | ||
| 15 | Canada | Travel & Leisure | 1.54× | ||
| 16 | Toys | Games | 1.54× | ||
| 17 | Music videos | Music & Radio | 1.54× | ||
| 18 | Fnac | Shopping | 1.54× | ||
| 19 | Lodging | Travel & Leisure | 1.54× | ||
| 20 | Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.34× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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