A data profile of the people who buy, follow and care about T-shirt in Sweden — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 1,374,294 people in Sweden.
T-shirt has an estimated audience of 1,374,294 people in Sweden. 58.8% are female, 41.2% are male, average age 46.0. Top brand affinities: Elgiganten, Tradera, Shoes, Google, Dogs.
Top brand affinities include Elgiganten, Tradera, Shoes, with strongest over-indexing on Elgiganten (1.68× the country average).
Demographically, the T-shirt audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Sweden is more female, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the T-shirt profile in Sweden.
58.8% are female, 41.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 46.0 |
| Estimated audience size | 1,374,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide T-shirt audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tattoos | Fashion & Accessoires | 2.40× | ||
| 02 | Sunglasses | Fashion & Accessoires | 2.32× | ||
| 03 | Bracelet | Fashion & Accessoires | 2.31× | ||
| 04 | Real property | Home & Garden | 2.17× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.13× | ||
| 06 | Intersport | Shopping | 2.07× | ||
| 07 | Fiction books | Literature | 2.01× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.00× | ||
| 09 | Hair products | Beauty & Wellness | 1.94× | ||
| 10 | Shoes | Fashion & Accessoires | 1.82× | ||
| 11 | Dogs | Pets & Animals | 1.81× | ||
| 12 | Happiness | Health | 1.79× | ||
| 13 | Bars | Travel & Leisure | 1.71× | ||
| 14 | Elgiganten | Shopping | 1.68× | ||
| 15 | Meat | Food & Beverages | 1.66× | ||
| 16 | Internet & Social Media | 1.65× | |||
| 17 | Celebrity | Movies & TV | 1.64× | ||
| 18 | Spas | Beauty & Wellness | 1.54× | ||
| 19 | Video games | Games | 1.52× | ||
| 20 | Tradera | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.71× | |
| Community Orientation | OPEN | 1.49× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| DIY Mentality | THRILL | 0.94× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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