A data profile of the people who buy, follow and care about T-shirt in Finland — modelled from more than twelve digital signal sources. T-shirt has an estimated audience of 499,910 people in Finland.
T-shirt has an estimated audience of 499,910 people in Finland. 67.8% are female, 32.2% are male, average age 47.1. Top brand affinities: Google, Finnair, Shoes, WhatsApp, Happiness.
Top brand affinities include Google, Finnair, Shoes, with strongest over-indexing on Google (1.69× the country average).
Demographically, the T-shirt audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical T-shirt fan in Finland is more female, around 47.1 years old, with strong Extroversion tendencies and a notable affinity for Google.
The key figures that characterise the T-shirt profile in Finland.
67.8% are female, 32.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 47.1 |
| Estimated audience size | 499,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide T-shirt audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the T-shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tattoos | Fashion & Accessoires | 2.26× | ||
| 02 | Instant messaging | Internet & Social Media | 2.16× | ||
| 03 | Sunglasses | Fashion & Accessoires | 2.11× | ||
| 04 | Shoes | Fashion & Accessoires | 2.06× | ||
| 05 | Hair products | Beauty & Wellness | 1.98× | ||
| 06 | Technology & Electronics | 1.90× | |||
| 07 | Internet & Social Media | 1.83× | |||
| 08 | Lindex | Fashion & Accessoires | 1.82× | ||
| 09 | Valtteri Bottas | Sports | 1.79× | ||
| 10 | Happiness | Health | 1.75× | ||
| 11 | Intersport | Shopping | 1.73× | ||
| 12 | Dogs | Pets & Animals | 1.71× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Spas | Beauty & Wellness | 1.68× | ||
| 15 | Finnair | Travel & Leisure | 1.63× | ||
| 16 | Kitchen | Home & Garden | 1.54× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 18 | Video games | Games | 1.53× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Stockmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.64× | |
| Community Orientation | OPEN | 1.42× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for T-shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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