Rascasse Audience Intelligence

Bodø Audience in Norway

A data profile of the people who buy, follow and care about Bodø in Norway — modelled from more than twelve digital signal sources. Bodø has an estimated audience of 545,944 people in Norway.

#48among POI in Norway#74in Travel & Leisure

Bodø has an estimated audience of 545,944 people in Norway. 56.5% are female, 43.5% are male, average age 45.5. Top brand affinities: Biltema, Tesla Motors, Plug-in hybrid, Volkswagen, Toyota.

Top brand affinities include Biltema, Tesla Motors, Plug-in hybrid, with strongest over-indexing on Biltema (1.76× the country average).

Demographically, the Bodø audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

The typical Bodø fan in Norway is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Bodø profile in Norway.

Audience size
546K
in Norway
Gender
56.5%♀
43.5% male
Age
45.5
average years
Country rank
#708
POI in Norway
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodø fans

56.5% are female, 43.5% are male, average age 45.5.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Bodø audience in Norway
MetricValue
Female56.5%
Male43.5%
Average age45.5
Estimated audience size545,944
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Bodø audience in Norway
Age bracketShare%
16-1911%
20-2912%
30-3915%
40-4926%
50+37%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Bodø audience comes from Norway.

Worldwide audience distribution share by country for Bodø
CountryShare
Norway61.2%
Germany13.5%
Denmark8.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodø audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodø audience
#·InterestCategoryAffinity×
01Tesla MotorsCars & Mobility2.26×
02Renewable energyBusiness & Career2.26×
03AudiCars & Mobility2.26×
04Škoda AutoCars & Mobility2.26×
05VolvoCars & Mobility2.26×
06Mercedes-BenzCars & Mobility2.26×
07Solar energyHome & Garden2.26×
08MotorboatCars & Mobility2.26×
09Family carCars & Mobility2.26×
10VolkswagenCars & Mobility2.25×
11PorscheCars & Mobility2.22×
12Plug-in hybridCars & Mobility2.18×
13ToyotaCars & Mobility2.15×
14BMWCars & Mobility2.06×
15GermanyTravel & Leisure2.04×
16CarpentryHome & Garden1.88×
17BiltemaBusiness & Career1.76×
18KappAhlFashion & Accessoires1.73×
19Spar (retailer)Shopping1.71×
20TicketmasterTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodø audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodø audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
Need for SecurityCONSERVATISM1.32×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodø audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Design AffinityPREMIUM0.75×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Bodø. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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