A data profile of the people who buy, follow and care about BMW in Norway — modelled from more than twelve digital signal sources. BMW has an estimated audience of 689,562 people in Norway.
BMW has an estimated audience of 689,562 people in Norway. 26.4% are female, 73.6% are male, average age 43.8. Top brand affinities: Tesla Motors, SUVs, Finn, Automobiles, Tesla Supercharger.
Top brand affinities include Tesla Motors, SUVs, Finn, with strongest over-indexing on Tesla Motors (2.22× the country average).
Demographically, the BMW audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical BMW fan in Norway is more male, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the BMW profile in Norway.
26.4% are female, 73.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 43.8 |
| Estimated audience size | 689,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide BMW audience comes from Norway.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.4% |
| Germany | 6.3% |
The strongest cross-interests of the BMW audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Model Y | Cars & Mobility | 2.59× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 2.59× | ||
| 03 | Used car | Cars & Mobility | 2.41× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.30× | ||
| 05 | Tesla Motors | Cars & Mobility | 2.22× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 07 | Volvo | Cars & Mobility | 2.14× | ||
| 08 | Electric motor | Cars & Mobility | 2.12× | ||
| 09 | Hybrids | Cars & Mobility | 2.08× | ||
| 10 | Bodø | Travel & Leisure | 2.06× | ||
| 11 | SUVs | Cars & Mobility | 2.05× | ||
| 12 | Drammen | POI | 2.04× | ||
| 13 | Audi | Cars & Mobility | 2.02× | ||
| 14 | Electric vehicle | Cars & Mobility | 2.01× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.91× | ||
| 16 | Volkswagen | Cars & Mobility | 1.84× | ||
| 17 | Tesla Supercharger | Cars & Mobility | 1.75× | ||
| 18 | Finn | Cars & Mobility | 1.65× | ||
| 19 | Freight transport | Cars & Mobility | 1.62× | ||
| 20 | Automobiles | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Travelling | THRILL | 0.72× | |
| Social Media Usage | JOY | 1.25× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for BMW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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