Rascasse Audience Intelligence

Electric motor Audience in Norway

A data profile of the people who buy, follow and care about Electric motor in Norway — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 740,754 people in Norway.

Electric motor has an estimated audience of 740,754 people in Norway. 23.1% are female, 76.9% are male, average age 46.9. Top brand affinities: Biltema, Tesla Motors, Google, Plug-in hybrid, Personal finance.

Top brand affinities include Biltema, Tesla Motors, Google, with strongest over-indexing on Biltema (2.37× the country average).

Demographically, the Electric motor audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

The typical Electric motor fan in Norway is more male, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Electric motor profile in Norway.

Audience size
741K
in Norway
Gender
23.1%
76.9% male
Age
46.9
average years
Country rank
#457
Topic in Norway
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric motor fans

23.1% are female, 76.9% are male, average age 46.9.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Electric motor audience in Norway
MetricValue
Female23.1%
Male76.9%
Average age46.9
Estimated audience size740,754
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Electric motor audience in Norway
Age bracketShare%
16-198%
20-2911%
30-3916%
40-4925%
50+40%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Electric motor audience comes from Norway.

Worldwide audience distribution share by country for Electric motor
CountryShare
United States19.6%
Germany6.9%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric motor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric motor audience
#·InterestCategoryAffinity×
01Tesla MotorsCars & Mobility3.81×
02Hybrid electric vehicleCars & Mobility3.41×
03Deutsche BankBusiness & Career3.10×
04Škoda AutoCars & Mobility2.87×
05Solar energyHome & Garden2.82×
06MotorboatCars & Mobility2.81×
07Plug-in hybridCars & Mobility2.76×
08Used carCars & Mobility2.71×
09ScootersCars & Mobility2.61×
10Renewable energyBusiness & Career2.60×
11BiltemaBusiness & Career2.37×
12ElectronicsTechnology & Electronics2.25×
13VolkswagenCars & Mobility2.16×
14BMWCars & Mobility2.12×
15SUVsCars & Mobility2.08×
16Personal financeBusiness & Career1.68×
17DogsPets & Animals1.60×
18Video gamesGames1.53×
19HappinessHealth1.52×
20GoogleInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric motor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Electric motor audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Need for SecurityCONSERVATISM1.64×
Quality AwarenessPREMIUM1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Electric motor audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
MindfulnessBALANCE0.66×
Price SensitivityPREMIUM0.71×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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