A data profile of the people who buy, follow and care about Electric motor in Norway — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 740,754 people in Norway.
Electric motor has an estimated audience of 740,754 people in Norway. 23.1% are female, 76.9% are male, average age 46.9. Top brand affinities: Biltema, Tesla Motors, Google, Plug-in hybrid, Personal finance.
Top brand affinities include Biltema, Tesla Motors, Google, with strongest over-indexing on Biltema (2.37× the country average).
Demographically, the Electric motor audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Electric motor fan in Norway is more male, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Electric motor profile in Norway.
23.1% are female, 76.9% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 46.9 |
| Estimated audience size | 740,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Electric motor audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
The strongest cross-interests of the Electric motor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 3.81× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 3.41× | ||
| 03 | Deutsche Bank | Business & Career | 3.10× | ||
| 04 | Škoda Auto | Cars & Mobility | 2.87× | ||
| 05 | Solar energy | Home & Garden | 2.82× | ||
| 06 | Motorboat | Cars & Mobility | 2.81× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 2.76× | ||
| 08 | Used car | Cars & Mobility | 2.71× | ||
| 09 | Scooters | Cars & Mobility | 2.61× | ||
| 10 | Renewable energy | Business & Career | 2.60× | ||
| 11 | Biltema | Business & Career | 2.37× | ||
| 12 | Electronics | Technology & Electronics | 2.25× | ||
| 13 | Volkswagen | Cars & Mobility | 2.16× | ||
| 14 | BMW | Cars & Mobility | 2.12× | ||
| 15 | SUVs | Cars & Mobility | 2.08× | ||
| 16 | Personal finance | Business & Career | 1.68× | ||
| 17 | Dogs | Pets & Animals | 1.60× | ||
| 18 | Video games | Games | 1.53× | ||
| 19 | Happiness | Health | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Need for Security | CONSERVATISM | 1.64× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.66× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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