A data profile of the people who buy, follow and care about Electric motor in Portugal — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 1,336,705 people in Portugal.
The average Electric motor fan in Portugal is 45.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Hybrid electric vehicle, Sustainable energy, Tesla Motors, with strongest over-indexing on Hybrid electric vehicle (5.12× the country average).
Demographically, the Electric motor audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Electric motor fan in Portugal is more male, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Hybrid electric vehicle.
The key figures that characterise the Electric motor profile in Portugal.
35.7% are female, 64.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 45.0 |
| Estimated audience size | 1,336,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Electric motor audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
Where the Electric motor audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.13× | |
| 02 | Portalegre District | ~20K | 1.12× | |
| 03 | Beja District | ~20K | 1.08× | |
| 04 | Vila Real District | ~30K | 1.06× | |
| 05 | Évora District | ~20K | 1.05× | |
| 06 | Castelo Branco District | ~30K | 1.04× | |
| 07 | Azores | ~40K | 1.01× | |
| 08 | Viana do Castelo District | ~30K | 1.01× | |
| 09 | Viseu District | ~50K | 0.99× | |
| 10 | Madeira | ~40K | 0.98× | |
| 11 | Coimbra District | ~60K | 0.97× | |
| 12 | Leiria District | ~70K | 0.95× | |
| 13 | Aveiro District | ~90K | 0.94× | |
| 14 | Braga District | ~100K | 0.93× | |
| 15 | Faro District | ~80K | 0.93× | |
| 16 | Setúbal District | ~100K | 0.92× | |
| 17 | Porto District | ~200K | 0.83× | |
| 18 | Santarém District | ~50K | 0.83× | |
| 19 | Lisbon District | ~300K | 0.76× |
The strongest cross-interests of the Electric motor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Prius | Cars & Mobility | 6.04× | ||
| 02 | Tesla Model X | Cars & Mobility | 5.85× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 5.12× | ||
| 04 | Photovoltaics | Home & Garden | 3.96× | ||
| 05 | Kick scooter | Cars & Mobility | 3.86× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.00× | ||
| 07 | Automobile repair shop | Cars & Mobility | 2.92× | ||
| 08 | Sustainable energy | Home & Garden | 2.88× | ||
| 09 | Electric bicycle | Cars & Mobility | 2.86× | ||
| 10 | Aston Martin | Cars & Mobility | 2.79× | ||
| 11 | Lexus | Cars & Mobility | 2.57× | ||
| 12 | Used car | Cars & Mobility | 2.29× | ||
| 13 | Efficient energy use | Technology & Electronics | 2.06× | ||
| 14 | Business class | Travel & Leisure | 2.04× | ||
| 15 | MotoGP | Sports | 1.94× | ||
| 16 | Formula One | Sports | 1.82× | ||
| 17 | Solar energy | Home & Garden | 1.73× | ||
| 18 | Online newspaper | News | 1.63× | ||
| 19 | Portugal national football team | Sports | 1.60× | ||
| 20 | Innovation | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Mindfulness | BALANCE | 0.52× | |
| Creativity | OPEN | 0.65× |
Electric motor has an estimated audience of 1,336,705 people in Portugal, concentrated in Lisbon District and Porto District.
35.7% of Electric motor fans are female, 64.3% are male, with an average age of 45.0 years.
Electric motor fans show strongest brand affinity for Hybrid electric vehicle (5.12×), Sustainable energy (2.88×), and Tesla Motors (3×) over the country average.
Electric motor fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Electric motor itself, the audience over-indexes on Sustainable energy (2.88×), Tesla Motors (3×), Tesla Model X (5.85×), and Used car (2.29×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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