A data profile of the people who buy, follow and care about Viking Line in Sweden — modelled from more than twelve digital signal sources. Viking Line has an estimated audience of 1,550,000 people in Sweden.
Viking Line has an estimated audience of 1,550,000 people in Sweden. 56.4% are female, 43.6% are male, average age 46.1. Top brand affinities: Systembolaget, Stockholm, Sveriges Television, Elgiganten, Scandinavia.
Top brand affinities include Systembolaget, Stockholm, Sveriges Television, with strongest over-indexing on Systembolaget (1.57× the country average).
Demographically, the Viking Line audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Viking Line fan in Sweden is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Viking Line profile in Sweden.
56.4% are female, 43.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.1 |
| Estimated audience size | 1,550,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
The strongest cross-interests of the Viking Line audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.00× | ||
| 02 | Festival | Music & Radio | 1.66× | ||
| 03 | Fiction books | Literature | 1.64× | ||
| 04 | Bars | Travel & Leisure | 1.63× | ||
| 05 | Cruises | Travel & Leisure | 1.62× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 07 | Dogs | Pets & Animals | 1.59× | ||
| 08 | Scandinavia | Travel & Leisure | 1.58× | ||
| 09 | Systembolaget | Shopping | 1.57× | ||
| 10 | Momondo | Travel & Leisure | 1.57× | ||
| 11 | Intersport | Shopping | 1.57× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 13 | Hair products | Beauty & Wellness | 1.55× | ||
| 14 | Ryanair | Travel & Leisure | 1.53× | ||
| 15 | Dinner | Food & Beverages | 1.53× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.52× | ||
| 17 | Elgiganten | Shopping | 1.52× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Museum | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Viking Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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