A data profile of the people who buy, follow and care about Viking Line in Finland — modelled from more than twelve digital signal sources. Viking Line has an estimated audience of 3,085,300 people in Finland.
Viking Line has an estimated audience of 3,085,300 people in Finland. 65.4% are female, 34.6% are male, average age 45.7. Top brand affinities: Stockholm, Nature, Stockmann, Danske Bank, Apartment.
Top brand affinities include Stockholm, Nature, Stockmann, with strongest over-indexing on Stockholm (4.26× the country average).
Demographically, the Viking Line audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Viking Line fan in Finland is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Stockholm.
The key figures that characterise the Viking Line profile in Finland.
65.4% are female, 34.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.7 |
| Estimated audience size | 3,085,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
The strongest cross-interests of the Viking Line audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 4.26× | ||
| 02 | Hairstyle | Beauty & Wellness | 1.99× | ||
| 03 | Pedro Pascal | Movies & TV | 1.97× | ||
| 04 | Thomann | Shopping | 1.90× | ||
| 05 | Drawing | Home & Garden | 1.78× | ||
| 06 | Stockmann | Shopping | 1.73× | ||
| 07 | Library | Literature | 1.70× | ||
| 08 | Dinner | Food & Beverages | 1.67× | ||
| 09 | Estonia | Travel & Leisure | 1.67× | ||
| 10 | Danske Bank | Business & Career | 1.62× | ||
| 11 | London | Travel & Leisure | 1.62× | ||
| 12 | Desserts | Food & Beverages | 1.61× | ||
| 13 | Intersport | Shopping | 1.56× | ||
| 14 | Pizza | Food & Beverages | 1.56× | ||
| 15 | Nature | Home & Garden | 1.54× | ||
| 16 | Scandinavia | Travel & Leisure | 1.54× | ||
| 17 | Foodie | Food & Beverages | 1.54× | ||
| 18 | Apartment | Business & Career | 1.52× | ||
| 19 | Lindex | Fashion & Accessoires | 1.52× | ||
| 20 | Hesburger | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 0.94× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Viking Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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