A data profile of the people who buy, follow and care about Liseberg in Sweden — modelled from more than twelve digital signal sources. Liseberg has an estimated audience of 3,212,277 people in Sweden.
Liseberg has an estimated audience of 3,212,277 people in Sweden. 55.9% are female, 44.1% are male, average age 46.0. Top brand affinities: Systembolaget, Elgiganten, Sveriges Television, Swedbank, Bars.
Top brand affinities include Systembolaget, Elgiganten, Sveriges Television, with strongest over-indexing on Systembolaget (1.61× the country average).
Demographically, the Liseberg audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Liseberg fan in Sweden is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Liseberg profile in Sweden.
55.9% are female, 44.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 46.0 |
| Estimated audience size | 3,212,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
The strongest cross-interests of the Liseberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Skarsgård | Movies & TV | 3.05× | ||
| 02 | Elgiganten | Shopping | 1.76× | ||
| 03 | Bars | Travel & Leisure | 1.69× | ||
| 04 | Festival | Music & Radio | 1.68× | ||
| 05 | Allsvenskan | Sports | 1.66× | ||
| 06 | Vattenfall | Home & Garden | 1.64× | ||
| 07 | Systembolaget | Shopping | 1.61× | ||
| 08 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 09 | Dinner | Food & Beverages | 1.60× | ||
| 10 | Intersport | Shopping | 1.60× | ||
| 11 | Copenhagen | Travel & Leisure | 1.58× | ||
| 12 | Swedbank | Business & Career | 1.57× | ||
| 13 | Pizza | Food & Beverages | 1.57× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.56× | ||
| 15 | Cruises | Travel & Leisure | 1.56× | ||
| 16 | Sunglasses | Fashion & Accessoires | 1.56× | ||
| 17 | Drawing | Home & Garden | 1.55× | ||
| 18 | Fiction books | Literature | 1.53× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Individualism | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Liseberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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