A data profile of the people who buy, follow and care about X in Sweden — modelled from more than twelve digital signal sources. X has an estimated audience of 2,440,734 people in Sweden.
X has an estimated audience of 2,440,734 people in Sweden. 54.2% are female, 45.8% are male, average age 42.2. Top brand affinities: Gina Tricot, Freeware, Tumblr, Infant bodysuit, La Roche-Posay.
Top brand affinities include Gina Tricot, Freeware, Tumblr, with strongest over-indexing on Gina Tricot (1.56× the country average).
Demographically, the X audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical X fan in Sweden is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the X profile in Sweden.
54.2% are female, 45.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.2 |
| Estimated audience size | 2,440,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide X audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origins (cosmetics) | Beauty & Wellness | 3.53× | ||
| 02 | Laura Mercier | Beauty & Wellness | 3.46× | ||
| 03 | Shiseido | Beauty & Wellness | 2.62× | ||
| 04 | Bobbi Brown | Beauty & Wellness | 2.60× | ||
| 05 | Kiehl's | Beauty & Wellness | 2.58× | ||
| 06 | Victoria Beckham | Fashion & Accessoires | 2.22× | ||
| 07 | La Roche-Posay | Beauty & Wellness | 2.06× | ||
| 08 | Quan (rapper) | Music & Radio | 2.00× | ||
| 09 | Skilled worker | Business & Career | 1.90× | ||
| 10 | Tumblr | Internet & Social Media | 1.88× | ||
| 11 | And Other Stories | Shopping | 1.80× | ||
| 12 | ERGO Baby | Kids & Family | 1.77× | ||
| 13 | Investigation Discovery | Movies & TV | 1.70× | ||
| 14 | Freeware | Technology & Electronics | 1.68× | ||
| 15 | Infant bodysuit | Kids & Family | 1.59× | ||
| 16 | Sean Penn | Movies & TV | 1.57× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 18 | Nightwear | Fashion & Accessoires | 1.56× | ||
| 19 | Outlet store | Shopping | 1.56× | ||
| 20 | Foundation (cosmetics) | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Design Affinity | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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