Fragrance oil Audience in Germany
Fragrance oil has an estimated audience of 753,095 people in Germany. 73.2% are female, 26.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sex and the City (film), Live, Longchamp, Hornbach, Scentsy.
The average Fragrance oil fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sex and the City (film), Live, Longchamp, with strongest over-indexing on Sex and the City (film) (27.92× the country average). Demographically, the Fragrance oil audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Fragrance oil fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 37.0 |
| Estimated audience size | 753,095 |
Audience persona
The typical Fragrance oil fan in Germany is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Sex and the City (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,202 | 0.74× |
| Baden-Württemberg | 75,264 | 0.73× |
| Bayern | 74,411 | 0.61× |
| Hessen | 59,197 | 1.03× |
| Niedersachsen | 37,020 | 0.51× |
| Berlin | 34,678 | 1.03× |
| Rheinland-Pfalz | 29,630 | 0.79× |
| Sachsen-Anhalt | 20,647 | 1.06× |
| Thüringen | 20,293 | 1.06× |
| Sachsen | 18,751 | 0.51× |
| Brandenburg | 18,266 | 0.78× |
| Saarland | 18,052 | 1.95× |
| Mecklenburg-Vorpommern | 17,334 | 1.21× |
| Bremen | 16,910 | 2.63× |
| Schleswig-Holstein | 16,149 | 0.6× |
| Hamburg | 13,157 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City (film) | 27.92× | Movies & TV |
| Live | 21.18× | Music & Radio |
| Longchamp | 18.32× | Fashion & Accessoires |
| Hornbach | 5.49× | Shopping |
| Scentsy | 35.97× | Home & Garden |
| Woolworths | 7.16× | Shopping |
| Clinic (band) | 24.09× | Music & Radio |
| Yankee Candle | 19.64× | Home & Garden |
| Safari (web browser) | 13.61× | Technology & Electronics |
| Candle wick | 24.68× | Home & Garden |
| Rent-to-own | 13.91× | Home & Garden |
| Bungalow | 7.43× | Home & Garden |
| Refrigerator | 4.39× | Home & Garden |
| Incense | 11.97× | Home & Garden |
| Times Square | 13.89× | Travel & Leisure |
| Flaconi | 6.04× | Shopping |
| Hotel manager | 5.2× | Business & Career |
| Deuter | 18.02× | Sports |
| De Beers | 15.2× | Fashion & Accessoires |
| Rituals | 3.04× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.9 |
| Design Affinity | PREMIUM | 2.78 |
| Quality Awareness | PREMIUM | 2.34 |
| Sustainability | BALANCE | 2.22 |
| Price Sensitivity | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 49.5% |
| United States | 11.1% |
| India | 3.7% |
See Fragrance oil audiences in other countries
More Fragrances audiences in Germany
- Fragrances (9,516,177)
- Paris Hilton (fragrance) (1,492,205)
- Parfum (636,796)
- Paco Rabanne (501,987)
- Acqua di Parma (418,883)
Frequently asked questions
How many fans does Fragrance oil have in Germany?
Fragrance oil has an estimated audience of 753,095 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fragrance oil fans?
73.2% of Fragrance oil fans are female, 26.8% are male, with an average age of 37.0 years.
Which brands do Fragrance oil fans like most?
Fragrance oil fans show strongest brand affinity for Sex and the City (film) (27.92×), Live (21.18×), and Longchamp (18.32×) over the country average.
Where do Fragrance oil fans live in Germany?
Fragrance oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,202), Baden-Württemberg (reach 75,264), and Bayern (reach 74,411). These three regions account for the largest share of the active audience.
What other brands do Fragrance oil fans also like?
Beyond Fragrance oil itself, the audience over-indexes on Live (21.18×), Longchamp (18.32×), Hornbach (5.49×), and Scentsy (35.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fragrance oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.