Rascasse Audience Intelligence

Fragrance oil Audience in Germany

A data profile of the people who buy, follow and care about Fragrance oil in Germany — modelled from more than twelve digital signal sources. Fragrance oil has an estimated audience of 753,095 people in Germany.

#3among Fragrances in Germany#3731among Topic in Germany#150in Beauty & Wellness

The average Fragrance oil fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City (film), Live, Longchamp, with strongest over-indexing on Sex and the City (film) (27.92× the country average).

Demographically, the Fragrance oil audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fragrance oil fan in Germany is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Sex and the City (film).

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fragrance oil profile in Germany.

Audience size
753K
in Germany
Gender
73.2%♀
26.8% male
Age
37.0
average years
Country rank
#8350
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fragrance oil fans

73.2% are female, 26.8% are male, average age 37.0.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Fragrance oil audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age37.0
Estimated audience size753,095
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Fragrance oil audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3922%
40-4925%
50+11%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Fragrance oil audience comes from Germany.

Worldwide audience distribution share by country for Fragrance oil
CountryShare
Japan49.5%
United States11.1%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fragrance oil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fragrance oil fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.41×
02Saarland~10K1.21×
03Mecklenburg-Vorpommern~20K1.06×
04Thüringen~20K1.03×
05Sachsen-Anhalt~20K1.02×
06Hessen~60K0.99×
07Berlin~30K0.98×
08Brandenburg~20K0.95×
09Hamburg~20K0.94×
10Rheinland-Pfalz~30K0.93×
11Schleswig-Holstein~20K0.91×
12Sachsen~30K0.87×
13Baden-Württemberg~90K0.84×
14Nordrhein-Westfalen~100K0.82×
15Niedersachsen~60K0.80×
16Bayern~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Fragrance oil, Germany
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fragrance oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fragrance oil audience
#·InterestCategoryAffinity×
01ScentsyHome & Garden35.97×
02Sex and the City (film)Movies & TV27.92×
03Candle wickHome & Garden24.68×
04Clinic (band)Music & Radio24.09×
05LiveMusic & Radio21.18×
06Yankee CandleHome & Garden19.64×
07LongchampFashion & Accessoires18.32×
08DeuterSports18.02×
09De BeersFashion & Accessoires15.20×
10Rent-to-ownHome & Garden13.91×
11Times SquareTravel & Leisure13.89×
12Safari (web browser)Technology & Electronics13.61×
13Stadt-Parfümerie PieperShopping13.50×
14IncenseHome & Garden11.97×
15BungalowHome & Garden7.43×
16WoolworthsShopping7.16×
17FlaconiShopping6.04×
18HornbachShopping5.49×
19Hotel managerBusiness & Career5.20×
20RefrigeratorHome & Garden4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fragrance oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fragrance oil audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.65×
Design AffinityPREMIUM1.60×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fragrance oil audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fragrance oil have in Germany?

Fragrance oil has an estimated audience of 753,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fragrance oil fans?

73.2% of Fragrance oil fans are female, 26.8% are male, with an average age of 37.0 years.

03

Which brands do Fragrance oil fans like most?

Fragrance oil fans show strongest brand affinity for Sex and the City (film) (27.92×), Live (21.18×), and Longchamp (18.32×) over the country average.

04

Where do Fragrance oil fans live in Germany?

Fragrance oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fragrance oil fans also like?

Beyond Fragrance oil itself, the audience over-indexes on Live (21.18×), Longchamp (18.32×), Hornbach (5.49×), and Scentsy (35.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in Germany

See Fragrance oil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fragrance oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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