Deuter Audience in Germany
Deuter has an estimated audience of 140,067 people in Germany. 33.5% are female, 66.5% are male, average age 43.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vaude, Dometic, Staycation, Gore-Tex, Osprey.
The average Deuter fan in Germany is 43.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vaude, Dometic, Staycation, with strongest over-indexing on Vaude (35.87× the country average). Demographically, the Deuter audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Singer-songwriter
Demographics of Deuter fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 43.8 |
| Estimated audience size | 140,067 |
Audience persona
The typical Deuter fan in Germany is more male, around 43.8 years old, with strong Sports Activity tendencies and a notable affinity for Vaude.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 84,206 | 1.95× |
| Nordrhein-Westfalen | 55,293 | 0.94× |
| Baden-Württemberg | 51,713 | 1.41× |
| Hessen | 25,004 | 1.22× |
| Niedersachsen | 22,090 | 0.84× |
| Sachsen | 15,199 | 1.15× |
| Berlin | 14,312 | 1.19× |
| Rheinland-Pfalz | 13,048 | 0.97× |
| Schleswig-Holstein | 7,873 | 0.81× |
| Thüringen | 7,231 | 1.05× |
| Brandenburg | 6,260 | 0.75× |
| Hamburg | 5,905 | 0.97× |
| Sachsen-Anhalt | 4,619 | 0.66× |
| Mecklenburg-Vorpommern | 3,353 | 0.65× |
| Saarland | 2,229 | 0.67× |
| Bremen | 1,757 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaude | 35.87× | Fashion & Accessoires |
| Dometic | 71.37× | Home & Garden |
| Staycation | 20.65× | Home & Garden |
| Gore-Tex | 18.79× | Fashion & Accessoires |
| Osprey | 22.57× | Fashion & Accessoires |
| Backpacking (travel) | 5.1× | Travel & Leisure |
| Jack Wolfskin | 7.48× | Fashion & Accessoires |
| Banff Mountain Film Festival | 64.13× | Movies & TV |
| Arc'teryx | 8.66× | Fashion & Accessoires |
| Banff, Alberta | 53.87× | Travel & Leisure |
| Travel Adventures | 2.94× | Travel & Leisure |
| The North Face | 4.99× | Fashion & Accessoires |
| Cover art | 9.14× | Arts & Culture |
| Electrolux | 12.83× | Home & Garden |
| FRITZ!Box | 2.61× | Technology & Electronics |
| Patagonia | 4.76× | Fashion & Accessoires |
| Intersport | 4.43× | Shopping |
| Banff National Park | 38.43× | Travel & Leisure |
| Eco-Drive | 22.31× | Fashion & Accessoires |
| AutoScout24 | 1.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.03 |
| Quality Awareness | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.92 |
| Patriotism | CONSERVATISM | 1.91 |
| Early Adopter Mentality | POWER | 1.9 |
| DIY Mentality | THRILL | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.0% |
| United States | 11.2% |
| France | 11.1% |
See Deuter audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Deuter have in Germany?
Deuter has an estimated audience of 140,067 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Deuter fans?
33.5% of Deuter fans are female, 66.5% are male, with an average age of 43.8 years.
Which brands do Deuter fans like most?
Deuter fans show strongest brand affinity for Vaude (35.87×), Dometic (71.37×), and Staycation (20.65×) over the country average.
Where do Deuter fans live in Germany?
Deuter fans in Germany are most concentrated in Bayern (reach 84,206), Nordrhein-Westfalen (reach 55,293), and Baden-Württemberg (reach 51,713). These three regions account for the largest share of the active audience.
What other brands do Deuter fans also like?
Beyond Deuter itself, the audience over-indexes on Dometic (71.37×), Staycation (20.65×), Gore-Tex (18.79×), and Osprey (22.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deuter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.