Deuter Target Market in Germany
A data profile of the people who buy, follow and care about Deuter in Germany — modelled from more than twelve digital signal sources. Deuter has an estimated audience of 267,137 people in Germany.
The average Deuter fan in Germany is 43.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Vaude, Dometic, Staycation, with strongest over-indexing on Vaude (35.87× the country average).
Demographically, the Deuter audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Deuter fan in Germany is more male, around 43.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Vaude.
At a glance
The key figures that characterise the Deuter profile in Germany.
Search interest · 12-month trend
Customer demographics of Deuter
33.5% are female, 66.5% are male, average age 43.8.
Gender split
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 43.8 |
| Estimated audience size | 267,137 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
Worldwide distribution
of the worldwide Deuter audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 25.7% |
| United States | 9.4% |
| France | 9.4% |
Geography
Where the Deuter audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~80K | 1.91× | |
| 02 | Baden-Württemberg | ~50K | 1.40× | |
| 03 | Hessen | ~20K | 1.17× | |
| 04 | Sachsen | ~20K | 1.14× | |
| 05 | Berlin | ~10K | 1.13× | |
| 06 | Thüringen | ~7K | 1.06× | |
| 07 | Rheinland-Pfalz | ~10K | 0.97× | |
| 08 | Hamburg | ~6K | 0.97× | |
| 09 | Nordrhein-Westfalen | ~50K | 0.90× | |
| 10 | Niedersachsen | ~20K | 0.84× | |
| 11 | Bremen | ~2K | 0.84× | |
| 12 | Schleswig-Holstein | ~8K | 0.82× | |
| 13 | Brandenburg | ~7K | 0.79× | |
| 14 | Saarland | ~3K | 0.79× | |
| 15 | Sachsen-Anhalt | ~5K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Deuter audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dometic | Home & Garden | 71.37× | ||
| 02 | Banff Mountain Film Festival | Movies & TV | 64.13× | ||
| 03 | Banff, Alberta | Travel & Leisure | 53.87× | ||
| 04 | Banff National Park | Travel & Leisure | 38.43× | ||
| 05 | Vaude | Fashion & Accessoires | 35.87× | ||
| 06 | Osprey | Fashion & Accessoires | 22.57× | ||
| 07 | Eco-Drive | Fashion & Accessoires | 22.31× | ||
| 08 | Staycation | Home & Garden | 20.65× | ||
| 09 | Gore-Tex | Fashion & Accessoires | 18.79× | ||
| 10 | Electrolux | Home & Garden | 12.83× | ||
| 11 | Cover art | Arts & Culture | 9.14× | ||
| 12 | Arc'teryx | Fashion & Accessoires | 8.66× | ||
| 13 | Jack Wolfskin | Fashion & Accessoires | 7.48× | ||
| 14 | Backpacking (travel) | Travel & Leisure | 5.10× | ||
| 15 | The North Face | Fashion & Accessoires | 4.99× | ||
| 16 | Patagonia | Fashion & Accessoires | 4.76× | ||
| 17 | Intersport | Shopping | 4.43× | ||
| 18 | Travel Adventures | Travel & Leisure | 2.94× | ||
| 19 | FRITZ!Box | Technology & Electronics | 2.61× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.91× |
Personality of the Deuter audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.95× | |
| Travelling | THRILL | 1.54× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.91× | |
| Extroversion | THRILL | 0.93× |
Frequently asked questions
Who is Deuter's target market in Germany?
Deuter's target market in Germany covers an estimated 267,137 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Deuter customers?
33.5% of the Deuter audience are female, 66.5% are male, with an average age of 43.8 years.
Which brands do Deuter fans like most?
Deuter fans show strongest brand affinity for Vaude (35.87×), Dometic (71.37×), and Staycation (20.65×) over the country average.
Where do Deuter fans live in Germany?
Deuter fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Deuter fans also like?
Beyond Deuter itself, the audience over-indexes on Dometic (71.37×), Staycation (20.65×), Gore-Tex (18.79×), and Osprey (22.57×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Deuter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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