Rascasse Audience Intelligence

Gore-Tex Target Market in Germany

A data profile of the people who buy, follow and care about Gore-Tex in Germany — modelled from more than twelve digital signal sources. Gore-Tex has an estimated audience of 499,805 people in Germany.

#12among Outdoor in Germany#1528among Brand in Germany#575in Fashion & Accessoires

The average Gore-Tex fan in Germany is 37.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hiking boot, Dagens Industri, Vaude, with strongest over-indexing on Hiking boot (14.68× the country average).

Demographically, the Gore-Tex audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gore-Tex fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hiking boot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gore-Tex profile in Germany.

Audience size
500K
in Germany
Gender
42.7%♀
57.3% male
Age
37.8
average years
Country rank
#11755
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gore-Tex

42.7% are female, 57.3% are male, average age 37.8.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Gore-Tex audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age37.8
Estimated audience size499,805
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Gore-Tex audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Gore-Tex audience comes from Germany.

Worldwide audience distribution share by country for Gore-Tex
CountryShare
United States16.7%
Japan11.6%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gore-Tex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gore-Tex customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.40×
02Berlin~30K1.26×
03Hamburg~10K1.23×
04Baden-Württemberg~80K1.15×
05Hessen~40K1.05×
06Sachsen~30K1.04×
07Nordrhein-Westfalen~100K0.97×
08Rheinland-Pfalz~20K0.97×
09Niedersachsen~50K0.96×
10Bremen~4K0.95×
11Schleswig-Holstein~20K0.92×
12Thüringen~10K0.91×
13Saarland~5K0.89×
14Brandenburg~10K0.88×
15Mecklenburg-Vorpommern~8K0.88×
16Sachsen-Anhalt~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Gore-Tex, Germany
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gore-Tex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gore-Tex audience
#·InterestCategoryAffinity×
01Mall PlazaShopping79.26×
02Dagens IndustriBusiness & Career42.67×
03La SportivaFashion & Accessoires25.41×
04BurtonFashion & Accessoires24.36×
05SalewaFashion & Accessoires19.93×
06Alex HonnoldSports19.55×
07VaudeFashion & Accessoires19.46×
08ParallelsBusiness & Career18.52×
09MammutFashion & Accessoires17.69×
10Ice climbingSports16.90×
11Hiking bootFashion & Accessoires14.68×
12Nordic walkingSports14.65×
13Athletic trainingSports13.06×
14Arc'teryxFashion & Accessoires10.61×
15Canada GooseFashion & Accessoires8.56×
16PatagoniaFashion & Accessoires7.85×
17BergfreundeSports7.76×
18Outdoor enthusiastSports3.37×
19Winter sportSports3.28×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gore-Tex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gore-Tex audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.84×
Need for SecurityCONSERVATISM1.75×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gore-Tex audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Pet OwnershipJOY0.92×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gore-Tex's target market in Germany?

Gore-Tex's target market in Germany covers an estimated 499,805 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Gore-Tex customers?

42.7% of the Gore-Tex audience are female, 57.3% are male, with an average age of 37.8 years.

03

Which brands do Gore-Tex fans like most?

Gore-Tex fans show strongest brand affinity for Hiking boot (14.68×), Dagens Industri (42.67×), and Vaude (19.46×) over the country average.

04

Where do Gore-Tex fans live in Germany?

Gore-Tex fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Gore-Tex fans also like?

Beyond Gore-Tex itself, the audience over-indexes on Dagens Industri (42.67×), Vaude (19.46×), Mall Plaza (79.26×), and La Sportiva (25.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Gore-Tex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gore-Tex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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