Gore-Tex Audience in Germany
Gore-Tex has an estimated audience of 501,774 people in Germany. 42.7% are female, 57.3% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hiking boot, Vaude, Dagens Industri, Mall Plaza, La Sportiva.
The average Gore-Tex fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hiking boot, Vaude, Dagens Industri, with strongest over-indexing on Hiking boot (14.68× the country average). Demographically, the Gore-Tex audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Gore-Tex fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 37.8 |
| Estimated audience size | 501,774 |
Audience persona
The typical Gore-Tex fan in Germany is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hiking boot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,940 | 1.46× |
| Nordrhein-Westfalen | 108,176 | 0.99× |
| Baden-Württemberg | 82,049 | 1.2× |
| Niedersachsen | 46,465 | 0.95× |
| Hessen | 41,032 | 1.07× |
| Berlin | 30,239 | 1.35× |
| Sachsen | 26,396 | 1.07× |
| Rheinland-Pfalz | 24,537 | 0.98× |
| Schleswig-Holstein | 16,373 | 0.91× |
| Hamburg | 14,326 | 1.26× |
| Brandenburg | 12,903 | 0.83× |
| Thüringen | 10,400 | 0.81× |
| Sachsen-Anhalt | 9,135 | 0.7× |
| Mecklenburg-Vorpommern | 7,416 | 0.77× |
| Saarland | 4,531 | 0.74× |
| Bremen | 3,881 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hiking boot | 14.68× | Fashion & Accessoires |
| Vaude | 19.46× | Fashion & Accessoires |
| Dagens Industri | 42.67× | Business & Career |
| Mall Plaza | 79.26× | Shopping |
| La Sportiva | 25.41× | Fashion & Accessoires |
| Mammut | 17.69× | Fashion & Accessoires |
| Salewa | 19.93× | Fashion & Accessoires |
| Alex Honnold | 19.55× | Sports |
| Athletic training | 13.06× | Sports |
| Patagonia | 7.85× | Fashion & Accessoires |
| Parallels | 18.52× | Business & Career |
| Nordic walking | 14.65× | Sports |
| Arc'teryx | 10.61× | Fashion & Accessoires |
| Bergfreunde | 7.76× | Sports |
| Icebreaker (clothing) | 22.08× | Fashion & Accessoires |
| Burton | 24.36× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| Ice climbing | 16.9× | Sports |
| Canada Goose | 8.56× | Fashion & Accessoires |
| Winter sport | 3.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.9 |
| Sustainability | BALANCE | 1.81 |
| Sports Activity | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.6% |
| Germany | 7.9% |
See Gore-Tex audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Gore-Tex have in Germany?
Gore-Tex has an estimated audience of 501,774 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gore-Tex fans?
42.7% of Gore-Tex fans are female, 57.3% are male, with an average age of 37.8 years.
Which brands do Gore-Tex fans like most?
Gore-Tex fans show strongest brand affinity for Hiking boot (14.68×), Vaude (19.46×), and Dagens Industri (42.67×) over the country average.
Where do Gore-Tex fans live in Germany?
Gore-Tex fans in Germany are most concentrated in Bayern (reach 117,940), Nordrhein-Westfalen (reach 108,176), and Baden-Württemberg (reach 82,049). These three regions account for the largest share of the active audience.
What other brands do Gore-Tex fans also like?
Beyond Gore-Tex itself, the audience over-indexes on Vaude (19.46×), Dagens Industri (42.67×), Mall Plaza (79.26×), and La Sportiva (25.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gore-Tex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.