Gore-Tex Audience in United States
Gore-Tex has an estimated audience of 1,060,412 people in United States. 37.5% are female, 62.5% are male, average age 33.3. Top regions: California, New York, Texas. Top brand affinities: Paddleboarding, Arc'teryx, Sierra Trading Post, Billabong, roxy.
The average Gore-Tex fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Paddleboarding, Arc'teryx, Sierra Trading Post, with strongest over-indexing on Paddleboarding (9.55× the country average). Demographically, the Gore-Tex audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Gore-Tex fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 33.3 |
| Estimated audience size | 1,060,412 |
Audience persona
The typical Gore-Tex fan in United States is more male, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Paddleboarding.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 159,825 | 1.37× |
| New York | 91,874 | 1.55× |
| Texas | 79,402 | 0.87× |
| Florida | 51,388 | 0.72× |
| Pennsylvania | 39,390 | 1.1× |
| Illinois | 37,342 | 1.06× |
| Washington | 36,378 | 1.71× |
| New Jersey | 33,789 | 1.25× |
| North Carolina | 30,504 | 0.96× |
| Georgia | 28,702 | 0.88× |
| Virginia | 27,778 | 1.08× |
| Massachusetts | 26,602 | 1.27× |
| Ohio | 26,410 | 0.81× |
| Michigan | 24,470 | 0.88× |
| Colorado | 21,408 | 1.28× |
| Arizona | 19,441 | 0.9× |
| Maryland | 19,120 | 1.05× |
| Oregon | 18,840 | 1.55× |
| Indiana | 16,307 | 0.84× |
| Tennessee | 16,185 | 0.76× |
| Minnesota | 14,623 | 0.96× |
| Wisconsin | 13,760 | 0.86× |
| Missouri | 13,483 | 0.79× |
| Utah | 12,649 | 1.33× |
| Connecticut | 11,677 | 1.1× |
| South Carolina | 11,347 | 0.71× |
| Kentucky | 10,261 | 0.77× |
| Louisiana | 9,659 | 0.71× |
| Alabama | 9,540 | 0.64× |
| Nevada | 9,406 | 0.92× |
| Oklahoma | 8,450 | 0.72× |
| Iowa | 6,401 | 0.73× |
| Kansas | 6,357 | 0.76× |
| Arkansas | 6,284 | 0.72× |
| Hawaii | 5,657 | 1.24× |
| Idaho | 5,345 | 1.01× |
| Mississippi | 5,179 | 0.59× |
| Delaware | 4,681 | 1.6× |
| New Hampshire | 4,511 | 1.08× |
| Nebraska | 4,060 | 0.76× |
| New Mexico | 3,997 | 0.75× |
| Washington, District of Columbia | 3,970 | 1.25× |
| Maine | 3,835 | 1.01× |
| West Virginia | 3,728 | 0.75× |
| Montana | 3,674 | 1.25× |
| Alaska | 3,460 | 1.53× |
| Rhode Island | 3,028 | 0.9× |
| Vermont | 2,428 | 1.3× |
| North Dakota | 1,744 | 0.8× |
| South Dakota | 1,679 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddleboarding | 9.55× | Sports |
| Arc'teryx | 13.48× | Fashion & Accessoires |
| Sierra Trading Post | 14.33× | Fashion & Accessoires |
| Billabong | 14.06× | Fashion & Accessoires |
| roxy | 25.25× | Fashion & Accessoires |
| Winter sport | 4.55× | Sports |
| Waterfowl | 5.73× | Pets & Animals |
| Snowboard | 5.24× | Sports |
| Duck hunting | 4.78× | Sports |
| Mountain Hardwear | 18.86× | Fashion & Accessoires |
| Killington Ski Resort | 32.55× | |
| Stowe, Vermont | 33.09× | Travel & Leisure |
| Ski resort | 4.61× | Travel & Leisure |
| Turkey hunting | 3.95× | Sports |
| Wallpaper (magazine) | 6.65× | Home & Garden |
| Outdoor Research | 20.88× | Fashion & Accessoires |
| Google Maps | 2.45× | Internet & Social Media |
| Aaron Judge | 6.21× | Sports |
| Columbia Sportswear | 7.24× | Fashion & Accessoires |
| Alex Honnold | 9.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.79 |
| Risk Appetite | THRILL | 2.38 |
| Luxury Orientation | PREMIUM | 2.19 |
| Patriotism | CONSERVATISM | 1.81 |
| Sports Activity | POWER | 1.72 |
| Early Adopter Mentality | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.6% |
| Germany | 7.9% |
See Gore-Tex audiences in other countries
More Outdoor audiences in United States
- REI (34,544,114)
- L.L.Bean (18,276,934)
- The North Face (12,013,963)
- Arc'teryx (5,377,250)
- The Timberland Company (4,669,119)
Frequently asked questions
How many fans does Gore-Tex have in United States?
Gore-Tex has an estimated audience of 1,060,412 people in United States, concentrated in California and New York.
What is the gender split and age of Gore-Tex fans?
37.5% of Gore-Tex fans are female, 62.5% are male, with an average age of 33.3 years.
Which brands do Gore-Tex fans like most?
Gore-Tex fans show strongest brand affinity for Paddleboarding (9.55×), Arc'teryx (13.48×), and Sierra Trading Post (14.33×) over the country average.
Where do Gore-Tex fans live in United States?
Gore-Tex fans in United States are most concentrated in California (reach 159,825), New York (reach 91,874), and Texas (reach 79,402). These three regions account for the largest share of the active audience.
What other brands do Gore-Tex fans also like?
Beyond Gore-Tex itself, the audience over-indexes on Arc'teryx (13.48×), Sierra Trading Post (14.33×), Billabong (14.06×), and roxy (25.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gore-Tex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.