A data profile of the people who buy, follow and care about Killington Ski Resort in United States — modelled from more than twelve digital signal sources. Killington Ski Resort has an estimated audience of 400,701 people in United States.
The average Killington Ski Resort fan in United States is 40.7 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, Vermont, Massachusetts.
Top brand affinities include Lindsey Vonn, Arc'teryx, Ski resort, with strongest over-indexing on Lindsey Vonn (24.84× the country average).
Demographically, the Killington Ski Resort audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Killington Ski Resort fan in United States is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Lindsey Vonn.
The key figures that characterise the Killington Ski Resort profile in United States.
39.7% are female, 60.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 40.7 |
| Estimated audience size | 400,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
Where the Killington Ski Resort audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~20K | 27.01× | |
| 02 | New Hampshire | ~6K | 3.51× | |
| 03 | Connecticut | ~10K | 2.78× | |
| 04 | Massachusetts | ~20K | 2.07× | |
| 05 | Rhode Island | ~2K | 1.82× | |
| 06 | New York | ~30K | 1.26× | |
| 07 | New Jersey | ~10K | 1.22× | |
| 08 | Maine | ~2K | 1.11× | |
| 09 | Pennsylvania | ~10K | 0.93× | |
| 10 | Delaware | <1K | 0.82× | |
| 11 | North Dakota | <1K | 0.75× | |
| 12 | Hawaii | ~1K | 0.74× | |
| 13 | South Dakota | <1K | 0.73× | |
| 14 | New Mexico | ~1K | 0.69× | |
| 15 | Alaska | <1K | 0.69× | |
| 16 | Idaho | ~1K | 0.64× | |
| 17 | Nebraska | ~1K | 0.56× | |
| 18 | Mississippi | ~2K | 0.52× | |
| 19 | Montana | <1K | 0.52× | |
| 20 | Arkansas | ~2K | 0.51× | |
| 21 | Washington, District of Columbia | <1K | 0.48× | |
| 22 | Kansas | ~1K | 0.47× | |
| 23 | West Virginia | <1K | 0.47× | |
| 24 | Iowa | ~2K | 0.45× | |
| 25 | Alabama | ~2K | 0.44× | |
| 26 | Oklahoma | ~2K | 0.44× | |
| 27 | North Carolina | ~5K | 0.43× | |
| 28 | Missouri | ~3K | 0.43× | |
| 29 | Kentucky | ~2K | 0.42× | |
| 30 | Nevada | ~1K | 0.39× | |
| 31 | Maryland | ~3K | 0.38× | |
| 32 | Louisiana | ~2K | 0.38× | |
| 33 | South Carolina | ~2K | 0.37× | |
| 34 | Virginia | ~3K | 0.35× | |
| 35 | Colorado | ~2K | 0.32× | |
| 36 | Oregon | ~1K | 0.31× | |
| 37 | Utah | ~1K | 0.31× | |
| 38 | Florida | ~8K | 0.29× | |
| 39 | Ohio | ~4K | 0.28× | |
| 40 | Wisconsin | ~2K | 0.27× | |
| 41 | Michigan | ~3K | 0.26× | |
| 42 | Minnesota | ~2K | 0.26× | |
| 43 | Tennessee | ~2K | 0.25× | |
| 44 | Arizona | ~2K | 0.25× | |
| 45 | Indiana | ~2K | 0.25× | |
| 46 | Georgia | ~3K | 0.23× | |
| 47 | Illinois | ~3K | 0.22× | |
| 48 | Washington | ~2K | 0.22× | |
| 49 | Texas | ~4K | 0.12× | |
| 50 | California | ~5K | 0.10× |
The strongest cross-interests of the Killington Ski Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tipsy Elves | Shopping | 43.90× | ||
| 02 | Gore-Tex | Fashion & Accessoires | 32.55× | ||
| 03 | Fischer (company) | Sports | 25.05× | ||
| 04 | Lindsey Vonn | Sports | 24.84× | ||
| 05 | Arc'teryx | Fashion & Accessoires | 22.06× | ||
| 06 | Burton Snowboards | Sports | 19.68× | ||
| 07 | Porsche Boxster | Cars & Mobility | 17.23× | ||
| 08 | Helly Hansen | Fashion & Accessoires | 15.70× | ||
| 09 | Jackson Hole | Travel & Leisure | 14.81× | ||
| 10 | Sustainable clothing | Fashion & Accessoires | 11.26× | ||
| 11 | Costa Rica | Travel & Leisure | 11.00× | ||
| 12 | Mikaela Shiffrin | Sports | 10.70× | ||
| 13 | Ski resort | Travel & Leisure | 10.65× | ||
| 14 | Maison Margiela | Fashion & Accessoires | 10.17× | ||
| 15 | Alpine skiing | Sports | 8.80× | ||
| 16 | CheapOair | Travel & Leisure | 6.25× | ||
| 17 | Backpacking (travel) | Travel & Leisure | 3.48× | ||
| 18 | Extreme sport | Sports | 3.37× | ||
| 19 | Planet Fitness | Sports | 2.27× | ||
| 20 | Trader Joe's | Shopping | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 11.26× | |
| Design Affinity | PREMIUM | 2.54× | |
| Sports Activity | POWER | 2.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.60× | |
| Tradition | CONSERVATISM | 0.77× | |
| DIY Mentality | THRILL | 0.79× |
Killington Ski Resort has an estimated audience of 400,701 people in United States, concentrated in New York and Vermont.
39.7% of Killington Ski Resort fans are female, 60.3% are male, with an average age of 40.7 years.
Killington Ski Resort fans show strongest brand affinity for Lindsey Vonn (24.84×), Arc'teryx (22.06×), and Ski resort (10.65×) over the country average.
Killington Ski Resort fans in United States are most concentrated in New York (reach ~30K), Vermont (reach ~20K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Killington Ski Resort itself, the audience over-indexes on Arc'teryx (22.06×), Ski resort (10.65×), Tipsy Elves (43.9×), and Alpine skiing (8.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Killington Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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