Killington Ski Resort Audience in United States

Killington Ski Resort logo

Killington Ski Resort has an estimated audience of 400,701 people in United States. 39.7% are female, 60.3% are male, average age 40.7. Top regions: New York, Vermont, Massachusetts. Top brand affinities: Alaska, Sub Zero (Official), Historic site, Vocal harmony, Home construction.

The average Killington Ski Resort fan in United States is 40.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Vermont, Massachusetts. Top brand affinities include Alaska, Sub Zero (Official), Historic site, with strongest over-indexing on Alaska (6.12× the country average). Demographically, the Killington Ski Resort audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Killington Ski Resort fans

Demographic split for Killington Ski Resort audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.7
Estimated audience size400,701

Audience persona

The typical Killington Ski Resort fan in United States is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Killington Ski Resort in United States
RegionReachAffinity
New York32,2531.44×
Vermont20,38228.97×
Massachusetts19,7352.5×
New Jersey13,2751.3×
Connecticut11,7772.93×
Pennsylvania11,6290.86×
Florida6,1530.23×
New Hampshire5,7153.62×
North Carolina5,2400.43×
Ohio2,9240.24×
Virginia2,9020.3×
California2,7680.06×
Rhode Island2,5421.99×
Texas2,2780.07×
Maryland2,2170.32×
South Carolina1,9470.32×
Georgia1,8020.15×
Maine1,7641.23×
Michigan1,6470.16×
Colorado1,4190.22×
Illinois1,3470.1×
Tennessee1,0400.13×
Indiana8030.11×
Delaware7270.66×
Washington6700.08×
Utah6170.17×
Kentucky5560.11×
Arizona5520.07×
Wisconsin5330.09×
Minnesota4940.09×
Alabama4760.09×
Washington, District of Columbia4460.37×
West Virginia4330.23×
Missouri4060.06×
Oregon3750.08×
Louisiana3070.06×
Nevada2440.06×
Montana2140.19×
Oklahoma2090.05×
Kansas1890.06×
Iowa1770.05×
Idaho1750.09×
Arkansas1690.05×
Mississippi1690.05×
New Mexico1170.06×
Nebraska1030.05×
Hawaii1020.06×
Wyoming960.16×
Alaska830.1×
North Dakota550.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Killington Ski Resort audience
BrandAffinityCategory
Alaska6.12×Travel & Leisure
Sub Zero (Official)15.18×Literature
Historic site6.44×Arts & Culture
Vocal harmony6.34×Music & Radio
Home construction2.01×Home & Garden
Israel2.48×Travel & Leisure
Nebraska Cornhuskers football4.17×Sports
Academy Award for Best Original Score18.61×Movies & TV
Governor of Michigan7.38×Politics & Society
Hipster8.85×Politics & Society
Voltron: Legendary Defender14.35×Movies & TV
Fairy godmother6.42×Literature
Google Analytics4.12×Internet & Social Media
Goop4.4×Internet & Social Media
Bruklinas13.76×Travel & Leisure
Cherish (group)8.23×Music & Radio
South Asian cuisine6.27×Food & Beverages
Iyanla Vanzant9.84×Business & Career
Graham Greene (actor)4.25×
Grinch2.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Killington Ski Resort audience
TraitClusterScore
SustainabilityBALANCE17.48
Sports ActivityPOWER3.38
Design AffinityPREMIUM2.96
TravellingTHRILL1.95
Luxury OrientationPREMIUM1.93
Risk AppetiteTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Killington Ski Resort
CountryShare
United States66.1%
Canada10.8%
Japan5.6%

See Killington Ski Resort audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Killington Ski Resort have in United States?

Killington Ski Resort has an estimated audience of 400,701 people in United States, concentrated in New York and Vermont.

What is the gender split and age of Killington Ski Resort fans?

39.7% of Killington Ski Resort fans are female, 60.3% are male, with an average age of 40.7 years.

Which brands do Killington Ski Resort fans like most?

Killington Ski Resort fans show strongest brand affinity for Alaska (6.12×), Sub Zero (Official) (15.18×), and Historic site (6.44×) over the country average.

Where do Killington Ski Resort fans live in United States?

Killington Ski Resort fans in United States are most concentrated in New York (reach 32,253), Vermont (reach 20,382), and Massachusetts (reach 19,735). These three regions account for the largest share of the active audience.

What other brands do Killington Ski Resort fans also like?

Beyond Killington Ski Resort itself, the audience over-indexes on Sub Zero (Official) (15.18×), Historic site (6.44×), Vocal harmony (6.34×), and Home construction (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Killington Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.