Helly Hansen Audience in United States

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Helly Hansen has an estimated audience of 1,374,271 people in United States. 41.5% are female, 58.5% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Arc'teryx, Fjällräven, Canada Goose, Marmot, Mountain Hardwear.

The average Helly Hansen fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Arc'teryx, Fjällräven, Canada Goose, with strongest over-indexing on Arc'teryx (16.63× the country average). Demographically, the Helly Hansen audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Helly Hansen fans

Demographic split for Helly Hansen audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.7
Estimated audience size1,374,271

Audience persona

The typical Helly Hansen fan in United States is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for Arc'teryx.

Top regions in United States

Top regions ranked by reach for Helly Hansen in United States
RegionReachAffinity
California141,0220.93×
New York100,4381.31×
Texas92,6090.78×
Florida80,4700.86×
Illinois42,9370.94×
Massachusetts41,9931.55×
Pennsylvania41,7610.9×
Washington41,1831.49×
Virginia37,0551.11×
Georgia36,8210.87×
Maryland36,8021.56×
North Carolina36,6740.89×
New Jersey36,0751.03×
Colorado34,9621.61×
Michigan33,0350.92×
Ohio31,0690.73×
Oklahoma22,8281.5×
Tennessee21,0490.76×
Connecticut18,8381.37×
Minnesota18,6530.95×
Arizona16,9900.61×
Indiana16,8750.67×
South Carolina16,3730.79×
Alabama16,0490.84×
Missouri15,7600.71×
Oregon15,6250.99×
Wisconsin15,3270.74×
Utah14,2371.16×
Louisiana13,3170.75×
Kentucky12,0420.7×
Nevada11,0030.83×
Mississippi8,3560.74×
Rhode Island7,4561.7×
Nebraska7,4211.08×
Iowa7,3040.65×
Arkansas7,2830.64×
New Hampshire7,2211.33×
Kansas6,8520.63×
Washington, District of Columbia6,8301.65×
Maine6,1341.25×
Idaho5,6890.83×
Vermont5,2862.19×
Alaska5,1431.75×
West Virginia4,4510.7×
Hawaii4,3630.74×
Montana4,0571.06×
New Mexico3,6910.54×
Delaware2,6210.69×
South Dakota1,7730.56×
North Dakota1,7480.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helly Hansen audience
BrandAffinityCategory
Arc'teryx16.63×Fashion & Accessoires
Fjällräven28.07×Fashion & Accessoires
Canada Goose17.04×Fashion & Accessoires
Marmot34.34×Pets & Animals
Mountain Hardwear28.45×Fashion & Accessoires
Winter sport6.41×Sports
Alex Honnold15.21×Sports
Outdoor Research31.5×Fashion & Accessoires
Telluride Ski Resort35.46×
Snowboard7.03×Sports
Alpine skiing6.65×Sports
Vail Ski Resort27.41×Travel & Leisure
Whistler Blackcomb45.43×Travel & Leisure
Steamboat Ski Resort36.18×
Ski resort6.03×Travel & Leisure
Anaerobic exercise20.73×Sports
Backcountry skiing7.14×Sports
Keystone Resort36.5×Travel & Leisure
Ice climbing13.95×Sports
Park City Mountain Resort30.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helly Hansen audience
TraitClusterScore
Sports ActivityPOWER3.33
Family OrientationCONSERVATISM1.97
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.77
Risk AppetiteTHRILL1.74
SustainabilityBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for Helly Hansen
CountryShare
China12.2%
United States8.5%
Kazakhstan6.9%

See Helly Hansen audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Helly Hansen have in United States?

Helly Hansen has an estimated audience of 1,374,271 people in United States, concentrated in California and New York.

What is the gender split and age of Helly Hansen fans?

41.5% of Helly Hansen fans are female, 58.5% are male, with an average age of 38.7 years.

Which brands do Helly Hansen fans like most?

Helly Hansen fans show strongest brand affinity for Arc'teryx (16.63×), Fjällräven (28.07×), and Canada Goose (17.04×) over the country average.

Where do Helly Hansen fans live in United States?

Helly Hansen fans in United States are most concentrated in California (reach 141,022), New York (reach 100,438), and Texas (reach 92,609). These three regions account for the largest share of the active audience.

What other brands do Helly Hansen fans also like?

Beyond Helly Hansen itself, the audience over-indexes on Fjällräven (28.07×), Canada Goose (17.04×), Marmot (34.34×), and Mountain Hardwear (28.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helly Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.