Rascasse Audience Intelligence

Marmot Audience in United States

A data profile of the people who buy, follow and care about Marmot in United States — modelled from more than twelve digital signal sources. Marmot has an estimated audience of 863,457 people in United States.

#9221among Topic in United States#399in Pets & Animals

The average Marmot fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include City Bank, Sustainable energy, Canada Goose, with strongest over-indexing on City Bank (14.9× the country average).

Demographically, the Marmot audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marmot fan in United States is more male, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for City Bank.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marmot profile in United States.

Audience size
863K
in United States
Gender
40.2%♀
59.8% male
Age
39.2
average years
Country rank
#26099
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marmot fans

40.2% are female, 59.8% are male, average age 39.2.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Marmot audience in United States
MetricValue
Female40.2%
Male59.8%
Average age39.2
Estimated audience size863,457
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Marmot audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Marmot audience comes from United States.

Worldwide audience distribution share by country for Marmot
CountryShare
United States28.2%
Japan15.6%
Canada8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marmot audience in United States is strongest.

Fig. 05

Top regions by affinity

Marmot fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K3.38×
02Alaska~6K3.09×
03Montana~7K2.86×
04Colorado~30K2.41×
05Washington~30K2.01×
06Idaho~8K1.89×
07Utah~10K1.52×
08South Dakota~3K1.37×
09Oregon~10K1.22×
10Vermont~2K1.21×
11Maine~3K1.05×
12New Hampshire~3K0.98×
13Minnesota~10K0.93×
14North Dakota~2K0.91×
15Massachusetts~20K0.90×
16Nebraska~4K0.88×
17Nevada~7K0.85×
18Wisconsin~10K0.84×
19California~80K0.83×
20New York~40K0.83×
21New Mexico~4K0.83×
22Connecticut~7K0.80×
23Kansas~5K0.80×
24Michigan~20K0.79×
25Iowa~6K0.79×
26Arkansas~6K0.78×
27Missouri~10K0.77×
28Hawaii~3K0.76×
29Oklahoma~7K0.75×
30Rhode Island~2K0.75×
31Arizona~10K0.73×
32Illinois~20K0.72×
33Washington, District of Columbia~2K0.72×
34Indiana~10K0.71×
35Virginia~10K0.70×
36Tennessee~10K0.70×
37North Carolina~20K0.69×
38Pennsylvania~20K0.68×
39Kentucky~7K0.67×
40Alabama~8K0.66×
41West Virginia~3K0.66×
42Ohio~20K0.65×
43New Jersey~10K0.65×
44Maryland~10K0.65×
45Georgia~20K0.60×
46Texas~40K0.58×
47South Carolina~7K0.56×
48Louisiana~5K0.49×
49Florida~30K0.48×
50Mississippi~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Marmot, United States
0.47×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marmot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marmot audience
#·InterestCategoryAffinity×
01KartellHome & Garden57.52×
02CalzedoniaFashion & Accessoires35.73×
03Helly HansenFashion & Accessoires34.34×
04Canada GooseFashion & Accessoires19.61×
05Roche BoboisHome & Garden17.63×
06Burton SnowboardsSports15.73×
07City BankBusiness & Career14.90×
08Sustainable clothingFashion & Accessoires13.87×
09Rosie O'DonnellMovies & TV12.09×
10Arc'teryxFashion & Accessoires11.31×
11Sustainable energyHome & Garden9.04×
12Backpacking (travel)Travel & Leisure6.88×
13The North FaceFashion & Accessoires6.72×
14PatagoniaFashion & Accessoires6.41×
15Renewable energyBusiness & Career6.39×
16Extreme sportSports5.16×
17FedExBusiness & Career4.43×
18First class travelTravel & Leisure4.37×
19Trader Joe'sShopping2.69×
20AirbnbTravel & Leisure2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marmot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marmot audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.44×
Quality AwarenessPREMIUM2.37×
Risk AppetiteTHRILL2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marmot audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
SpiritualityBALANCE0.92×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marmot have in United States?

Marmot has an estimated audience of 863,457 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marmot fans?

40.2% of Marmot fans are female, 59.8% are male, with an average age of 39.2 years.

03

Which brands do Marmot fans like most?

Marmot fans show strongest brand affinity for City Bank (14.9×), Sustainable energy (9.04×), and Canada Goose (19.61×) over the country average.

04

Where do Marmot fans live in United States?

Marmot fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Marmot fans also like?

Beyond Marmot itself, the audience over-indexes on Sustainable energy (9.04×), Canada Goose (19.61×), Helly Hansen (34.34×), and Renewable energy (6.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Marmot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marmot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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