Marmot Audience in United States

Marmot logo

Marmot has an estimated audience of 863,457 people in United States. 40.2% are female, 59.8% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: UK garage, Product design, Stamp collecting, Alaska, Elsword.

The average Marmot fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Product design, Stamp collecting, with strongest over-indexing on UK garage (13.59× the country average). Demographically, the Marmot audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Marmot fans

Demographic split for Marmot audience in United States
MetricValue
Female40.2%
Male59.8%
Average age39.2
Estimated audience size863,457

Audience persona

The typical Marmot fan in United States is more male, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Marmot in United States
RegionReachAffinity
California84,9350.89×
Texas44,5210.6×
New York43,2950.9×
Washington35,5232.05×
Colorado34,5262.54×
Florida28,7230.49×
Illinois22,0590.77×
Pennsylvania20,1870.69×
North Carolina18,8950.73×
Michigan18,4240.82×
Ohio17,7080.67×
Georgia16,5700.62×
Massachusetts15,9670.94×
Virginia15,3410.73×
New Jersey14,8810.68×
Arizona13,1510.75×
Tennessee12,4970.72×
Oregon12,1541.23×
Utah12,0311.56×
Minnesota11,7930.95×
Indiana11,3950.72×
Wisconsin11,0280.85×
Missouri10,8990.78×
Maryland9,9880.67×
Idaho8,2331.9×
Alabama7,8380.65×
South Carolina7,3460.57×
Nevada7,2790.87×
Oklahoma7,1870.75×
Kentucky7,1060.66×
Connecticut6,9950.81×
Montana6,7332.81×
Kansas5,4760.8×
Iowa5,4560.77×
Arkansas5,3950.76×
Alaska5,3752.91×
Louisiana5,2130.47×
Wyoming4,1563.25×
Nebraska3,6980.85×
New Mexico3,5350.82×
New Hampshire3,2730.96×
Maine3,1551.02×
Mississippi3,0850.43×
Hawaii2,8070.76×
South Dakota2,6621.33×
West Virginia2,3930.6×
Rhode Island1,9860.72×
Washington, District of Columbia1,9070.73×
Vermont1,8011.19×
North Dakota1,4940.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marmot audience
BrandAffinityCategory
UK garage13.59×Music & Radio
Product design4.82×Business & Career
Stamp collecting8.86×Home & Garden
Alaska2.51×Travel & Leisure
Elsword20×Games
Voter registration5.59×Politics & Society
Home construction1.55×Home & Garden
Natural rubber2.13×Cars & Mobility
Home equity2.02×Home & Garden
Electrolyte4.5×Health
Isometric exercise8.05×Sports
JDSU2.67×Business & Career
Dois Irmãos127.85×
Pro-Ject3.23×Music & Radio
Elmira College7.35×Business & Career
Boogie-woogie (dance)12.46×Music & Radio
Sub Zero (Official)7.03×Literature
Staycation2.31×Home & Garden
Highland games6.3×Sports
Iowa Lottery7.24×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marmot audience
TraitClusterScore
SustainabilityBALANCE8.47
Luxury OrientationPREMIUM2.23
Sports ActivityPOWER2.18
Design AffinityPREMIUM1.97
Quality AwarenessPREMIUM1.95
TravellingTHRILL1.83

Worldwide distribution

Worldwide audience distribution share by country for Marmot
CountryShare
United States28.3%
Japan15.4%
Canada8.6%

See Marmot audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Marmot have in United States?

Marmot has an estimated audience of 863,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Marmot fans?

40.2% of Marmot fans are female, 59.8% are male, with an average age of 39.2 years.

Which brands do Marmot fans like most?

Marmot fans show strongest brand affinity for UK garage (13.59×), Product design (4.82×), and Stamp collecting (8.86×) over the country average.

Where do Marmot fans live in United States?

Marmot fans in United States are most concentrated in California (reach 84,935), Texas (reach 44,521), and New York (reach 43,295). These three regions account for the largest share of the active audience.

What other brands do Marmot fans also like?

Beyond Marmot itself, the audience over-indexes on Product design (4.82×), Stamp collecting (8.86×), Alaska (2.51×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marmot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.