Vail Ski Resort Audience in United States

Vail Ski Resort has an estimated audience of 1,004,352 people in United States. 48.4% are female, 51.6% are male, average age 41.2. Top regions: Colorado, Texas, Florida. Top brand affinities: Fischer (company), Google Maps, PSV Eindhoven, Capital One, Indeed.com.

The average Vail Ski Resort fan in United States is 41.2 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, Florida. Top brand affinities include Fischer (company), Google Maps, PSV Eindhoven, with strongest over-indexing on Fischer (company) (143.75× the country average). Demographically, the Vail Ski Resort audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

Demographics of Vail Ski Resort fans

Demographic split for Vail Ski Resort audience in United States
MetricValue
Female48.4%
Male51.6%
Average age41.2
Estimated audience size1,004,352

Audience persona

The typical Vail Ski Resort fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Fischer (company).

Top regions in United States

Top regions ranked by reach for Vail Ski Resort in United States
RegionReachAffinity
Colorado245,24615.49×
Texas83,5520.97×
Florida62,1020.91×
California59,8550.54×
New York38,5050.69×
Illinois27,8170.83×
Pennsylvania23,2680.69×
Georgia21,2510.69×
Ohio19,2800.62×
North Carolina18,4660.61×
Virginia18,0840.74×
Michigan17,4590.66×
New Jersey16,3900.64×
Massachusetts15,7300.79×
Maryland14,0420.81×
Minnesota12,4650.87×
Washington12,4230.62×
Wisconsin11,5650.77×
Tennessee11,1340.55×
Missouri11,1280.69×
Arizona10,7130.52×
Utah9,8151.09×
Indiana9,5490.52×
Oklahoma9,0070.81×
South Carolina8,7730.58×
Connecticut7,8380.78×
Louisiana7,7710.6×
Kansas6,9450.88×
Alabama6,4080.46×
Nevada5,9630.61×
Kentucky5,7450.46×
Oregon5,7330.5×
Iowa5,6810.69×
New Mexico5,5651.1×
Arkansas4,9200.59×
Nebraska4,4580.89×
New Hampshire3,9631×
Idaho3,2410.64×
Mississippi3,0710.37×
Washington, District of Columbia2,7980.93×
Montana2,7140.97×
Vermont2,5091.42×
Hawaii2,4850.58×
Wyoming2,0161.35×
West Virginia1,9720.42×
Maine1,8430.51×
South Dakota1,6190.7×
Rhode Island1,5170.47×
North Dakota1,1770.57×
Delaware1,0340.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vail Ski Resort audience
BrandAffinityCategory
Fischer (company)143.75×Sports
Google Maps9.89×Internet & Social Media
PSV Eindhoven81.19×Sports
Capital One8.67×Business & Career
Indeed.com8.54×Business & Career
Arc'teryx24.69×Fashion & Accessoires
French toast43.7×Food & Beverages
Alpine skiing12.31×Sports
Raincoat36.29×Fashion & Accessoires
Sustainable clothing28.27×Fashion & Accessoires
Google News9.02×News
Enterprise Rent-A-Car9.31×Cars & Mobility
Wyndham Hotels & Resorts30.68×Travel & Leisure
Helly Hansen36.82×Fashion & Accessoires
Ski resort9.17×Travel & Leisure
Burton Snowboards29.87×Sports
Diane Keaton7.64×Movies & TV
DuckDuckGo10.12×Internet & Social Media
Aaron Rodgers7.15×Sports
CarGurus6.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vail Ski Resort audience
TraitClusterScore
SustainabilityBALANCE28.27
Sports ActivityPOWER3.06
Design AffinityPREMIUM2.55
TravellingTHRILL2.38
IndulgenceJOY2.36
Luxury OrientationPREMIUM2.12

Worldwide distribution

Worldwide audience distribution share by country for Vail Ski Resort
CountryShare
United States59.6%
United Kingdom4.4%
Japan4.2%

See Vail Ski Resort audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Vail Ski Resort have in United States?

Vail Ski Resort has an estimated audience of 1,004,352 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Vail Ski Resort fans?

48.4% of Vail Ski Resort fans are female, 51.6% are male, with an average age of 41.2 years.

Which brands do Vail Ski Resort fans like most?

Vail Ski Resort fans show strongest brand affinity for Fischer (company) (143.75×), Google Maps (9.89×), and PSV Eindhoven (81.19×) over the country average.

Where do Vail Ski Resort fans live in United States?

Vail Ski Resort fans in United States are most concentrated in Colorado (reach 245,246), Texas (reach 83,552), and Florida (reach 62,102). These three regions account for the largest share of the active audience.

What other brands do Vail Ski Resort fans also like?

Beyond Vail Ski Resort itself, the audience over-indexes on Google Maps (9.89×), PSV Eindhoven (81.19×), Capital One (8.67×), and Indeed.com (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vail Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.