Rascasse Audience Intelligence

Vail Ski Resort Audience in United States

A data profile of the people who buy, follow and care about Vail Ski Resort in United States — modelled from more than twelve digital signal sources. Vail Ski Resort has an estimated audience of 1,004,352 people in United States.

#2among Ski resort in United States#2121among POI in United States#1763in Travel & Leisure

The average Vail Ski Resort fan in United States is 41.2 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, Florida.

Top brand affinities include Fischer (company), Raincoat, Ski resort, with strongest over-indexing on Fischer (company) (147.22× the country average).

Demographically, the Vail Ski Resort audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vail Ski Resort fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Fischer (company).

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vail Ski Resort profile in United States.

Audience size
1M
in United States
Gender
48.4%♀
51.6% male
Age
41.2
average years
Country rank
#23605
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vail Ski Resort fans

48.4% are female, 51.6% are male, average age 41.2.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Vail Ski Resort audience in United States
MetricValue
Female48.4%
Male51.6%
Average age41.2
Estimated audience size1,004,352
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Vail Ski Resort audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Vail Ski Resort audience comes from United States.

Worldwide audience distribution share by country for Vail Ski Resort
CountryShare
United States59.6%
United Kingdom4.4%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vail Ski Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Vail Ski Resort fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K12.88×
02Wyoming~2K1.47×
03Vermont~2K1.34×
04New Mexico~6K1.27×
05Kansas~9K1.17×
06Nebraska~6K1.11×
07Texas~90K1.09×
08Oklahoma~10K1.08×
09Montana~3K1.04×
10Utah~9K1.03×
11New Hampshire~4K0.98×
12South Dakota~2K0.95×
13Florida~60K0.89×
14Washington, District of Columbia~3K0.88×
15Arkansas~7K0.86×
16Missouri~10K0.84×
17North Dakota~2K0.84×
18Minnesota~10K0.82×
19Iowa~7K0.80×
20Illinois~30K0.78×
21Maryland~10K0.78×
22Georgia~20K0.76×
23Connecticut~8K0.76×
24Louisiana~10K0.75×
25Massachusetts~10K0.74×
26Virginia~20K0.73×
27Wisconsin~10K0.73×
28Hawaii~3K0.73×
29Idaho~4K0.71×
30Alabama~10K0.69×
31Mississippi~6K0.67×
32Pennsylvania~20K0.66×
33Michigan~20K0.66×
34Tennessee~10K0.66×
35Maine~2K0.65×
36Ohio~20K0.64×
37North Carolina~20K0.64×
38Arizona~10K0.64×
39South Carolina~10K0.64×
40Nevada~6K0.64×
41Rhode Island~2K0.64×
42New York~40K0.63×
43West Virginia~3K0.63×
44New Jersey~20K0.62×
45Delaware~2K0.62×
46Washington~10K0.61×
47Indiana~10K0.59×
48Kentucky~7K0.57×
49Oregon~6K0.54×
50California~60K0.51×
Fig. 06

Affinity by region

Affinity by region — Vail Ski Resort, United States
0.51×1.00×12.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vail Ski Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vail Ski Resort audience
#·InterestCategoryAffinity×
01Fischer (company)Sports147.22×
02RaincoatFashion & Accessoires41.11×
03Helly HansenFashion & Accessoires27.41×
04Sustainable clothingFashion & Accessoires17.52×
05Gore-TexFashion & Accessoires17.05×
06Burton SnowboardsSports16.33×
07Arc'teryxFashion & Accessoires14.52×
08Costa RicaTravel & Leisure12.54×
09Lindsey VonnSports10.39×
10Ski resortTravel & Leisure9.72×
11SleddingSports9.06×
12Alpine skiingSports7.58×
13High-net-worth individualBusiness & Career7.54×
14Colorado AvalancheSports7.44×
15Standup paddleboardingSports5.95×
16Backpacking (travel)Travel & Leisure5.21×
17Google DriveTechnology & Electronics4.49×
18Extreme sportSports4.04×
19Trader Joe'sShopping2.59×
20Planet FitnessSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vail Ski Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vail Ski Resort audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE17.52×
IndulgenceJOY2.96×
Sports ActivityPOWER2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vail Ski Resort audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.65×
TraditionCONSERVATISM0.80×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vail Ski Resort have in United States?

Vail Ski Resort has an estimated audience of 1,004,352 people in United States, concentrated in Colorado and Texas.

02

What is the gender split and age of Vail Ski Resort fans?

48.4% of Vail Ski Resort fans are female, 51.6% are male, with an average age of 41.2 years.

03

Which brands do Vail Ski Resort fans like most?

Vail Ski Resort fans show strongest brand affinity for Fischer (company) (147.22×), Raincoat (41.11×), and Ski resort (9.72×) over the country average.

04

Where do Vail Ski Resort fans live in United States?

Vail Ski Resort fans in United States are most concentrated in Colorado (reach ~200K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vail Ski Resort fans also like?

Beyond Vail Ski Resort itself, the audience over-indexes on Raincoat (41.11×), Ski resort (9.72×), Costa Rica (12.54×), and Google Drive (4.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vail Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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