Mammoth Mountain Ski Area Audience in United States
Mammoth Mountain Ski Area has an estimated audience of 1,170,993 people in United States. 49.4% are female, 50.6% are male, average age 45.2. Top brand affinities: Alaska Airlines, PSV Eindhoven, Volcom, Orbitz, Travelocity.
Top brand affinities include Alaska Airlines, PSV Eindhoven, Volcom, with strongest over-indexing on Alaska Airlines (11.92× the country average). Demographically, the Mammoth Mountain Ski Area audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Travel & Leisure · Type: POI · Subtype: Ski resort
Demographics of Mammoth Mountain Ski Area fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 45.2 |
| Estimated audience size | 1,170,993 |
Audience persona
The typical Mammoth Mountain Ski Area fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Alaska Airlines.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska Airlines | 11.92× | Travel & Leisure |
| PSV Eindhoven | 56.5× | Sports |
| Volcom | 33.33× | Fashion & Accessoires |
| Orbitz | 11.99× | Travel & Leisure |
| Travelocity | 11.12× | Travel & Leisure |
| Alpine skiing | 7.95× | Sports |
| Hollywood Sign | 11.88× | Travel & Leisure |
| Longboarding | 31× | Sports |
| Travelzoo | 22.43× | Travel & Leisure |
| Arc'teryx | 13.72× | Fashion & Accessoires |
| Sustainable clothing | 17.32× | Fashion & Accessoires |
| Standup paddleboarding | 8.18× | Sports |
| Helly Hansen | 23.54× | Fashion & Accessoires |
| Lindsey Vonn | 8.62× | Sports |
| MSN | 3.46× | News |
| Ski resort | 6.02× | Travel & Leisure |
| Burton Snowboards | 19.15× | Sports |
| Back to the Future | 11.49× | Movies & TV |
| Planet Fitness | 2.98× | Sports |
| Google Flights | 3.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.68 |
| Sports Activity | POWER | 1.97 |
| Travelling | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.86 |
| Design Affinity | PREMIUM | 1.83 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| Canada | 4.9% |
| Japan | 2.9% |
See Mammoth Mountain Ski Area audiences in other countries
- Mammoth Mountain Ski Area — Germany
- Mammoth Mountain Ski Area — United Kingdom
- Mammoth Mountain Ski Area — France
- Mammoth Mountain Ski Area — Italy
- Mammoth Mountain Ski Area — Spain
- Mammoth Mountain Ski Area — Brazil
- Mammoth Mountain Ski Area — Japan
- Mammoth Mountain Ski Area — South Korea
- Mammoth Mountain Ski Area — India
More Ski resort audiences in United States
- Vail Ski Resort (1,004,353)
- Beaver Creek Resort (894,256)
- Ryman Auditorium (793,924)
- Park City Mountain Resort (678,625)
- Detroit Institute of Arts (557,206)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mammoth Mountain Ski Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.