Mammoth Mountain Ski Area Audience in United States

Mammoth Mountain Ski Area logo

Mammoth Mountain Ski Area has an estimated audience of 1,170,993 people in United States. 49.4% are female, 50.6% are male, average age 45.2. Top brand affinities: Elmira College, Home construction, Justice, Pro-Ject, Israel.

Top brand affinities include Elmira College, Home construction, Justice, with strongest over-indexing on Elmira College (31× the country average). Demographically, the Mammoth Mountain Ski Area audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Sports Activity.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

Demographics of Mammoth Mountain Ski Area fans

Demographic split for Mammoth Mountain Ski Area audience in United States
MetricValue
Female49.4%
Male50.6%
Average age45.2
Estimated audience size1,170,993

Audience persona

The typical Mammoth Mountain Ski Area fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Elmira College.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mammoth Mountain Ski Area audience
BrandAffinityCategory
Elmira College31×Business & Career
Home construction2.12×Home & Garden
Justice3.79×Politics & Society
Pro-Ject5.35×Music & Radio
Israel2.72×Travel & Leisure
UK garage5.93×Music & Radio
Product design1.99×Business & Career
Nebraska Cornhuskers football3.39×Sports
REC TEC Grills16.68×Sports
Mount Kilimanjaro14.27×Travel & Leisure
Jesse Plemons2.6×Movies & TV
Natural rubber1.56×Cars & Mobility
Voltron: Legendary Defender11.49×Movies & TV
Urban horticulture2.38×Home & Garden
Jeep Wagoneer3.62×Cars & Mobility
Jennifer Meyer9.5×Fashion & Accessoires
South Asian cuisine5.37×Food & Beverages
Emperor Entertainment Group6.97×Business & Career
Sailor2.57×Travel & Leisure
Laneige2.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mammoth Mountain Ski Area audience
TraitClusterScore
SustainabilityBALANCE4.68
Sports ActivityPOWER1.97
TravellingTHRILL1.94
Luxury OrientationPREMIUM1.86
Design AffinityPREMIUM1.83
IndulgenceJOY1.57

Worldwide distribution

Worldwide audience distribution share by country for Mammoth Mountain Ski Area
CountryShare
United States76.7%
Canada4.9%
Japan2.9%

See Mammoth Mountain Ski Area audiences in other countries

More Ski resort audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Mammoth Mountain Ski Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.