Rascasse Audience Intelligence

Mammoth Mountain Ski Area Audience in United States

A data profile of the people who buy, follow and care about Mammoth Mountain Ski Area in United States — modelled from more than twelve digital signal sources. Mammoth Mountain Ski Area has an estimated audience of 1,170,993 people in United States.

#1among Ski resort in United States#1845among POI in United States#1592in Travel & Leisure

The average Mammoth Mountain Ski Area fan in United States is 45.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Orbitz, Alaska Airlines, Travelzoo, with strongest over-indexing on Orbitz (13.05× the country average).

Demographically, the Mammoth Mountain Ski Area audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mammoth Mountain Ski Area fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Orbitz.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mammoth Mountain Ski Area profile in United States.

Audience size
1.2M
in United States
Gender
49.4%♀
50.6% male
Age
45.2
average years
Country rank
#21236
POI in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mammoth Mountain Ski Area fans

49.4% are female, 50.6% are male, average age 45.2.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Mammoth Mountain Ski Area audience in United States
MetricValue
Female49.4%
Male50.6%
Average age45.2
Estimated audience size1,170,993
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Mammoth Mountain Ski Area audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4925%
50+34%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Mammoth Mountain Ski Area audience comes from United States.

Worldwide audience distribution share by country for Mammoth Mountain Ski Area
CountryShare
United States76.7%
Canada4.9%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mammoth Mountain Ski Area audience in United States is strongest.

Fig. 05

Top regions by affinity

Mammoth Mountain Ski Area fans by region: top regions in United States
#RegionReachAffinity×
01California~900K7.98×
02Nevada~50K4.18×
03Hawaii~10K2.63×
04Idaho~10K2.01×
05Montana~6K1.95×
06Colorado~30K1.89×
07Utah~20K1.84×
08Vermont~3K1.63×
09Oregon~20K1.52×
10Wyoming~3K1.46×
11Washington~30K1.29×
12Arizona~30K1.21×
13New Hampshire~5K1.00×
14Alaska~3K1.00×
15New Mexico~5K0.91×
16Maine~4K0.86×
17South Dakota~2K0.84×
18Connecticut~10K0.82×
19Rhode Island~3K0.80×
20Washington, District of Columbia~3K0.80×
21Delaware~3K0.79×
22Massachusetts~20K0.78×
23West Virginia~4K0.76×
24Mississippi~7K0.72×
25Nebraska~4K0.71×
26Arkansas~7K0.68×
27Minnesota~10K0.67×
28Kansas~6K0.66×
29Oklahoma~8K0.64×
30Iowa~6K0.64×
31New York~40K0.61×
32New Jersey~20K0.61×
33Wisconsin~10K0.61×
34Virginia~20K0.60×
35Louisiana~9K0.60×
36Kentucky~9K0.60×
37Tennessee~10K0.59×
38Maryland~10K0.58×
39Alabama~9K0.58×
40South Carolina~10K0.57×
41Pennsylvania~20K0.56×
42Missouri~10K0.55×
43Illinois~20K0.54×
44Michigan~20K0.54×
45Georgia~20K0.52×
46North Carolina~20K0.52×
47Indiana~10K0.52×
48Texas~50K0.50×
49Ohio~20K0.50×
50Florida~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Mammoth Mountain Ski Area, United States
0.48×1.00×7.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mammoth Mountain Ski Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mammoth Mountain Ski Area audience
#·InterestCategoryAffinity×
01Kimpton Hotels & RestaurantsTravel & Leisure40.45×
02LongboardingSports25.31×
03TravelzooTravel & Leisure22.50×
04Fischer (company)Sports20.91×
05VolcomFashion & Accessoires20.90×
06Dire StraitsMusic & Radio18.78×
07Helly HansenFashion & Accessoires17.50×
08OrbitzTravel & Leisure13.05×
09FIS Alpine Ski World CupSports11.20×
10Sustainable clothingFashion & Accessoires10.72×
11Lindsey VonnSports9.67×
12TravelocityTravel & Leisure9.26×
13Arc'teryxFashion & Accessoires8.06×
14Alaska AirlinesTravel & Leisure7.85×
15Costa RicaTravel & Leisure7.77×
16Ski resortTravel & Leisure6.40×
17Standup paddleboardingSports5.18×
18Alpine skiingSports4.89×
19TripAdvisorTravel & Leisure3.70×
20AirbnbTravel & Leisure1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mammoth Mountain Ski Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mammoth Mountain Ski Area audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.47×
TravellingTHRILL1.85×
IndulgenceJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mammoth Mountain Ski Area audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
TraditionCONSERVATISM0.86×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mammoth Mountain Ski Area have in United States?

Mammoth Mountain Ski Area has an estimated audience of 1,170,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mammoth Mountain Ski Area fans?

49.4% of Mammoth Mountain Ski Area fans are female, 50.6% are male, with an average age of 45.2 years.

03

Which brands do Mammoth Mountain Ski Area fans like most?

Mammoth Mountain Ski Area fans show strongest brand affinity for Orbitz (13.05×), Alaska Airlines (7.85×), and Travelzoo (22.5×) over the country average.

04

Where do Mammoth Mountain Ski Area fans live in United States?

Mammoth Mountain Ski Area fans in United States are most concentrated in California (reach ~900K), Texas (reach ~50K), and Nevada (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mammoth Mountain Ski Area fans also like?

Beyond Mammoth Mountain Ski Area itself, the audience over-indexes on Alaska Airlines (7.85×), Travelzoo (22.5×), Lindsey Vonn (9.67×), and Kimpton Hotels & Restaurants (40.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mammoth Mountain Ski Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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