Rascasse Audience Intelligence

Park City Mountain Resort Audience in United States

A data profile of the people who buy, follow and care about Park City Mountain Resort in United States — modelled from more than twelve digital signal sources. Park City Mountain Resort has an estimated audience of 678,625 people in United States.

#5among Ski resort in United States#2986among POI in United States#2370in Travel & Leisure

The average Park City Mountain Resort fan in United States is 40.2 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, California, Florida.

Top brand affinities include Ski resort, Costa Rica, Sustainable clothing, with strongest over-indexing on Ski resort (13.14× the country average).

Demographically, the Park City Mountain Resort audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Park City Mountain Resort fan in United States is more male, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Ski resort.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Park City Mountain Resort profile in United States.

Audience size
679K
in United States
Gender
43.7%♀
56.3% male
Age
40.2
average years
Country rank
#30483
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Park City Mountain Resort fans

43.7% are female, 56.3% are male, average age 40.2.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Park City Mountain Resort audience in United States
MetricValue
Female43.7%
Male56.3%
Average age40.2
Estimated audience size678,625
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Park City Mountain Resort audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Park City Mountain Resort audience comes from United States.

Worldwide audience distribution share by country for Park City Mountain Resort
CountryShare
United States55.0%
Japan8.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Park City Mountain Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Park City Mountain Resort fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K25.63×
02Wyoming~1K1.44×
03Idaho~4K1.10×
04Vermont~1K0.99×
05Montana~2K0.92×
06Colorado~9K0.87×
07Massachusetts~10K0.86×
08Nevada~5K0.80×
09Hawaii~2K0.76×
10New Hampshire~2K0.72×
11Alaska<1K0.68×
12Washington, District of Columbia~1K0.66×
13Pennsylvania~10K0.64×
14South Dakota<1K0.63×
15Arizona~8K0.60×
16Florida~30K0.59×
17Connecticut~4K0.58×
18New Mexico~2K0.57×
19Maine~1K0.57×
20Delaware~1K0.57×
21Rhode Island~1K0.56×
22California~40K0.55×
23Kansas~3K0.54×
24West Virginia~2K0.54×
25Minnesota~5K0.53×
26Washington~7K0.51×
27Louisiana~4K0.51×
28Oregon~4K0.51×
29New York~20K0.50×
30Nebraska~2K0.50×
31Maryland~6K0.49×
32Missouri~5K0.47×
33Arkansas~3K0.47×
34Mississippi~3K0.47×
35Texas~30K0.46×
36Virginia~8K0.46×
37Illinois~10K0.45×
38Georgia~9K0.45×
39North Carolina~9K0.45×
40New Jersey~8K0.45×
41Tennessee~6K0.45×
42South Carolina~5K0.45×
43Wisconsin~5K0.45×
44Alabama~4K0.44×
45Iowa~2K0.44×
46Oklahoma~3K0.42×
47Kentucky~3K0.41×
48Ohio~8K0.38×
49Michigan~7K0.38×
50Indiana~4K0.35×
Fig. 06

Affinity by region

Affinity by region — Park City Mountain Resort, United States
0.35×1.00×25.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Park City Mountain Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Park City Mountain Resort audience
#·InterestCategoryAffinity×
01DolomitesTravel & Leisure31.89×
02Helly HansenFashion & Accessoires30.73×
03Atomic SkisSports24.54×
04Sustainable clothingFashion & Accessoires23.65×
05Ski jumpingSports22.77×
06Burton SnowboardsSports22.15×
07FjällrävenFashion & Accessoires20.22×
08Costa RicaTravel & Leisure16.41×
09DC ShoesFashion & Accessoires15.79×
10Canada GooseFashion & Accessoires13.85×
11Ski resortTravel & Leisure13.14×
12FIS Alpine Ski World CupSports11.65×
13Arc'teryxFashion & Accessoires9.82×
14Lindsey VonnSports7.82×
15Public StorageBusiness & Career7.72×
16BB creamBeauty & Wellness7.16×
17Alpine skiingSports6.35×
18PatagoniaFashion & Accessoires5.85×
19Backpacking (travel)Travel & Leisure5.69×
20Trader Joe'sShopping2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Park City Mountain Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Park City Mountain Resort audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.20×
Quality AwarenessPREMIUM2.60×
IndulgenceJOY2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Park City Mountain Resort audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Community OrientationOPEN0.76×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Park City Mountain Resort have in United States?

Park City Mountain Resort has an estimated audience of 678,625 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Park City Mountain Resort fans?

43.7% of Park City Mountain Resort fans are female, 56.3% are male, with an average age of 40.2 years.

03

Which brands do Park City Mountain Resort fans like most?

Park City Mountain Resort fans show strongest brand affinity for Ski resort (13.14×), Costa Rica (16.41×), and Sustainable clothing (23.65×) over the country average.

04

Where do Park City Mountain Resort fans live in United States?

Park City Mountain Resort fans in United States are most concentrated in Utah (reach ~200K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Park City Mountain Resort fans also like?

Beyond Park City Mountain Resort itself, the audience over-indexes on Costa Rica (16.41×), Sustainable clothing (23.65×), Helly Hansen (30.73×), and Burton Snowboards (22.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Park City Mountain Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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