Park City Mountain Resort Audience in United States

Park City Mountain Resort has an estimated audience of 678,625 people in United States. 43.7% are female, 56.3% are male, average age 40.2. Top regions: Utah, California, Florida. Top brand affinities: Sustainable clothing, Enterprise Rent-A-Car, Autism Awareness, StubHub, Diabetes mellitus awareness.

The average Park City Mountain Resort fan in United States is 40.2 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Florida. Top brand affinities include Sustainable clothing, Enterprise Rent-A-Car, Autism Awareness, with strongest over-indexing on Sustainable clothing (46.55× the country average). Demographically, the Park City Mountain Resort audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

Demographics of Park City Mountain Resort fans

Demographic split for Park City Mountain Resort audience in United States
MetricValue
Female43.7%
Male56.3%
Average age40.2
Estimated audience size678,625

Audience persona

The typical Park City Mountain Resort fan in United States is more male, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.

Top regions in United States

Top regions ranked by reach for Park City Mountain Resort in United States
RegionReachAffinity
Utah167,81627.61×
California39,1710.52×
Florida27,0850.59×
Texas26,5170.45×
New York18,6840.49×
Pennsylvania10,3900.45×
Illinois9,2940.41×
Colorado9,2600.87×
Arizona9,2410.67×
Georgia8,8020.42×
North Carolina8,3120.41×
Massachusetts7,7500.58×
New Jersey7,2610.42×
Virginia7,0240.42×
Ohio6,7720.32×
Washington6,3690.47×
Michigan5,7060.32×
Maryland5,3320.46×
Missouri5,2690.48×
Tennessee5,0440.37×
Nevada4,7740.73×
Louisiana4,2280.48×
Alabama4,1230.43×
South Carolina4,0480.4×
Minnesota3,8920.4×
Wisconsin3,4320.34×
Indiana3,4110.28×
Idaho3,3670.99×
Oregon3,3100.43×
Connecticut3,1630.46×
Kentucky2,2270.26×
Oklahoma2,0170.27×
Hawaii1,8140.62×
New Hampshire1,7200.64×
Arkansas1,5760.28×
Montana1,5720.84×
Kansas1,5690.29×
Wyoming1,4491.44×
Iowa1,3660.24×
Mississippi1,2830.23×
New Mexico1,2250.36×
Washington, District of Columbia1,0980.54×
Vermont1,0610.89×
Maine8420.35×
Nebraska8300.24×
Rhode Island7310.34×
Alaska6530.45×
West Virginia5920.19×
Delaware5110.27×
South Dakota4550.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Park City Mountain Resort audience
BrandAffinityCategory
Sustainable clothing46.55×Fashion & Accessoires
Enterprise Rent-A-Car15.53×Cars & Mobility
Autism Awareness19.03×Health
StubHub18.15×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Google Maps6.91×Internet & Social Media
Arc'teryx23.08×Fashion & Accessoires
Indeed.com7.01×Business & Career
Wyndham Hotels & Resorts35×Travel & Leisure
Alpine skiing12.28×Sports
Burton Snowboards38.62×Sports
Luxury Travel20.06×Travel & Leisure
Zac Efron15.25×Movies & TV
Choice Hotels24.73×Travel & Leisure
Helly Hansen39.66×Fashion & Accessoires
Costa Rica15.94×Travel & Leisure
Ski resort10.39×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Alan Rickman53.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Park City Mountain Resort audience
TraitClusterScore
SustainabilityBALANCE13.86
Luxury OrientationPREMIUM5.13
Sports ActivityPOWER3.27
Quality AwarenessPREMIUM2.56
TravellingTHRILL2.45
Risk AppetiteTHRILL2.38

Worldwide distribution

Worldwide audience distribution share by country for Park City Mountain Resort
CountryShare
United States55.0%
Japan8.9%
United Kingdom5.1%

See Park City Mountain Resort audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Park City Mountain Resort have in United States?

Park City Mountain Resort has an estimated audience of 678,625 people in United States, concentrated in Utah and California.

What is the gender split and age of Park City Mountain Resort fans?

43.7% of Park City Mountain Resort fans are female, 56.3% are male, with an average age of 40.2 years.

Which brands do Park City Mountain Resort fans like most?

Park City Mountain Resort fans show strongest brand affinity for Sustainable clothing (46.55×), Enterprise Rent-A-Car (15.53×), and Autism Awareness (19.03×) over the country average.

Where do Park City Mountain Resort fans live in United States?

Park City Mountain Resort fans in United States are most concentrated in Utah (reach 167,816), California (reach 39,171), and Florida (reach 27,085). These three regions account for the largest share of the active audience.

What other brands do Park City Mountain Resort fans also like?

Beyond Park City Mountain Resort itself, the audience over-indexes on Enterprise Rent-A-Car (15.53×), Autism Awareness (19.03×), StubHub (18.15×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Park City Mountain Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.