Detroit Institute of Arts Audience in United States

Detroit Institute of Arts logo

Detroit Institute of Arts has an estimated audience of 557,206 people in United States. 58.9% are female, 41.1% are male, average age 47.3. Top regions: Michigan, Ohio, California. Top brand affinities: Steampunk, Laguna (province), JTV (Indonesia), Natural rubber, Laneige.

The average Detroit Institute of Arts fan in United States is 47.3 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Steampunk, Laguna (province), JTV (Indonesia), with strongest over-indexing on Steampunk (9.15× the country average). Demographically, the Detroit Institute of Arts audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

Demographics of Detroit Institute of Arts fans

Demographic split for Detroit Institute of Arts audience in United States
MetricValue
Female58.9%
Male41.1%
Average age47.3
Estimated audience size557,206

Audience persona

The typical Detroit Institute of Arts fan in United States is more female, around 47.3 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Detroit Institute of Arts in United States
RegionReachAffinity
Michigan417,90533.81×
Ohio20,4451.19×
California16,5420.27×
New York15,6480.5×
Illinois13,4260.72×
Florida12,2090.32×
Texas11,4080.24×
Indiana7,5110.74×
Pennsylvania6,6470.35×
Georgia6,0290.35×
Virginia5,7790.43×
North Carolina5,2410.31×
Massachusetts4,3710.4×
Wisconsin3,8790.46×
New Jersey3,8550.27×
Tennessee3,8380.34×
Maryland3,6260.38×
Washington3,6030.32×
Kentucky3,2630.47×
Minnesota3,1930.4×
Colorado3,1060.35×
Missouri2,9030.32×
Arizona2,8650.25×
Oregon2,3930.37×
South Carolina2,3170.28×
Connecticut1,8500.33×
Louisiana1,4670.2×
Iowa1,3810.3×
Washington, District of Columbia1,3530.81×
Alabama1,3120.17×
Oklahoma1,3070.21×
Nevada1,2390.23×
Kansas1,2080.28×
Utah1,1000.22×
Arkansas9620.21×
New Mexico8140.29×
Hawaii8130.34×
West Virginia8010.31×
Mississippi7920.17×
Maine7220.36×
Nebraska6250.22×
New Hampshire5940.27×
Idaho5300.19×
Rhode Island4990.28×
Vermont4070.42×
Delaware3710.24×
Montana3370.22×
Alaska2930.25×
South Dakota2520.2×
North Dakota2230.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Institute of Arts audience
BrandAffinityCategory
Steampunk9.15×Fashion & Accessoires
Laguna (province)17.27×
JTV (Indonesia)8.48×
Natural rubber2.09×Cars & Mobility
Laneige5.31×Beauty & Wellness
Home equity1.79×Home & Garden
Nebraska Cornhuskers football3.13×Sports
Bank account2×Business & Career
Voltron: Legendary Defender11.83×Movies & TV
3D printing1.77×Technology & Electronics
Electrolyte3.2×Health
Elsword10.95×Games
Home staging3.32×Home & Garden
Jesse Plemons2.09×Movies & TV
Jaipur Rugs10.27×Home & Garden
Kidd Kraddick16.48×Music & Radio
South Asian cuisine4.92×Food & Beverages
Sacred Heart Catholic Church (Dubuque, Iowa)6.31×Politics & Society
ARCO1.52×Cars & Mobility
Voter registration2.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Institute of Arts audience
TraitClusterScore
Design AffinityPREMIUM2.01
SustainabilityBALANCE1.64
IndulgenceJOY1.64
Urban LifestyleOPEN1.62
Community OrientationOPEN1.6
Early Adopter MentalityPOWER1.56

Worldwide distribution

Worldwide audience distribution share by country for Detroit Institute of Arts
CountryShare
United States52.4%
Japan15.3%
Portugal4.9%

See Detroit Institute of Arts audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Detroit Institute of Arts have in United States?

Detroit Institute of Arts has an estimated audience of 557,206 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Detroit Institute of Arts fans?

58.9% of Detroit Institute of Arts fans are female, 41.1% are male, with an average age of 47.3 years.

Which brands do Detroit Institute of Arts fans like most?

Detroit Institute of Arts fans show strongest brand affinity for Steampunk (9.15×), Laguna (province) (17.27×), and JTV (Indonesia) (8.48×) over the country average.

Where do Detroit Institute of Arts fans live in United States?

Detroit Institute of Arts fans in United States are most concentrated in Michigan (reach 417,905), Ohio (reach 20,445), and California (reach 16,542). These three regions account for the largest share of the active audience.

What other brands do Detroit Institute of Arts fans also like?

Beyond Detroit Institute of Arts itself, the audience over-indexes on Laguna (province) (17.27×), JTV (Indonesia) (8.48×), Natural rubber (2.09×), and Laneige (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Institute of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.