Rascasse Audience Intelligence

Detroit Institute of Arts Audience in United States

A data profile of the people who buy, follow and care about Detroit Institute of Arts in United States — modelled from more than twelve digital signal sources. Detroit Institute of Arts has an estimated audience of 557,206 people in United States.

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The average Detroit Institute of Arts fan in United States is 47.3 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include DeviantArt, National Gallery of Art, Detroit Tigers, with strongest over-indexing on DeviantArt (32.72× the country average).

Demographically, the Detroit Institute of Arts audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Institute of Arts fan in United States is more female, around 47.3 years old, with strong Indulgence tendencies and a notable affinity for DeviantArt.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Institute of Arts profile in United States.

Audience size
557K
in United States
Gender
58.9%♀
41.1% male
Age
47.3
average years
Country rank
#34368
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Institute of Arts fans

58.9% are female, 41.1% are male, average age 47.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Detroit Institute of Arts audience in United States
MetricValue
Female58.9%
Male41.1%
Average age47.3
Estimated audience size557,206
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Detroit Institute of Arts audience in United States
Age bracketShare%
16-198%
20-2911%
30-3916%
40-4923%
50+43%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Detroit Institute of Arts audience comes from United States.

Worldwide audience distribution share by country for Detroit Institute of Arts
CountryShare
United States52.3%
Japan15.3%
Portugal4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Institute of Arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Institute of Arts fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K35.46×
02Ohio~20K1.05×
03Washington, District of Columbia~1K0.80×
04Alaska<1K0.75×
05South Dakota<1K0.74×
06North Dakota<1K0.74×
07Vermont<1K0.72×
08Indiana~7K0.71×
09Montana~1K0.68×
10Illinois~10K0.66×
11Delaware~1K0.65×
12Rhode Island~1K0.63×
13Idaho~2K0.60×
14West Virginia~2K0.60×
15New Hampshire~1K0.60×
16Maine~1K0.60×
17Hawaii~1K0.59×
18Mississippi~3K0.55×
19New Mexico~2K0.55×
20Nebraska~2K0.55×
21Kentucky~4K0.51×
22Arkansas~2K0.51×
23Wisconsin~4K0.50×
24Kansas~2K0.49×
25Iowa~2K0.48×
26Oklahoma~3K0.46×
27New York~10K0.45×
28Connecticut~3K0.45×
29Minnesota~4K0.44×
30Oregon~3K0.44×
31Utah~2K0.44×
32Louisiana~3K0.43×
33Nevada~2K0.43×
34Virginia~6K0.42×
35Massachusetts~5K0.41×
36Maryland~4K0.41×
37Missouri~4K0.41×
38Alabama~3K0.41×
39Tennessee~4K0.40×
40South Carolina~3K0.40×
41Colorado~3K0.39×
42Pennsylvania~7K0.36×
43Georgia~6K0.36×
44Washington~4K0.36×
45Arizona~4K0.35×
46North Carolina~6K0.34×
47New Jersey~5K0.32×
48Florida~10K0.31×
49California~20K0.26×
50Texas~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Detroit Institute of Arts, United States
0.24×1.00×35.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Institute of Arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Institute of Arts audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture101.81×
02National Gallery of ArtArts & Culture52.81×
03Gerhard RichterArts & Culture47.74×
04Art Institute of ChicagoTravel & Leisure38.97×
05DeviantArtInternet & Social Media32.72×
06Brooklyn MuseumArts & Culture24.99×
07Skyline ChiliFood & Beverages24.25×
08Leroy MerlinShopping23.00×
09PostmodernismArts & Culture22.42×
10Marina AbramovićArts & Culture20.00×
11Jennifer's BodyMovies & TV17.87×
12Detroit Red WingsSports16.49×
13Giant FoodFood & Beverages16.41×
14RijksmuseumArts & Culture15.91×
15Erin AndrewsSports15.10×
16Art dealerArts & Culture14.51×
17Detroit TigersSports10.12×
18Detroit PistonsSports7.20×
19Dominican RepublicTravel & Leisure6.61×
20LibraryLiterature4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Institute of Arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Institute of Arts audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
Urban LifestyleOPEN1.80×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Institute of Arts audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Need for SecurityCONSERVATISM0.94×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Institute of Arts have in United States?

Detroit Institute of Arts has an estimated audience of 557,206 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Detroit Institute of Arts fans?

58.9% of Detroit Institute of Arts fans are female, 41.1% are male, with an average age of 47.3 years.

03

Which brands do Detroit Institute of Arts fans like most?

Detroit Institute of Arts fans show strongest brand affinity for DeviantArt (32.72×), National Gallery of Art (52.81×), and Detroit Tigers (10.12×) over the country average.

04

Where do Detroit Institute of Arts fans live in United States?

Detroit Institute of Arts fans in United States are most concentrated in Michigan (reach ~400K), Ohio (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Institute of Arts fans also like?

Beyond Detroit Institute of Arts itself, the audience over-indexes on National Gallery of Art (52.81×), Detroit Tigers (10.12×), Postmodernism (22.42×), and Art Institute of Chicago (38.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Institute of Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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