Rijksmuseum Audience in United States
Rijksmuseum has an estimated audience of 2,290,365 people in United States. 63.5% are female, 36.5% are male, average age 45.3. Top regions: California, New York, Texas. Top brand affinities: Offset printing, Domus (magazine), Applied arts, Conceptual art, Painting.
The average Rijksmuseum fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Offset printing, Domus (magazine), Applied arts, with strongest over-indexing on Offset printing (11.06× the country average). Demographically, the Rijksmuseum audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Rijksmuseum fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 45.3 |
| Estimated audience size | 2,290,365 |
Audience persona
The typical Rijksmuseum fan in United States is more female, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Offset printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 341,146 | 1.35× |
| New York | 232,767 | 1.82× |
| Texas | 184,186 | 0.94× |
| Florida | 148,538 | 0.96× |
| Massachusetts | 88,161 | 1.95× |
| Illinois | 85,295 | 1.12× |
| Pennsylvania | 75,645 | 0.98× |
| Virginia | 75,615 | 1.36× |
| New Jersey | 72,690 | 1.25× |
| Washington | 70,058 | 1.52× |
| Georgia | 67,428 | 0.96× |
| North Carolina | 63,007 | 0.91× |
| Colorado | 52,884 | 1.46× |
| Ohio | 48,383 | 0.69× |
| Michigan | 46,052 | 0.77× |
| Maryland | 45,368 | 1.15× |
| Minnesota | 39,963 | 1.22× |
| Arizona | 38,352 | 0.82× |
| Oregon | 35,871 | 1.37× |
| Tennessee | 34,082 | 0.74× |
| Connecticut | 31,105 | 1.35× |
| Wisconsin | 30,933 | 0.9× |
| Utah | 30,712 | 1.5× |
| Missouri | 27,206 | 0.74× |
| Indiana | 26,446 | 0.63× |
| Washington, District of Columbia | 25,917 | 3.76× |
| South Carolina | 24,971 | 0.72× |
| Nevada | 17,913 | 0.81× |
| Kentucky | 17,458 | 0.61× |
| Louisiana | 16,647 | 0.56× |
| Alabama | 15,815 | 0.49× |
| Oklahoma | 13,991 | 0.55× |
| Iowa | 13,163 | 0.7× |
| Kansas | 12,456 | 0.69× |
| New Hampshire | 11,478 | 1.27× |
| Maine | 10,773 | 1.31× |
| Idaho | 10,279 | 0.89× |
| Arkansas | 10,268 | 0.54× |
| Rhode Island | 9,008 | 1.24× |
| New Mexico | 8,066 | 0.7× |
| Hawaii | 7,912 | 0.8× |
| Nebraska | 7,596 | 0.66× |
| Mississippi | 6,780 | 0.36× |
| Delaware | 5,937 | 0.94× |
| Vermont | 5,525 | 1.37× |
| Montana | 5,423 | 0.85× |
| West Virginia | 3,753 | 0.35× |
| South Dakota | 3,059 | 0.58× |
| Alaska | 2,729 | 0.56× |
| North Dakota | 2,606 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Offset printing | 11.06× | Business & Career |
| Domus (magazine) | 25.58× | Home & Garden |
| Applied arts | 10.87× | Arts & Culture |
| Conceptual art | 4.85× | Arts & Culture |
| Painting | 2.36× | Arts & Culture |
| Fine art | 3.24× | Business & Career |
| Photographic film | 2.86× | Technology & Electronics |
| Canvas print | 9.42× | Home & Garden |
| Art movement | 7.01× | Arts & Culture |
| Fingerprint | 12.73× | Technology & Electronics |
| Weaving | 4.09× | Fashion & Accessoires |
| Design | 1.52× | Home & Garden |
| Backpack | 4.2× | Fashion & Accessoires |
| Modernism | 6.18× | Arts & Culture |
| Creativity | 2.21× | Home & Garden |
| Child | 1.59× | Kids & Family |
| Crafts | 1.73× | Home & Garden |
| Gift | 1.7× | Shopping |
| Hobby Lobby | 2.01× | Home & Garden |
| Old Navy | 2.01× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.74 |
| LGBTQ+ Identity | OPEN | 3.4 |
| Community Orientation | OPEN | 3.25 |
| Urban Lifestyle | OPEN | 2.23 |
| Luxury Orientation | PREMIUM | 2.2 |
| Travelling | THRILL | 2.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 17.1% |
| Netherlands | 11.1% |
See Rijksmuseum audiences in other countries
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Children's museum (3,053,138)
Frequently asked questions
How many fans does Rijksmuseum have in United States?
Rijksmuseum has an estimated audience of 2,290,365 people in United States, concentrated in California and New York.
What is the gender split and age of Rijksmuseum fans?
63.5% of Rijksmuseum fans are female, 36.5% are male, with an average age of 45.3 years.
Which brands do Rijksmuseum fans like most?
Rijksmuseum fans show strongest brand affinity for Offset printing (11.06×), Domus (magazine) (25.58×), and Applied arts (10.87×) over the country average.
Where do Rijksmuseum fans live in United States?
Rijksmuseum fans in United States are most concentrated in California (reach 341,146), New York (reach 232,767), and Texas (reach 184,186). These three regions account for the largest share of the active audience.
What other brands do Rijksmuseum fans also like?
Beyond Rijksmuseum itself, the audience over-indexes on Domus (magazine) (25.58×), Applied arts (10.87×), Conceptual art (4.85×), and Painting (2.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rijksmuseum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.