Applied arts Audience in United States

Applied arts has an estimated audience of 4,745,571 people in United States. 62.3% are female, 37.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Origami, Hobby Lobby, Day trading, Fine art.

The average Applied arts fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Origami, Hobby Lobby, with strongest over-indexing on Horoscope (11.54× the country average). Demographically, the Applied arts audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Field of study

Demographics of Applied arts fans

Demographic split for Applied arts audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.7
Estimated audience size4,745,571

Audience persona

The typical Applied arts fan in United States is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Applied arts in United States
RegionReachAffinity
California447,7160.86×
Texas302,8330.74×
Florida205,6760.64×
New York188,0680.71×
Wisconsin166,5042.33×
Illinois117,5250.74×
Michigan94,8910.76×
New Jersey75,8260.63×
Georgia73,5430.5×
Pennsylvania72,0910.45×
Washington62,1160.65×
Tennessee58,4710.61×
Louisiana56,8400.93×
North Carolina54,9250.38×
Virginia50,6660.44×
Arkansas50,0931.28×
Ohio46,1220.32×
Massachusetts45,8920.49×
Iowa43,1661.1×
Alabama43,0900.65×
Oregon40,6400.75×
Missouri39,7050.52×
Maryland39,0590.48×
Mississippi35,6160.91×
Minnesota32,5440.48×
Indiana31,1240.36×
Oklahoma30,9430.59×
South Carolina30,5100.43×
Kentucky30,4530.51×
Arizona29,9870.31×
West Virginia29,4031.33×
Alaska29,3422.89×
Kansas28,3970.76×
Nebraska27,6771.16×
Idaho27,1521.14×
Hawaii25,9381.27×
Montana25,5781.94×
Nevada25,4830.56×
South Dakota25,2472.3×
Utah25,0080.59×
Connecticut24,6600.52×
North Dakota24,5822.52×
New Hampshire24,2271.3×
Wyoming23,7853.38×
New Mexico23,5990.99×
Rhode Island23,3941.55×
Maine23,3801.38×
Colorado23,2700.31×
Vermont23,0092.76×
Delaware20,3791.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Applied arts audience
BrandAffinityCategory
Horoscope11.54×Health
Origami11.86×Kids & Family
Hobby Lobby3.04×Home & Garden
Day trading9.17×Business & Career
Fine art3.86×Business & Career
Kia Sportage15.66×Cars & Mobility
Plastic arts6.23×Arts & Culture
Roche Bobois20×Home & Garden
Pet insurance12.24×Pets & Animals
Art exhibition5×Arts & Culture
Indianapolis Motor Speedway9.7×Sports
ModCloth15.78×Fashion & Accessoires
Whole grain9.95×Food & Beverages
Blended whiskey8.36×Food & Beverages
Cross-country skiing10.12×Sports
Glam rock13.44×Music & Radio
Cubism23.27×Arts & Culture
Livemusic3.39×Music & Radio
Roulette9.41×Games
Do it yourself (DIY)2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Applied arts audience
TraitClusterScore
Luxury OrientationPREMIUM2.6
PatriotismCONSERVATISM2.45
Risk AppetiteTHRILL2.34
Design AffinityPREMIUM2.34
IndividualismJOY2.19
SustainabilityBALANCE2.14

Worldwide distribution

Worldwide audience distribution share by country for Applied arts
CountryShare
United States24.1%
Japan22.6%
Taiwan7.0%

See Applied arts audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Applied arts have in United States?

Applied arts has an estimated audience of 4,745,571 people in United States, concentrated in California and Texas.

What is the gender split and age of Applied arts fans?

62.3% of Applied arts fans are female, 37.7% are male, with an average age of 44.7 years.

Which brands do Applied arts fans like most?

Applied arts fans show strongest brand affinity for Horoscope (11.54×), Origami (11.86×), and Hobby Lobby (3.04×) over the country average.

Where do Applied arts fans live in United States?

Applied arts fans in United States are most concentrated in California (reach 447,716), Texas (reach 302,833), and Florida (reach 205,676). These three regions account for the largest share of the active audience.

What other brands do Applied arts fans also like?

Beyond Applied arts itself, the audience over-indexes on Origami (11.86×), Hobby Lobby (3.04×), Day trading (9.17×), and Fine art (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Applied arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.