Rascasse Audience Intelligence

Applied arts Audience in United States

A data profile of the people who buy, follow and care about Applied arts in United States — modelled from more than twelve digital signal sources. Applied arts has an estimated audience of 4,745,571 people in United States.

#196among Field of study in United States#3901among Topic in United States#77in Arts & Culture

The average Applied arts fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Origami, with strongest over-indexing on Sustainable energy (9.6× the country average).

Demographically, the Applied arts audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Applied arts fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Arts & Culture · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Applied arts profile in United States.

Audience size
4.7M
in United States
Gender
62.3%♀
37.7% male
Age
44.7
average years
Country rank
#6994
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Applied arts fans

62.3% are female, 37.7% are male, average age 44.7.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Applied arts audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.7
Estimated audience size4,745,571
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Applied arts audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Applied arts audience comes from United States.

Worldwide audience distribution share by country for Applied arts
CountryShare
United States24.1%
Japan22.6%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Applied arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Applied arts fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K3.16×
02Louisiana~200K2.48×
03Alaska~10K1.30×
04South Dakota~10K1.27×
05Vermont~10K1.27×
06North Dakota~10K1.18×
07Montana~10K1.12×
08Rhode Island~20K1.11×
09West Virginia~20K1.10×
10Maine~20K1.06×
11Arkansas~40K1.05×
12Idaho~20K1.03×
13Nebraska~20K1.03×
14Hawaii~20K1.03×
15Delaware~10K1.03×
16Texas~400K1.02×
17New Hampshire~20K1.02×
18Kansas~40K1.01×
19Washington, District of Columbia~10K1.01×
20New Mexico~20K0.99×
21Iowa~40K0.98×
22Mississippi~40K0.98×
23Oregon~50K0.94×
24Kentucky~60K0.93×
25Oklahoma~50K0.92×
26Utah~40K0.91×
27Alabama~60K0.90×
28Connecticut~40K0.90×
29Nevada~40K0.90×
30South Carolina~60K0.88×
31Missouri~70K0.87×
32Michigan~100K0.86×
33Tennessee~80K0.86×
34Minnesota~60K0.86×
35New Jersey~100K0.85×
36Indiana~70K0.85×
37Maryland~70K0.85×
38Colorado~60K0.85×
39Illinois~100K0.84×
40Arizona~80K0.84×
41Washington~80K0.83×
42Massachusetts~80K0.82×
43Virginia~90K0.80×
44Florida~300K0.79×
45Georgia~100K0.79×
46California~400K0.78×
47Ohio~100K0.78×
48North Carolina~100K0.78×
49New York~200K0.76×
50Pennsylvania~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Applied arts, United States
0.76×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Applied arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Applied arts audience
#·InterestCategoryAffinity×
01CubismArts & Culture32.35×
02Roche BoboisHome & Garden15.79×
03OrigamiKids & Family14.21×
04International educationBusiness & Career11.02×
05Sustainable energyHome & Garden9.60×
06Renewable energyBusiness & Career7.80×
07Garden centreHome & Garden7.24×
08Web serverTechnology & Electronics6.12×
09Plastic artsArts & Culture5.59×
10Weather forecastingHome & Garden5.54×
11QVCMovies & TV5.00×
12Non-alcoholic beverageFood & Beverages4.85×
13FedExBusiness & Career4.04×
14InnovationBusiness & Career3.86×
15Microwave ovenHome & Garden3.66×
16Discount storesShopping3.45×
17Solar energyHome & Garden3.27×
18RadioTechnology & Electronics2.55×
19AirbnbTravel & Leisure2.39×
20PinterestInternet & Social Media2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Applied arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Applied arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
SustainabilityBALANCE2.91×
Family OrientationCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Applied arts audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.81×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Applied arts have in United States?

Applied arts has an estimated audience of 4,745,571 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Applied arts fans?

62.3% of Applied arts fans are female, 37.7% are male, with an average age of 44.7 years.

03

Which brands do Applied arts fans like most?

Applied arts fans show strongest brand affinity for Sustainable energy (9.6×), Renewable energy (7.8×), and Origami (14.21×) over the country average.

04

Where do Applied arts fans live in United States?

Applied arts fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Applied arts fans also like?

Beyond Applied arts itself, the audience over-indexes on Renewable energy (7.8×), Origami (14.21×), Cubism (32.35×), and FedEx (4.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Applied arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Applied arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →