Applied arts Audience in Germany
Applied arts has an estimated audience of 389,849 people in Germany. 58.4% are female, 41.6% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Picture book, Tagesschau, Freddie Highmore, Abstract art, Origami.
The average Applied arts fan in Germany is 38.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Picture book, Tagesschau, Freddie Highmore, with strongest over-indexing on Picture book (16.72× the country average). Demographically, the Applied arts audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Field of study
Demographics of Applied arts fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.7 |
| Estimated audience size | 389,849 |
Audience persona
The typical Applied arts fan in Germany is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Picture book.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 33,584 | 0.54× |
| Nordrhein-Westfalen | 27,225 | 0.32× |
| Baden-Württemberg | 21,215 | 0.4× |
| Berlin | 20,537 | 1.18× |
| Hessen | 18,693 | 0.63× |
| Sachsen | 18,218 | 0.95× |
| Brandenburg | 16,227 | 1.34× |
| Niedersachsen | 15,347 | 0.41× |
| Sachsen-Anhalt | 15,319 | 1.52× |
| Rheinland-Pfalz | 12,562 | 0.64× |
| Thüringen | 11,267 | 1.13× |
| Bremen | 11,266 | 3.38× |
| Hamburg | 8,260 | 0.94× |
| Saarland | 7,653 | 1.6× |
| Schleswig-Holstein | 7,173 | 0.51× |
| Mecklenburg-Vorpommern | 3,849 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picture book | 16.72× | Literature |
| Tagesschau | 2.67× | Movies & TV |
| Freddie Highmore | 13.72× | Movies & TV |
| Abstract art | 5.17× | Arts & Culture |
| Origami | 13.08× | Kids & Family |
| Oil painting | 5.5× | Arts & Culture |
| japanese music | 22.31× | Music & Radio |
| Tate Modern | 11.44× | Arts & Culture |
| British Museum | 9.28× | Arts & Culture |
| Conceptual art | 4.99× | Arts & Culture |
| Watercolor painting | 4.43× | Arts & Culture |
| Christie's | 10.57× | Business & Career |
| Bookselling | 3.67× | Literature |
| Saatchi Gallery | 8.44× | Arts & Culture |
| Plastic arts | 6.82× | Arts & Culture |
| Sewing machine | 3.7× | Home & Garden |
| Frieze Art Fair | 14.33× | Arts & Culture |
| Contemporary art | 2.71× | Arts & Culture |
| Buttermilk | 20× | Food & Beverages |
| Fine art | 3.25× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.43 |
| Quality Awareness | PREMIUM | 1.88 |
| Urban Lifestyle | OPEN | 1.8 |
| Early Adopter Mentality | POWER | 1.8 |
| Creativity | OPEN | 1.72 |
| Design Affinity | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 22.6% |
| Taiwan | 7.0% |
See Applied arts audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Applied arts have in Germany?
Applied arts has an estimated audience of 389,849 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Applied arts fans?
58.4% of Applied arts fans are female, 41.6% are male, with an average age of 38.7 years.
Which brands do Applied arts fans like most?
Applied arts fans show strongest brand affinity for Picture book (16.72×), Tagesschau (2.67×), and Freddie Highmore (13.72×) over the country average.
Where do Applied arts fans live in Germany?
Applied arts fans in Germany are most concentrated in Bayern (reach 33,584), Nordrhein-Westfalen (reach 27,225), and Baden-Württemberg (reach 21,215). These three regions account for the largest share of the active audience.
What other brands do Applied arts fans also like?
Beyond Applied arts itself, the audience over-indexes on Tagesschau (2.67×), Freddie Highmore (13.72×), Abstract art (5.17×), and Origami (13.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Applied arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.