Rascasse Audience Intelligence

Applied arts Audience in Germany

A data profile of the people who buy, follow and care about Applied arts in Germany — modelled from more than twelve digital signal sources. Applied arts has an estimated audience of 389,849 people in Germany.

#256among Field of study in Germany#5355among Topic in Germany#169in Arts & Culture

The average Applied arts fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Picture book, Frieze Art Fair, Origami, with strongest over-indexing on Picture book (15.41× the country average).

Demographically, the Applied arts audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Applied arts fan in Germany is more female, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Picture book.

Category: Arts & Culture · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Applied arts profile in Germany.

Audience size
390K
in Germany
Gender
58.4%♀
41.6% male
Age
38.7
average years
Country rank
#14301
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Applied arts fans

58.4% are female, 41.6% are male, average age 38.7.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Applied arts audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age38.7
Estimated audience size389,849
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Applied arts audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Applied arts audience comes from Germany.

Worldwide audience distribution share by country for Applied arts
CountryShare
United States24.1%
Japan22.6%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Applied arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Applied arts fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.14×
02Sachsen-Anhalt~10K1.04×
03Saarland~5K1.03×
04Berlin~20K1.02×
05Brandenburg~10K1.02×
06Thüringen~10K1.01×
07Sachsen~20K0.99×
08Hamburg~9K0.99×
09Mecklenburg-Vorpommern~7K0.99×
10Rheinland-Pfalz~20K0.98×
11Schleswig-Holstein~10K0.98×
12Niedersachsen~40K0.96×
13Hessen~30K0.96×
14Baden-Württemberg~50K0.94×
15Bayern~60K0.93×
16Nordrhein-Westfalen~80K0.91×
Fig. 06

Affinity by region

Affinity by region — Applied arts, Germany
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Applied arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Applied arts audience
#·InterestCategoryAffinity×
01Frieze Art FairArts & Culture25.61×
02ButtermilkFood & Beverages20.00×
03OrigamiKids & Family16.62×
04Picture bookLiterature15.41×
05Art BaselArts & Culture13.59×
06Gagosian GalleryArts & Culture12.70×
07Freddie HighmoreMovies & TV12.63×
08Art dealerArts & Culture10.89×
09Major League SoccerSports9.72×
10MujiHome & Garden8.95×
11British MuseumArts & Culture8.83×
12Plastic artsArts & Culture6.58×
13Political scienceBusiness & Career4.63×
14Subscription business modelShopping4.49×
15Conceptual artArts & Culture4.45×
16Digital artArts & Culture4.17×
17Contemporary artArts & Culture2.86×
18KitchenHome & Garden2.63×
19ReligionBusiness & Career2.60×
20TagesschauMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Applied arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Applied arts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.73×
SpiritualityBALANCE2.70×
Early Adopter MentalityPOWER1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Applied arts audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
DIY MentalityTHRILL0.80×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Applied arts have in Germany?

Applied arts has an estimated audience of 389,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Applied arts fans?

58.4% of Applied arts fans are female, 41.6% are male, with an average age of 38.7 years.

03

Which brands do Applied arts fans like most?

Applied arts fans show strongest brand affinity for Picture book (15.41×), Frieze Art Fair (25.61×), and Origami (16.62×) over the country average.

04

Where do Applied arts fans live in Germany?

Applied arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Applied arts fans also like?

Beyond Applied arts itself, the audience over-indexes on Frieze Art Fair (25.61×), Origami (16.62×), Art Basel (13.59×), and Major League Soccer (9.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Applied arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Applied arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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