Backpack Audience in United States

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Backpack has an estimated audience of 17,987,434 people in United States. 60.6% are female, 39.4% are male, average age 42.7. Top regions: California, Texas, South Carolina. Top brand affinities: Diaper bag, Yahoo!奇摩名人娛樂, United States Postal Service, Nordstrom rack, Grandparent.

The average Backpack fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, South Carolina. Top brand affinities include Diaper bag, Yahoo!奇摩名人娛樂, United States Postal Service, with strongest over-indexing on Diaper bag (3.4× the country average). Demographically, the Backpack audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Backpack fans

Demographic split for Backpack audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.7
Estimated audience size17,987,434

Audience persona

The typical Backpack fan in United States is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Backpack in United States
RegionReachAffinity
California2,596,4551.31×
Texas2,156,0011.39×
South Carolina1,469,6175.43×
Florida1,194,3360.98×
New York1,062,6621.06×
Illinois605,0591.01×
North Carolina596,8861.1×
Pennsylvania503,9990.83×
New Jersey471,9841.03×
Michigan470,8811×
Georgia458,9950.83×
Tennessee399,5751.11×
Arizona391,9321.07×
Virginia390,4360.89×
Ohio381,2880.69×
Massachusetts354,8511×
Washington345,5760.96×
Indiana300,5970.91×
Missouri282,0940.97×
Maryland267,2940.86×
Louisiana259,4881.12×
Kentucky252,2471.12×
Colorado243,5430.86×
Alabama241,1680.96×
Minnesota238,0770.92×
Wisconsin204,4390.76×
Oklahoma203,6321.02×
Arkansas186,5151.26×
Nevada174,8231×
Oregon173,7710.84×
Connecticut168,8210.94×
Utah155,1370.96×
Mississippi147,9601×
Kansas129,0390.91×
Iowa125,7780.85×
New Mexico93,8411.04×
Nebraska79,8670.89×
Hawaii72,8230.94×
West Virginia72,0180.86×
Idaho66,0910.73×
New Hampshire50,4150.71×
Maine48,2060.75×
Rhode Island48,0870.84×
Washington, District of Columbia39,5870.73×
Montana31,6500.63×
Delaware30,3150.61×
South Dakota29,9570.72×
North Dakota25,7640.7×
Alaska23,6700.62×
Vermont20,9000.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backpack audience
BrandAffinityCategory
Diaper bag3.4×Kids & Family
Yahoo!奇摩名人娛樂1.9×Internet & Social Media
United States Postal Service1.52×Business & Career
Nordstrom rack1.69×Fashion & Accessoires
Grandparent1.54×Kids & Family
Christmas tree1.77×Kids & Family
Infant clothing1.74×Kids & Family
Wool1.63×Fashion & Accessoires
Baggage1.53×Fashion & Accessoires
Knitting1.67×Home & Garden
Bedding1.56×Home & Garden
Made in USA1.53×Business & Career
Medicare (United States)1.85×Health
Life insurance1.52×Business & Career
Christmas Eve1.55×Kids & Family
Baby food1.72×Kids & Family
Leggings1.55×Fashion & Accessoires
Waterproofing1.81×Home & Garden
Sewing1.53×Home & Garden
Wallet1.85×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backpack audience
TraitClusterScore
SustainabilityBALANCE1.49
Luxury OrientationPREMIUM1.35
IndulgenceJOY1.3
Price SensitivityPREMIUM1.3
ExtroversionTHRILL1.26
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Backpack
CountryShare
United States18.7%
Japan7.0%
Italy4.3%

See Backpack audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Backpack have in United States?

Backpack has an estimated audience of 17,987,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Backpack fans?

60.6% of Backpack fans are female, 39.4% are male, with an average age of 42.7 years.

Which brands do Backpack fans like most?

Backpack fans show strongest brand affinity for Diaper bag (3.4×), Yahoo!奇摩名人娛樂 (1.9×), and United States Postal Service (1.52×) over the country average.

Where do Backpack fans live in United States?

Backpack fans in United States are most concentrated in California (reach 2,596,455), Texas (reach 2,156,001), and South Carolina (reach 1,469,617). These three regions account for the largest share of the active audience.

What other brands do Backpack fans also like?

Beyond Backpack itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.9×), United States Postal Service (1.52×), Nordstrom rack (1.69×), and Grandparent (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backpack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.