Backpack Audience in Germany
Backpack has an estimated audience of 2,437,654 people in Germany. 65.9% are female, 34.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Got Bag, Litter box, Google Maps, Gala, Let's Dance (German TV series).
The average Backpack fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Got Bag, Litter box, Google Maps, with strongest over-indexing on Got Bag (9.53× the country average). Demographically, the Backpack audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Backpack fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 40.4 |
| Estimated audience size | 2,437,654 |
Audience persona
The typical Backpack fan in Germany is more female, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Got Bag.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 601,682 | 1.13× |
| Bayern | 414,914 | 1.06× |
| Baden-Württemberg | 360,774 | 1.08× |
| Niedersachsen | 250,822 | 1.06× |
| Hessen | 190,981 | 1.03× |
| Sachsen | 134,558 | 1.13× |
| Berlin | 125,146 | 1.15× |
| Rheinland-Pfalz | 116,100 | 0.95× |
| Schleswig-Holstein | 86,645 | 0.99× |
| Hamburg | 68,962 | 1.25× |
| Brandenburg | 68,605 | 0.91× |
| Thüringen | 55,735 | 0.9× |
| Sachsen-Anhalt | 53,249 | 0.84× |
| Mecklenburg-Vorpommern | 37,975 | 0.82× |
| Saarland | 22,805 | 0.76× |
| Bremen | 19,787 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Got Bag | 9.53× | Fashion & Accessoires |
| Litter box | 4.31× | Pets & Animals |
| Google Maps | 1.94× | Internet & Social Media |
| Gala | 1.85× | News |
| Let's Dance (German TV series) | 2.36× | Movies & TV |
| Tchibo | 2.34× | Shopping |
| Deichmann | 1.91× | Shopping |
| Bonprix | 2.26× | Shopping |
| Pajamas | 3.69× | Fashion & Accessoires |
| Rossmann | 1.68× | Shopping |
| Ernsting's family | 2.45× | Shopping |
| Quality control | 7.37× | Business & Career |
| QVC | 2.15× | Movies & TV |
| Welsh Corgi | 3.18× | Pets & Animals |
| Primark | 1.72× | Shopping |
| C&A | 1.79× | Shopping |
| Coach | 5.29× | Fashion & Accessoires |
| Knitting | 1.95× | Home & Garden |
| Wallet | 3.86× | Fashion & Accessoires |
| Gmail | 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Creativity | OPEN | 1.55 |
| Sports Activity | POWER | 1.42 |
| Early Adopter Mentality | POWER | 1.39 |
| DIY Mentality | THRILL | 1.3 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 7.0% |
| Italy | 4.3% |
See Backpack audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Backpack have in Germany?
Backpack has an estimated audience of 2,437,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Backpack fans?
65.9% of Backpack fans are female, 34.1% are male, with an average age of 40.4 years.
Which brands do Backpack fans like most?
Backpack fans show strongest brand affinity for Got Bag (9.53×), Litter box (4.31×), and Google Maps (1.94×) over the country average.
Where do Backpack fans live in Germany?
Backpack fans in Germany are most concentrated in Nordrhein-Westfalen (reach 601,682), Bayern (reach 414,914), and Baden-Württemberg (reach 360,774). These three regions account for the largest share of the active audience.
What other brands do Backpack fans also like?
Beyond Backpack itself, the audience over-indexes on Litter box (4.31×), Google Maps (1.94×), Gala (1.85×), and Let's Dance (German TV series) (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backpack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.