Fingerprint Audience in United States

Fingerprint has an estimated audience of 2,246,534 people in United States. 53.3% are female, 46.7% are male, average age 45.7. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, DuckDuckGo, Indeed.com, CarGurus.

The average Fingerprint fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, DuckDuckGo, with strongest over-indexing on Capital One (16.08× the country average). Demographically, the Fingerprint audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Fingerprint fans

Demographic split for Fingerprint audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.7
Estimated audience size2,246,534

Audience persona

The typical Fingerprint fan in United States is balanced, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Fingerprint in United States
RegionReachAffinity
California312,7671.27×
Florida222,8731.47×
Texas203,6481.05×
New York160,0541.27×
Arizona108,5282.37×
Georgia91,5071.32×
Pennsylvania87,9491.16×
Illinois80,8081.08×
New Jersey66,7191.17×
Maryland64,8231.68×
Ohio60,1200.87×
North Carolina58,0870.86×
Virginia56,8771.04×
Michigan49,6850.85×
Nevada49,0022.26×
Washington48,4791.08×
Tennessee41,0250.91×
Massachusetts38,9350.88×
Indiana36,7060.89×
Colorado33,3890.94×
Missouri33,3730.92×
Minnesota30,0730.93×
Oregon29,4591.14×
Alabama28,9300.92×
South Carolina26,9870.8×
Louisiana24,4160.84×
Utah22,9331.14×
Wisconsin22,8760.68×
Oklahoma21,0680.84×
Connecticut20,1860.9×
Kentucky18,3540.65×
Mississippi14,8280.8×
Arkansas14,6470.79×
Kansas13,7150.77×
Idaho12,4881.11×
New Mexico12,1661.08×
Iowa12,0510.65×
Washington, District of Columbia10,0491.49×
Hawaii9,8241.02×
West Virginia9,8110.94×
Nebraska9,2350.82×
Delaware6,7381.09×
Maine5,6930.71×
New Hampshire5,4620.62×
Rhode Island5,3090.74×
Alaska4,9391.03×
Montana3,9600.64×
North Dakota3,2510.7×
South Dakota2,8460.55×
Vermont2,5940.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fingerprint audience
BrandAffinityCategory
Capital One16.08×Business & Career
Google Maps13.87×Internet & Social Media
DuckDuckGo27.21×Internet & Social Media
Indeed.com11.36×Business & Career
CarGurus14.18×Cars & Mobility
AccuWeather14.94×Home & Garden
DeviantArt15.26×Internet & Social Media
Google News11.93×News
Bruce Willis14.58×Movies & TV
Circle K13.34×Shopping
Enterprise Rent-A-Car11.17×Cars & Mobility
ICloud16.2×Technology & Electronics
Diane Keaton10.56×Movies & TV
Firefox29.21×Internet & Social Media
Aaron Rodgers10.65×Sports
Beetlejuice8.02×Movies & TV
Khan Academy13.54×Business & Career
Apple Store12.73×Shopping
Billy Bob Thornton13.77×Movies & TV
Jeff Bezos17.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fingerprint audience
TraitClusterScore
Need for SecurityCONSERVATISM1.35
PatriotismCONSERVATISM1.25
Price SensitivityPREMIUM1.19
Early Adopter MentalityPOWER1.15
Quality AwarenessPREMIUM1.15
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Fingerprint
CountryShare
United States22.5%
Taiwan7.1%
Thailand5.6%

See Fingerprint audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Fingerprint have in United States?

Fingerprint has an estimated audience of 2,246,534 people in United States, concentrated in California and Florida.

What is the gender split and age of Fingerprint fans?

53.3% of Fingerprint fans are female, 46.7% are male, with an average age of 45.7 years.

Which brands do Fingerprint fans like most?

Fingerprint fans show strongest brand affinity for Capital One (16.08×), Google Maps (13.87×), and DuckDuckGo (27.21×) over the country average.

Where do Fingerprint fans live in United States?

Fingerprint fans in United States are most concentrated in California (reach 312,767), Florida (reach 222,873), and Texas (reach 203,648). These three regions account for the largest share of the active audience.

What other brands do Fingerprint fans also like?

Beyond Fingerprint itself, the audience over-indexes on Google Maps (13.87×), DuckDuckGo (27.21×), Indeed.com (11.36×), and CarGurus (14.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fingerprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.