Rascasse Audience Intelligence

Jesse Williams Audience in United States

A data profile of the people who buy, follow and care about Jesse Williams in United States — modelled from more than twelve digital signal sources. Jesse Williams has an estimated audience of 1,932,413 people in United States.

#922among Actor Actress or TV Star in United States#2700among Person in United States#2297in Movies & TV

The average Jesse Williams fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cellular (film), KOIN, Cricbuzz, with strongest over-indexing on Cellular (film) (363.42× the country average).

Demographically, the Jesse Williams audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jesse Williams fan in United States is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Cellular (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jesse Williams profile in United States.

Audience size
1.9M
in United States
Gender
70.3%♀
29.7% male
Age
35.8
average years
Country rank
#14621
Person in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jesse Williams fans

70.3% are female, 29.7% are male, average age 35.8.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Jesse Williams audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.8
Estimated audience size1,932,413
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Jesse Williams audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3924%
40-4918%
50+11%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Jesse Williams audience comes from United States.

Worldwide audience distribution share by country for Jesse Williams
CountryShare
United States37.4%
United Kingdom7.7%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jesse Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Jesse Williams fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.18×
02Maine~8K1.14×
03Georgia~60K1.09×
04North Carolina~60K1.08×
05New York~100K1.07×
06Pennsylvania~70K1.07×
07Arizona~40K1.07×
08Massachusetts~40K1.06×
09Missouri~30K1.06×
10South Carolina~30K1.06×
11Delaware~5K1.06×
12Tennessee~40K1.05×
13Indiana~40K1.05×
14Alabama~30K1.05×
15Oregon~20K1.05×
16Oklahoma~20K1.05×
17Michigan~50K1.04×
18Kentucky~20K1.04×
19Connecticut~20K1.04×
20West Virginia~9K1.04×
21California~200K1.03×
22Ohio~60K1.03×
23Rhode Island~6K1.03×
24Illinois~60K1.02×
25Washington~40K1.02×
26New Jersey~50K1.01×
27Louisiana~20K1.01×
28Arkansas~20K1.01×
29Mississippi~20K1.01×
30New Hampshire~7K1.01×
31Florida~100K1.00×
32Virginia~50K1.00×
33Idaho~9K1.00×
34Washington, District of Columbia~5K0.98×
35Texas~200K0.96×
36Minnesota~30K0.96×
37Nevada~20K0.95×
38Vermont~3K0.95×
39Wisconsin~30K0.94×
40Kansas~10K0.94×
41Utah~20K0.93×
42New Mexico~9K0.93×
43Montana~5K0.93×
44Alaska~4K0.93×
45Colorado~30K0.92×
46Nebraska~9K0.92×
47Iowa~10K0.91×
48Hawaii~7K0.88×
49North Dakota~3K0.88×
50South Dakota~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Jesse Williams, United States
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jesse Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jesse Williams audience
#·InterestCategoryAffinity×
01KOINMovies & TV439.57×
02Green Kid CraftsShopping424.87×
03Cellular (film)Movies & TV363.42×
04Kidd KiddMusic & Radio324.47×
05Enter the DragonMovies & TV211.05×
06John StocktonSports204.64×
07The Westin Maui Resort and SpaPOI193.02×
08Nature MadeHealth113.94×
09CricbuzzSports103.33×
10Google BooksLiterature56.15×
11Happy FeetMovies & TV39.55×
12Flipped (film)Movies & TV31.83×
13Social philosophyPolitics & Society28.93×
14Millie Bobby BrownMovies & TV8.74×
15BeetlejuiceMovies & TV8.63×
16SportsSports3.11×
17FoodFood & Beverages2.98×
18Arts and musicArts & Culture2.94×
19Food and drinkFood & Beverages2.93×
20MusicBusiness & Career2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jesse Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jesse Williams audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.70×
Career OrientationPOWER2.54×
Risk AppetiteTHRILL2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jesse Williams audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.10×
Social Media UsageJOY0.46×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jesse Williams have in United States?

Jesse Williams has an estimated audience of 1,932,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jesse Williams fans?

70.3% of Jesse Williams fans are female, 29.7% are male, with an average age of 35.8 years.

03

Which brands do Jesse Williams fans like most?

Jesse Williams fans show strongest brand affinity for Cellular (film) (363.42×), KOIN (439.57×), and Cricbuzz (103.33×) over the country average.

04

Where do Jesse Williams fans live in United States?

Jesse Williams fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jesse Williams fans also like?

Beyond Jesse Williams itself, the audience over-indexes on KOIN (439.57×), Cricbuzz (103.33×), John Stockton (204.64×), and Green Kid Crafts (424.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jesse Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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