Jesse Williams Audience in United States

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Jesse Williams has an estimated audience of 1,864,508 people in United States. 70.3% are female, 29.7% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Cellular (film), KOIN, John Stockton, Cricbuzz, Enter the Dragon.

The average Jesse Williams fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cellular (film), KOIN, John Stockton, with strongest over-indexing on Cellular (film) (363.42× the country average). Demographically, the Jesse Williams audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jesse Williams fans

Demographic split for Jesse Williams audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.8
Estimated audience size1,864,508

Audience persona

The typical Jesse Williams fan in United States is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cellular (film).

Top regions in United States

Top regions ranked by reach for Jesse Williams in United States
RegionReachAffinity
California217,2661.06×
Texas165,4261.03×
Florida121,3890.96×
New York117,2421.13×
Pennsylvania69,0781.1×
Georgia65,1961.14×
Illinois64,7911.04×
North Carolina61,8501.1×
Ohio61,1701.06×
Michigan52,1341.07×
New Jersey47,0010.99×
Virginia46,2761.02×
Arizona42,6731.12×
Maryland41,3711.29×
Tennessee40,1311.07×
Massachusetts38,6211.05×
Washington38,4341.03×
Indiana37,4301.1×
Missouri32,8831.09×
Alabama28,6691.1×
South Carolina28,6631.02×
Colorado27,2590.93×
Minnesota26,3940.99×
Wisconsin26,0340.93×
Kentucky25,3321.08×
Louisiana24,7211.03×
Oregon22,3881.05×
Oklahoma21,3841.03×
Connecticut18,7941.01×
Nevada17,1590.95×
Utah17,0361.02×
Arkansas15,5761.01×
Mississippi15,2540.99×
Kansas13,6940.93×
Iowa13,4620.88×
New Mexico8,7880.94×
West Virginia8,7671.01×
Idaho8,6980.93×
Nebraska8,6420.92×
Maine7,2611.09×
New Hampshire6,8830.94×
Hawaii6,6050.82×
Rhode Island5,6980.96×
Washington, District of Columbia5,6651.01×
Delaware4,8620.95×
Montana4,5720.88×
Alaska3,6550.92×
South Dakota3,2740.76×
North Dakota3,0410.79×
Vermont2,8860.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jesse Williams audience
BrandAffinityCategory
Cellular (film)363.42×Movies & TV
KOIN439.57×Movies & TV
John Stockton204.64×Sports
Cricbuzz103.33×Sports
Enter the Dragon211.05×Movies & TV
Butterfly Twists489.07×Fashion & Accessoires
Social philosophy28.93×Politics & Society
Nature Made113.94×Health
Google Books56.15×Literature
The Westin Maui Resort and Spa193.02×
Beetlejuice8.63×Movies & TV
Flipped (film)31.83×Movies & TV
Happy Feet39.55×Movies & TV
Kidd Kidd324.47×Music & Radio
Sports3.11×Sports
Millie Bobby Brown8.74×Movies & TV
Food and drink2.93×Food & Beverages
Arts and music2.94×Arts & Culture
Food2.98×Food & Beverages
Music2.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jesse Williams audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Family OrientationCONSERVATISM1.59
ExtroversionTHRILL1.52
IndulgenceJOY1.35
Luxury OrientationPREMIUM1.26
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Jesse Williams
CountryShare
United States36.8%
United Kingdom8.1%
Italy7.7%

See Jesse Williams audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jesse Williams have in United States?

Jesse Williams has an estimated audience of 1,864,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Jesse Williams fans?

70.3% of Jesse Williams fans are female, 29.7% are male, with an average age of 35.8 years.

Which brands do Jesse Williams fans like most?

Jesse Williams fans show strongest brand affinity for Cellular (film) (363.42×), KOIN (439.57×), and John Stockton (204.64×) over the country average.

Where do Jesse Williams fans live in United States?

Jesse Williams fans in United States are most concentrated in California (reach 217,266), Texas (reach 165,426), and Florida (reach 121,389). These three regions account for the largest share of the active audience.

What other brands do Jesse Williams fans also like?

Beyond Jesse Williams itself, the audience over-indexes on KOIN (439.57×), John Stockton (204.64×), Cricbuzz (103.33×), and Enter the Dragon (211.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jesse Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.