KOIN Audience in United States
KOIN has an estimated audience of 491,002 people in United States. 63.4% are female, 36.6% are male, average age 38.6. Top regions: Oregon, Washington, California. Top brand affinities: Jesse Williams, Enter the Dragon, Rosie O'Donnell, Florida Lottery, Ghost Rider.
The average KOIN fan in United States is 38.6 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Jesse Williams, Enter the Dragon, Rosie O'Donnell, with strongest over-indexing on Jesse Williams (269.87× the country average). Demographically, the KOIN audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: River
Demographics of KOIN fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.6 |
| Estimated audience size | 491,002 |
Audience persona
The typical KOIN fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Jesse Williams.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 233,204 | 41.43× |
| Washington | 38,607 | 3.92× |
| California | 8,846 | 0.16× |
| Arizona | 3,772 | 0.38× |
| Idaho | 2,612 | 1.06× |
| Texas | 2,049 | 0.05× |
| Florida | 1,434 | 0.04× |
| Nevada | 1,372 | 0.29× |
| New York | 1,124 | 0.04× |
| Montana | 1,120 | 0.82× |
| Hawaii | 1,052 | 0.5× |
| Illinois | 837 | 0.05× |
| Colorado | 772 | 0.1× |
| Utah | 741 | 0.17× |
| Virginia | 640 | 0.05× |
| Ohio | 523 | 0.03× |
| New Mexico | 467 | 0.19× |
| Georgia | 445 | 0.03× |
| Tennessee | 432 | 0.04× |
| North Carolina | 401 | 0.03× |
| Pennsylvania | 400 | 0.02× |
| Minnesota | 369 | 0.05× |
| Wisconsin | 366 | 0.05× |
| Arkansas | 358 | 0.09× |
| Missouri | 356 | 0.04× |
| New Jersey | 354 | 0.03× |
| Massachusetts | 313 | 0.03× |
| Michigan | 305 | 0.02× |
| South Carolina | 283 | 0.04× |
| Alaska | 263 | 0.25× |
| Oklahoma | 246 | 0.05× |
| Maryland | 235 | 0.03× |
| Alabama | 224 | 0.03× |
| Kansas | 197 | 0.05× |
| Louisiana | 193 | 0.03× |
| Indiana | 165 | 0.02× |
| Kentucky | 160 | 0.03× |
| Nebraska | 144 | 0.06× |
| Iowa | 144 | 0.04× |
| North Dakota | 129 | 0.13× |
| Washington, District of Columbia | 125 | 0.08× |
| Connecticut | 116 | 0.02× |
| Wyoming | 84 | 0.12× |
| Mississippi | 84 | 0.02× |
| Maine | 75 | 0.04× |
| West Virginia | 70 | 0.03× |
| South Dakota | 64 | 0.06× |
| New Hampshire | 53 | 0.03× |
| Rhode Island | 47 | 0.03× |
| Vermont | 47 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Williams | 269.87× | Movies & TV |
| Enter the Dragon | 365.18× | Movies & TV |
| Rosie O'Donnell | 85.93× | Movies & TV |
| Florida Lottery | 15.97× | Games |
| Ghost Rider | 98.92× | Movies & TV |
| Google Books | 36× | Literature |
| Vikings (TV series) | 9.76× | Movies & TV |
| Planet Fitness | 4.29× | Sports |
| Lavazza | 24× | Food & Beverages |
| Ben Stiller | 11.69× | Movies & TV |
| Wattpad | 9.17× | Internet & Social Media |
| Superman | 1.97× | Movies & TV |
| Charlie Hunnam | 7.76× | Movies & TV |
| NC State Wolfpack men's basketball | 36.29× | Sports |
| Steven Seagal | 11.65× | Movies & TV |
| Jack Black | 8.29× | Movies & TV |
| Diane Keaton | 4.18× | Movies & TV |
| The Middle (TV series) | 20× | Movies & TV |
| Trish Stratus | 16.34× | Fashion & Accessoires |
| Beetlejuice | 2.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.34 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| Brazil | 10.2% |
| Indonesia | 8.2% |
See KOIN audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
Frequently asked questions
How many fans does KOIN have in United States?
KOIN has an estimated audience of 491,002 people in United States, concentrated in Oregon and Washington.
What is the gender split and age of KOIN fans?
63.4% of KOIN fans are female, 36.6% are male, with an average age of 38.6 years.
Which brands do KOIN fans like most?
KOIN fans show strongest brand affinity for Jesse Williams (269.87×), Enter the Dragon (365.18×), and Rosie O'Donnell (85.93×) over the country average.
Where do KOIN fans live in United States?
KOIN fans in United States are most concentrated in Oregon (reach 233,204), Washington (reach 38,607), and California (reach 8,846). These three regions account for the largest share of the active audience.
What other brands do KOIN fans also like?
Beyond KOIN itself, the audience over-indexes on Enter the Dragon (365.18×), Rosie O'Donnell (85.93×), Florida Lottery (15.97×), and Ghost Rider (98.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for KOIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.