KOIN Audience in United States

KOIN logo

KOIN has an estimated audience of 491,002 people in United States. 63.4% are female, 36.6% are male, average age 38.6. Top regions: Oregon, Washington, California. Top brand affinities: Violet Chachki, Jockstrap Central, JDSU, Grace Slick, Nebraska Cornhuskers football.

The average KOIN fan in United States is 38.6 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, Washington, California. Top brand affinities include Violet Chachki, Jockstrap Central, JDSU, with strongest over-indexing on Violet Chachki (365.18× the country average). Demographically, the KOIN audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: River

Demographics of KOIN fans

Demographic split for KOIN audience in United States
MetricValue
Female63.4%
Male36.6%
Average age38.6
Estimated audience size491,002

Audience persona

The typical KOIN fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Violet Chachki.

Top regions in United States

Top regions ranked by reach for KOIN in United States
RegionReachAffinity
Oregon233,20441.43×
Washington38,6073.92×
California8,8460.16×
Arizona3,7720.38×
Idaho2,6121.06×
Texas2,0490.05×
Florida1,4340.04×
Nevada1,3720.29×
New York1,1240.04×
Montana1,1200.82×
Hawaii1,0520.5×
Illinois8370.05×
Colorado7720.1×
Utah7410.17×
Virginia6400.05×
Ohio5230.03×
New Mexico4670.19×
Georgia4450.03×
Tennessee4320.04×
North Carolina4010.03×
Pennsylvania4000.02×
Minnesota3690.05×
Wisconsin3660.05×
Arkansas3580.09×
Missouri3560.04×
New Jersey3540.03×
Massachusetts3130.03×
Michigan3050.02×
South Carolina2830.04×
Alaska2630.25×
Oklahoma2460.05×
Maryland2350.03×
Alabama2240.03×
Kansas1970.05×
Louisiana1930.03×
Indiana1650.02×
Kentucky1600.03×
Nebraska1440.06×
Iowa1440.04×
North Dakota1290.13×
Washington, District of Columbia1250.08×
Connecticut1160.02×
Wyoming840.12×
Mississippi840.02×
Maine750.04×
West Virginia700.03×
South Dakota640.06×
New Hampshire530.03×
Rhode Island470.03×
Vermont470.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KOIN audience
BrandAffinityCategory
Violet Chachki365.18×Movies & TV
Jockstrap Central269.87×Fashion & Accessoires
JDSU2.81×Business & Career
Grace Slick7.21×Music & Radio
Nebraska Cornhuskers football2.97×Sports
Brian Hoyer18.36×Sports
Grinch2.82×Movies & TV
Google Photos1.59×Technology & Electronics
Justice1.83×Politics & Society
Charlamagne Tha God5.76×Movies & TV
Hibachi4.72×Food & Beverages
Cloppenburg98.92×Travel & Leisure
Sailor2.74×Travel & Leisure
Noodle (Gorillaz)1.88×Music & Radio
Non-celiac gluten sensitivity5.86×Health
Throne of Glass3.63×Literature
Goma8.63×Travel & Leisure
Vocal harmony2.11×Music & Radio
Corona (band)2.57×Music & Radio
Glossier2.31×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KOIN audience
TraitClusterScore
Quality AwarenessPREMIUM1.39
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.34
Luxury OrientationPREMIUM1.26
SustainabilityBALANCE1.18
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for KOIN
CountryShare
United States47.7%
Brazil10.2%
Indonesia8.2%

See KOIN audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does KOIN have in United States?

KOIN has an estimated audience of 491,002 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of KOIN fans?

63.4% of KOIN fans are female, 36.6% are male, with an average age of 38.6 years.

Which brands do KOIN fans like most?

KOIN fans show strongest brand affinity for Violet Chachki (365.18×), Jockstrap Central (269.87×), and JDSU (2.81×) over the country average.

Where do KOIN fans live in United States?

KOIN fans in United States are most concentrated in Oregon (reach 233,204), Washington (reach 38,607), and California (reach 8,846). These three regions account for the largest share of the active audience.

What other brands do KOIN fans also like?

Beyond KOIN itself, the audience over-indexes on Jockstrap Central (269.87×), JDSU (2.81×), Grace Slick (7.21×), and Nebraska Cornhuskers football (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KOIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.