Rascasse Audience Intelligence

The Middle (TV series) Viewer Demographics in United States

The Middle (TV series) has an estimated audience of 1.1M people in United States.

#538among TV series in United States
#1896among movies & series in United States#4216in Movies & TV

The average The Middle (TV series) fan in United States is 40.5 years old, more female, and lives primarily in California.

Its fans are 1.7 years older than the group average of 38.8.

Compared with the other 4357 objects in TV series, The Middle (TV series) fans stand out for their interest in Kahaani, Jab We Met and Happy Endings (TV series).

Most fans live in California, Texas, Florida.

Top affinities include Kahaani, Jab We Met, Happy Endings (TV series), with strongest over-indexing on Kahaani (218× the country average).

Demographically, the The Middle (TV series) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical The Middle (TV series) fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Kahaani.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
55.7%♀
44.3% male
Age
40.5
average years
Country rank
#23065
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Middle (TV series) viewers

55.7% are female, 44.3% are male, average age 40.5.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for The Middle (TV series) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.5
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the The Middle (TV series) audience in United States
Age bracketShare%
16-2419%
25-3417%
35-4422%
45-5422%
55+20%
Fig. 04

Worldwide distribution

39.8%

of the worldwide The Middle (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Middle (TV series)
CountryShare
United States39.8%
Canada9.2%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Middle (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~30K1.29×
02Idaho~7K1.18×
03Kentucky~20K1.17×
04Oklahoma~10K1.15×
05Kansas~10K1.15×
06West Virginia~7K1.15×
07Iowa~10K1.14×
08Nebraska~7K1.13×
09Ohio~40K1.12×
10Arkansas~10K1.11×
11Pennsylvania~50K1.10×
12Michigan~40K1.09×
13Missouri~20K1.09×
14New Hampshire~5K1.09×
15North Dakota~3K1.09×
16Illinois~40K1.08×
17Wisconsin~20K1.07×
18South Dakota~3K1.07×
19Arizona~30K1.06×
20Texas~80K1.04×
21Minnesota~20K1.04×
22Utah~10K1.04×
23New Jersey~30K1.02×
24New Mexico~7K1.01×
25Tennessee~20K1.00×
26Maine~4K1.00×
27Oregon~10K0.99×
28California~100K0.98×
29Washington~20K0.98×
30Connecticut~10K0.98×
31Montana~3K0.98×
32North Carolina~30K0.96×
33South Carolina~20K0.96×
34Wyoming~2K0.96×
35Delaware~3K0.95×
36Alaska~2K0.95×
37Alabama~20K0.93×
38Vermont~2K0.93×
39Massachusetts~20K0.92×
40Mississippi~9K0.92×
41Virginia~30K0.91×
42Colorado~20K0.91×
43Rhode Island~3K0.91×
44Louisiana~10K0.89×
45Nevada~9K0.89×
46Georgia~30K0.86×
47New York~60K0.84×
48Maryland~20K0.84×
49Florida~60K0.82×
50Hawaii~4K0.79×
Fig. 06

Affinity by region

Affinity by region — The Middle (TV series), United States
0.79×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Middle (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01KahaaniMovies & TV218.00×
02Jab We MetMovies & TV216.47×
03Happy Endings (TV series)Movies & TV123.08×
04Topher GraceMovies & TV118.08×
05Enter the DragonMovies & TV69.87×
06Karla SouzaMovies & TV63.37×
07SuburgatoryMovies & TV56.58×
08Everybody Loves RaymondMovies & TV51.78×
09Laurie MetcalfMovies & TV46.73×
10Sara GilbertMovies & TV46.57×
11Arrested Development (TV series)Movies & TV46.05×
12Shameless (U.S. TV series)Movies & TV18.71×
13FaithPolitics & Society10.68×
14Conservatism in the United StatesPolitics & Society10.55×
15Donald Trump Jr.Politics & Society9.53×
16Dick CheneyPolitics & Society9.43×
17Ivanka TrumpPolitics & Society8.80×
18Melania TrumpPolitics & Society8.02×
19Fox News ChannelNews7.42×
20Joe BidenPolitics & Society6.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Middle (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Middle (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.33×
ExtroversionTHRILL1.31×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Middle (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.93×
Healthy LifestyleBALANCE0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Middle (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-middle-tv-series-18905” · Methodology