Rascasse Audience Intelligence

The Middle (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Middle (TV series) in United States — modelled from more than twelve digital signal sources. The Middle (TV series) has an estimated audience of 1,084,387 people in United States.

#438among TV series in United States#1704among Movie / TV Show / Series in United States#4012in Movies & TV

The average The Middle (TV series) fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kahaani, Topher Grace, Jab We Met, with strongest over-indexing on Kahaani (218× the country average).

Demographically, the The Middle (TV series) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Middle (TV series) fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Kahaani.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Middle (TV series) profile in United States.

Audience size
1.1M
in United States
Gender
55.7%♀
44.3% male
Age
39.8
average years
Country rank
#22415
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Middle (TV series) viewers

55.7% are female, 44.3% are male, average age 39.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for The Middle (TV series) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.8
Estimated audience size1,084,387
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the The Middle (TV series) audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

29.8%

of the worldwide The Middle (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Middle (TV series)
CountryShare
United States29.8%
Canada6.5%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Middle (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Middle (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~30K1.29×
02Idaho~6K1.18×
03Kentucky~20K1.17×
04Oklahoma~10K1.15×
05Kansas~10K1.15×
06West Virginia~6K1.15×
07Iowa~10K1.14×
08Nebraska~6K1.13×
09Ohio~40K1.12×
10Arkansas~10K1.11×
11Pennsylvania~40K1.10×
12Michigan~30K1.09×
13Missouri~20K1.09×
14New Hampshire~5K1.09×
15North Dakota~2K1.09×
16Illinois~40K1.08×
17Wisconsin~20K1.07×
18South Dakota~3K1.07×
19Arizona~20K1.06×
20Texas~100K1.04×
21Minnesota~20K1.04×
22Utah~10K1.04×
23New Jersey~30K1.02×
24New Mexico~6K1.01×
25Tennessee~20K1.00×
26Maine~4K1.00×
27Oregon~10K0.99×
28California~100K0.98×
29Washington~20K0.98×
30Connecticut~10K0.98×
31Montana~3K0.98×
32North Carolina~30K0.96×
33South Carolina~20K0.96×
34Delaware~3K0.95×
35Alaska~2K0.95×
36Alabama~10K0.93×
37Vermont~2K0.93×
38Massachusetts~20K0.92×
39Mississippi~8K0.92×
40Virginia~20K0.91×
41Colorado~20K0.91×
42Rhode Island~3K0.91×
43Louisiana~10K0.89×
44Nevada~9K0.89×
45Georgia~30K0.86×
46New York~50K0.84×
47Maryland~20K0.84×
48Florida~60K0.82×
49Hawaii~4K0.79×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — The Middle (TV series), United States
0.66×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Middle (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Middle (TV series) audience
#·InterestCategoryAffinity×
01KahaaniMovies & TV218.00×
02Jab We MetMovies & TV216.47×
03Ip Man 2Movies & TV127.38×
04Happy Endings (TV series)Movies & TV123.08×
05Topher GraceMovies & TV118.08×
06Enter the DragonMovies & TV69.87×
07Karla SouzaMovies & TV63.37×
08SuburgatoryMovies & TV56.58×
09Everybody Loves RaymondMovies & TV51.78×
10Hart of DixieMovies & TV51.77×
11Laurie MetcalfMovies & TV46.73×
12Sara GilbertMovies & TV46.57×
13Arrested Development (TV series)Movies & TV46.05×
14Shameless (U.S. TV series)Movies & TV18.71×
15FaithPolitics & Society10.68×
16Conservatism in the United StatesPolitics & Society10.55×
17Dick CheneyPolitics & Society9.43×
18Gavin NewsomPolitics & Society8.73×
19Melania TrumpPolitics & Society8.02×
20Fox News ChannelMovies & TV7.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Middle (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Middle (TV series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.33×
ExtroversionTHRILL1.31×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Middle (TV series) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.93×
Healthy LifestyleBALANCE0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Middle (TV series) have in United States?

The Middle (TV series) has an estimated audience of 1,084,387 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Middle (TV series) viewers?

55.7% of The Middle (TV series) fans are female, 44.3% are male, with an average age of 39.8 years.

03

Which brands do The Middle (TV series) fans like most?

The Middle (TV series) fans show strongest brand affinity for Kahaani (218×), Topher Grace (118.08×), and Jab We Met (216.47×) over the country average.

04

Where do The Middle (TV series) fans live in United States?

The Middle (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Middle (TV series) fans also like?

Beyond The Middle (TV series) itself, the audience over-indexes on Topher Grace (118.08×), Jab We Met (216.47×), Everybody Loves Raymond (51.78×), and Arrested Development (TV series) (46.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Middle (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Middle (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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