The Middle (TV series) Audience in United States

The Middle (TV series) logo

The Middle (TV series) has an estimated audience of 1,095,530 people in United States. 55.7% are female, 44.3% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Topher Grace, Kahaani, Jab We Met, Everybody Loves Raymond, Arrested Development (TV series).

The average The Middle (TV series) fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Topher Grace, Kahaani, Jab We Met, with strongest over-indexing on Topher Grace (118.08× the country average). Demographically, the The Middle (TV series) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Middle (TV series) fans

Demographic split for The Middle (TV series) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.8
Estimated audience size1,095,530

Audience persona

The typical The Middle (TV series) fan in United States is more female, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Topher Grace.

Top regions in United States

Top regions ranked by reach for The Middle (TV series) in United States
RegionReachAffinity
California128,1391.06×
Texas106,0021.13×
Florida61,8590.83×
New York55,0750.9×
Illinois41,3591.13×
Pennsylvania41,2501.12×
Ohio39,1681.16×
North Carolina33,6331.02×
Michigan31,4281.1×
Georgia30,5890.91×
New Jersey29,7291.07×
Indiana26,0011.3×
Virginia25,2690.95×
Arizona23,7781.06×
Tennessee22,5781.03×
Washington21,5880.98×
Missouri20,1451.14×
Massachusetts19,5850.91×
Wisconsin17,9931.09×
Maryland16,3080.87×
Minnesota16,1901.03×
Colorado16,1460.94×
South Carolina15,8930.96×
Kentucky15,6621.14×
Oklahoma14,0841.16×
Alabama13,5170.88×
Oregon12,9611.03×
Louisiana11,9350.84×
Connecticut11,2251.02×
Utah10,7231.09×
Iowa10,2331.13×
Arkansas10,1621.13×
Kansas10,1431.17×
Nevada9,7760.92×
Mississippi7,9090.88×
Idaho6,6641.21×
Nebraska6,4281.17×
New Mexico5,6121.02×
West Virginia5,5161.08×
New Hampshire4,5041.04×
Maine3,8890.99×
Hawaii3,4540.73×
Rhode Island2,9660.85×
Montana2,9600.97×
Delaware2,5490.84×
South Dakota2,5241×
North Dakota2,2380.99×
Alaska2,0100.86×
Washington, District of Columbia1,7500.53×
Vermont1,6150.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Middle (TV series) audience
BrandAffinityCategory
Topher Grace118.08×Movies & TV
Kahaani218×Movies & TV
Jab We Met216.47×Movies & TV
Everybody Loves Raymond51.78×Movies & TV
Arrested Development (TV series)46.05×Movies & TV
Fox News Channel7.42×Movies & TV
Laurie Metcalf46.73×Movies & TV
Happy Endings (TV series)123.08×Movies & TV
Faith10.68×Politics & Society
Sara Gilbert46.57×Movies & TV
Hart of Dixie51.77×Movies & TV
Shameless (U.S. TV series)18.71×Movies & TV
Karla Souza63.37×Movies & TV
Conservatism in the United States10.55×Politics & Society
Ip Man 2127.38×Movies & TV
John Goodman22.65×Movies & TV
Enter the Dragon69.87×Movies & TV
Roseanne35.33×Movies & TV
Friends4.41×Movies & TV
Mom (TV series)21.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Middle (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.85
Luxury OrientationPREMIUM1.83
ExtroversionTHRILL1.39
Quality AwarenessPREMIUM1.14
MindfulnessBALANCE1.1
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Middle (TV series)
CountryShare
United States30.2%
Canada6.3%
Chile4.2%

See The Middle (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Middle (TV series) have in United States?

The Middle (TV series) has an estimated audience of 1,095,530 people in United States, concentrated in California and Texas.

What is the gender split and age of The Middle (TV series) fans?

55.7% of The Middle (TV series) fans are female, 44.3% are male, with an average age of 39.8 years.

Which brands do The Middle (TV series) fans like most?

The Middle (TV series) fans show strongest brand affinity for Topher Grace (118.08×), Kahaani (218×), and Jab We Met (216.47×) over the country average.

Where do The Middle (TV series) fans live in United States?

The Middle (TV series) fans in United States are most concentrated in California (reach 128,139), Texas (reach 106,002), and Florida (reach 61,859). These three regions account for the largest share of the active audience.

What other brands do The Middle (TV series) fans also like?

Beyond The Middle (TV series) itself, the audience over-indexes on Kahaani (218×), Jab We Met (216.47×), Everybody Loves Raymond (51.78×), and Arrested Development (TV series) (46.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Middle (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.