Rascasse Audience Intelligence

Nature Made Target Market in United States

A data profile of the people who buy, follow and care about Nature Made in United States — modelled from more than twelve digital signal sources. Nature Made has an estimated audience of 620,552 people in United States.

#8among Nutrition in United States#3318among Brand in United States#879in Health

The average Nature Made fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jesse Williams, Tim Horton, Staples (Canada), with strongest over-indexing on Jesse Williams (113.94× the country average).

Demographically, the Nature Made audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nature Made fan in United States is more male, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Jesse Williams.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nature Made profile in United States.

Audience size
621K
in United States
Gender
41.9%♀
58.1% male
Age
45.1
average years
Country rank
#32160
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nature Made

41.9% are female, 58.1% are male, average age 45.1.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Nature Made audience in United States
MetricValue
Female41.9%
Male58.1%
Average age45.1
Estimated audience size620,552
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Nature Made audience in United States
Age bracketShare%
16-195%
20-2917%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

75.9%

of the worldwide Nature Made audience comes from United States.

Worldwide audience distribution share by country for Nature Made
CountryShare
United States75.9%
Japan5.3%
Mexico4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature Made audience in United States is strongest.

Fig. 05

Top regions by affinity

Nature Made customers by region in United States
#RegionReachAffinity×
01New York~50K1.61×
02California~100K1.48×
03New Jersey~20K1.41×
04Massachusetts~20K1.26×
05Illinois~20K1.18×
06Connecticut~7K1.18×
07New Hampshire~3K1.15×
08Maryland~10K1.14×
09Washington~10K1.11×
10Pennsylvania~20K1.10×
11Oregon~8K1.08×
12Virginia~20K1.06×
13Florida~40K1.05×
14Ohio~20K1.05×
15Delaware~2K1.05×
16Missouri~10K1.04×
17Minnesota~9K1.03×
18Kansas~5K1.03×
19Nevada~6K1.02×
20Rhode Island~2K1.02×
21Georgia~20K1.01×
22Tennessee~10K1.01×
23Wisconsin~9K1.01×
24Texas~50K1.00×
25South Dakota~1K1.00×
26Michigan~20K0.99×
27North Carolina~20K0.98×
28Indiana~10K0.98×
29North Dakota~1K0.98×
30Vermont~1K0.97×
31Colorado~9K0.96×
32Hawaii~2K0.96×
33Iowa~5K0.95×
34Maine~2K0.95×
35Idaho~3K0.94×
36Nebraska~3K0.94×
37Arizona~10K0.93×
38Alabama~8K0.93×
39Washington, District of Columbia~2K0.93×
40Utah~5K0.92×
41Louisiana~7K0.90×
42Alaska~1K0.90×
43South Carolina~8K0.89×
44Montana~1K0.88×
45Mississippi~4K0.86×
46Kentucky~6K0.85×
47New Mexico~3K0.85×
48West Virginia~2K0.85×
49Arkansas~4K0.84×
50Oklahoma~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Nature Made, United States
0.82×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nature Made audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nature Made audience
#·InterestCategoryAffinity×
01Jesse WilliamsMovies & TV113.94×
02MaltesersFood & Beverages55.02×
03ListerineBeauty & Wellness30.52×
04TropicanaFood & Beverages23.95×
05Bad SantaMovies & TV20.00×
06Tim HortonSports18.72×
07Monster HighKids & Family15.51×
08GNC (store)Shopping11.49×
09Matthew StaffordSports9.19×
10Staples (Canada)Business & Career8.67×
11CanvaTechnology & Electronics7.32×
12RecipesFood & Beverages2.41×
13WalmartShopping2.41×
14PinterestInternet & Social Media2.38×
15Home improvementHome & Garden2.26×
16CookingFood & Beverages2.16×
17Alcoholic beveragesFood & Beverages2.15×
18MedicineBusiness & Career2.15×
19XInternet & Social Media2.00×
20Donald TrumpPolitics & Society1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nature Made audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nature Made audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.84×
Convenience OrientationPREMIUM1.68×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nature Made audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
ExtroversionTHRILL0.83×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nature Made's target market in United States?

Nature Made's target market in United States covers an estimated 620,552 people, concentrated in California and New York.

02

What is the gender split and age of Nature Made customers?

41.9% of the Nature Made audience are female, 58.1% are male, with an average age of 45.1 years.

03

Which brands do Nature Made fans like most?

Nature Made fans show strongest brand affinity for Jesse Williams (113.94×), Tim Horton (18.72×), and Staples (Canada) (8.67×) over the country average.

04

Where do Nature Made fans live in United States?

Nature Made fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nature Made fans also like?

Beyond Nature Made itself, the audience over-indexes on Tim Horton (18.72×), Staples (Canada) (8.67×), Listerine (30.52×), and GNC (store) (11.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nutrition audiences in United States

See Nature Made audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature Made. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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