Nature Made Audience in United States

Nature Made has an estimated audience of 607,097 people in United States. 41.9% are female, 58.1% are male, average age 45.1. Top regions: California, New York, Texas. Top brand affinities: Jesse Williams, Tim Horton, Staples (Canada), Google Maps, Indeed.com.

The average Nature Made fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jesse Williams, Tim Horton, Staples (Canada), with strongest over-indexing on Jesse Williams (124.7× the country average). Demographically, the Nature Made audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Nature Made fans

Demographic split for Nature Made audience in United States
MetricValue
Female41.9%
Male58.1%
Average age45.1
Estimated audience size607,097

Audience persona

The typical Nature Made fan in United States is more male, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Jesse Williams.

Top regions in United States

Top regions ranked by reach for Nature Made in United States
RegionReachAffinity
California110,4391.65×
New York59,2271.75×
Texas55,0441.05×
Florida43,0361.05×
Illinois26,4711.31×
Pennsylvania24,3051.19×
New Jersey23,9551.55×
Georgia19,6821.05×
Ohio19,6611.05×
North Carolina17,7200.97×
Virginia16,9151.14×
Massachusetts16,7751.4×
Michigan15,7650.99×
Washington14,9701.23×
Maryland12,4171.19×
Tennessee11,8350.97×
Arizona11,3260.91×
Missouri10,6671.09×
Indiana10,6520.96×
Wisconsin9,7681.07×
Minnesota9,6771.11×
Colorado9,1520.96×
South Carolina8,1430.89×
Oregon7,8671.13×
Connecticut7,3921.21×
Alabama7,3120.86×
Louisiana6,6730.85×
Nevada6,0861.04×
Kentucky5,7670.76×
Utah5,2030.96×
Oklahoma4,7050.7×
Iowa4,4700.89×
Kansas4,3830.92×
Mississippi3,7050.74×
Arkansas3,4600.69×
New Hampshire2,9731.24×
Idaho2,6800.88×
Hawaii2,5940.99×
Nebraska2,5310.83×
New Mexico2,1400.7×
Maine1,9330.89×
Rhode Island1,9030.98×
West Virginia1,8430.65×
Delaware1,7881.07×
Washington, District of Columbia1,6140.88×
South Dakota1,2120.86×
Montana1,1600.69×
North Dakota1,0490.84×
Vermont8900.83×
Alaska7830.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nature Made audience
BrandAffinityCategory
Jesse Williams124.7×Movies & TV
Tim Horton24.76×Sports
Staples (Canada)12.53×Business & Career
Google Maps5.38×Internet & Social Media
Indeed.com5.01×Business & Career
Canva11.27×Technology & Electronics
AccuWeather6.99×Home & Garden
GNC (store)12.18×Shopping
Planet Fitness4.25×Sports
Dolls Kill21.99×Shopping
Horoscope9.65×Health
Capital One4.07×Business & Career
Tropicana32.85×Food & Beverages
Mark Ruffalo14.62×Movies & TV
Monster High21.25×Kids & Family
Orange Julius30×Food & Beverages
Google News5.22×News
Great Clips5.37×Beauty & Wellness
Whole grain13.01×Food & Beverages
Enterprise Rent-A-Car5.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nature Made audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL1.83
Price SensitivityPREMIUM1.26
Convenience OrientationPREMIUM1.22
Quality AwarenessPREMIUM1.21
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Nature Made
CountryShare
United States75.9%
Japan5.3%
Mexico4.4%

See Nature Made audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Nature Made have in United States?

Nature Made has an estimated audience of 607,097 people in United States, concentrated in California and New York.

What is the gender split and age of Nature Made fans?

41.9% of Nature Made fans are female, 58.1% are male, with an average age of 45.1 years.

Which brands do Nature Made fans like most?

Nature Made fans show strongest brand affinity for Jesse Williams (124.7×), Tim Horton (24.76×), and Staples (Canada) (12.53×) over the country average.

Where do Nature Made fans live in United States?

Nature Made fans in United States are most concentrated in California (reach 110,439), New York (reach 59,227), and Texas (reach 55,044). These three regions account for the largest share of the active audience.

What other brands do Nature Made fans also like?

Beyond Nature Made itself, the audience over-indexes on Tim Horton (24.76×), Staples (Canada) (12.53×), Google Maps (5.38×), and Indeed.com (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature Made. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.