Rascasse Audience Intelligence

Art Institute of Chicago Audience in United States

Name: Art Institute of Chicago — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Art Institute of Chicago in United States — modelled from more than twelve digital signal sources. Art Institute of Chicago has an estimated audience of 1,426,780 people in United States.

#45among POI in United States #1552among POI in United States #1412in Travel & Leisure

The average Art Institute of Chicago fan in United States is 43.9 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Los Angeles County Museum of Art, DeviantArt, Whitney Museum of American Art, with strongest over-indexing on Los Angeles County Museum of Art (30.17× the country average).

Demographically, the Art Institute of Chicago audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art Institute of Chicago fan in United States is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Los Angeles County Museum of Art.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art Institute of Chicago profile in United States.

Audience size

1.4M

in United States

Gender

60.8%♀

39.2% male

Age

43.9

average years

Country rank

#18446

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Art Institute of Chicago fans

60.8% are female, 39.2% are male, average age 43.9.

Fig. 02

Gender split

60.8%

Female

39.2%

Male

Demographic split for Art Institute of Chicago audience in United States
Metric	Value
Female	60.8%
Male	39.2%
Average age	43.9
Estimated audience size	1,426,780

Fig. 03

Age distribution

Age distribution of the Art Institute of Chicago audience in United States
Age bracket	Share	%
16-19		11%
20-29		15%
30-39		18%
40-49		23%
50+		32%

Fig. 04

Worldwide distribution

35.5%

of the worldwide Art Institute of Chicago audience comes from United States.

Worldwide audience distribution share by country for Art Institute of Chicago
Country	Share
United States	35.5%
Japan	23.0%
Italy	4.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art Institute of Chicago audience in United States is strongest.

Fig. 05

Top regions by affinity

Art Institute of Chicago fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~1M	24.12×
02	Wisconsin	~50K	2.26×
03	Indiana	~50K	1.86×
04	Iowa	~10K	1.10×
05	Washington, District of Columbia	~5K	1.07×
06	Michigan	~40K	1.00×
07	Minnesota	~20K	0.86×
08	Nebraska	~6K	0.78×
09	Missouri	~20K	0.74×
10	Vermont	~2K	0.71×
11	Kentucky	~10K	0.69×
12	Kansas	~8K	0.69×
13	Alaska	~2K	0.67×
14	South Dakota	~2K	0.66×
15	North Dakota	~2K	0.66×
16	Montana	~2K	0.60×
17	New York	~50K	0.58×
18	Arkansas	~7K	0.58×
19	Maine	~3K	0.58×
20	Rhode Island	~3K	0.58×
21	Ohio	~30K	0.57×
22	Massachusetts	~20K	0.57×
23	New Mexico	~4K	0.57×
24	Colorado	~10K	0.56×
25	Delaware	~2K	0.56×
26	Tennessee	~20K	0.55×
27	West Virginia	~4K	0.53×
28	Hawaii	~3K	0.53×
29	New Hampshire	~3K	0.53×
30	Oregon	~8K	0.52×
31	Idaho	~4K	0.50×
32	Washington	~10K	0.49×
33	Oklahoma	~8K	0.49×
34	Mississippi	~6K	0.49×
35	Utah	~6K	0.48×
36	Louisiana	~9K	0.47×
37	Connecticut	~7K	0.46×
38	Virginia	~20K	0.45×
39	Maryland	~10K	0.45×
40	California	~70K	0.43×
41	Georgia	~20K	0.42×
42	Alabama	~8K	0.42×
43	Texas	~50K	0.41×
44	Nevada	~6K	0.41×
45	North Carolina	~20K	0.40×
46	Arizona	~10K	0.39×
47	Pennsylvania	~20K	0.37×
48	South Carolina	~8K	0.37×
49	Florida	~40K	0.36×
50	New Jersey	~10K	0.36×

Affinity by region — Art Institute of Chicago, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art Institute of Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art Institute of Chicago audience
#	Interest	Category	×
01	Saint Louis Art Museum	Arts & Culture	51.15×
02	Getty Center	Arts & Culture	39.21×
03	Detroit Institute of Arts	Travel & Leisure	38.97×
04	The Art Newspaper	News	34.05×
05	Museum of Contemporary Art, Chicago	Arts & Culture	33.76×
06	Frick Collection	Arts & Culture	33.75×
07	Millennium Park	Travel & Leisure	32.83×
08	Tate Britain	Arts & Culture	30.19×
09	Los Angeles County Museum of Art	Arts & Culture	30.17×
10	Quebec City	Travel & Leisure	25.43×
11	Whitney Museum of American Art	Arts & Culture	24.38×
12	Frieze Art Fair	Arts & Culture	23.73×
13	Design Within Reach	Shopping	22.49×
14	Tate	Arts & Culture	20.51×
15	ARTnews	Arts & Culture	15.14×
16	Tate Modern	Arts & Culture	15.04×
17	Saatchi Gallery	Arts & Culture	11.89×
18	DeviantArt	Internet & Social Media	8.67×
19	Metropolitan Museum of Art	Arts & Culture	8.19×
20	HighSchool	Music & Radio	6.12×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art Institute of Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Art Institute of Chicago audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.28×
Quality Awareness	PREMIUM	1.51×
Urban Lifestyle	OPEN	1.49×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Art Institute of Chicago audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.98×
Family Orientation	CONSERVATISM	1.02×
Need for Security	CONSERVATISM	1.02×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Art Institute of Chicago have in United States?

Art Institute of Chicago has an estimated audience of 1,426,780 people in United States, concentrated in Illinois and California.

What is the gender split and age of Art Institute of Chicago fans?

60.8% of Art Institute of Chicago fans are female, 39.2% are male, with an average age of 43.9 years.

Which brands do Art Institute of Chicago fans like most?

Art Institute of Chicago fans show strongest brand affinity for Los Angeles County Museum of Art (30.17×), DeviantArt (8.67×), and Whitney Museum of American Art (24.38×) over the country average.

Where do Art Institute of Chicago fans live in United States?

Art Institute of Chicago fans in United States are most concentrated in Illinois (reach ~1M), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Art Institute of Chicago fans also like?

Beyond Art Institute of Chicago itself, the audience over-indexes on DeviantArt (8.67×), Whitney Museum of American Art (24.38×), Getty Center (39.21×), and Detroit Institute of Arts (38.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in United States

Manhattan (32,995,716)
Brooklyn (21,036,114)
The Bronx (14,112,482)
Midtown Manhattan (13,341,655)
Times Square (12,272,822)

See Art Institute of Chicago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Institute of Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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