Art Institute of Chicago Audience in United States
Art Institute of Chicago has an estimated audience of 1,426,780 people in United States. 60.8% are female, 39.2% are male, average age 43.9. Top regions: Illinois, California, Indiana. Top brand affinities: Los Angeles County Museum of Art, DeviantArt, Whitney Museum of American Art, Getty Center, Detroit Institute of Arts.
The average Art Institute of Chicago fan in United States is 43.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Indiana. Top brand affinities include Los Angeles County Museum of Art, DeviantArt, Whitney Museum of American Art, with strongest over-indexing on Los Angeles County Museum of Art (30.17× the country average). Demographically, the Art Institute of Chicago audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Art Institute of Chicago fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.9 |
| Estimated audience size | 1,426,780 |
Audience persona
The typical Art Institute of Chicago fan in United States is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Los Angeles County Museum of Art.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 1,070,085 | 24.97× |
| California | 65,658 | 0.42× |
| Indiana | 50,034 | 1.92× |
| Wisconsin | 49,641 | 2.31× |
| New York | 49,497 | 0.62× |
| Texas | 48,592 | 0.4× |
| Michigan | 37,354 | 1× |
| Florida | 33,422 | 0.35× |
| Ohio | 23,699 | 0.54× |
| Minnesota | 16,854 | 0.82× |
| Georgia | 16,734 | 0.38× |
| Pennsylvania | 16,298 | 0.34× |
| North Carolina | 16,138 | 0.38× |
| Missouri | 15,712 | 0.68× |
| Massachusetts | 15,244 | 0.54× |
| Tennessee | 14,737 | 0.51× |
| Virginia | 14,625 | 0.42× |
| Washington | 13,193 | 0.46× |
| Colorado | 12,418 | 0.55× |
| Iowa | 12,066 | 1.03× |
| New Jersey | 11,864 | 0.33× |
| Kentucky | 11,365 | 0.64× |
| Maryland | 10,018 | 0.41× |
| Arizona | 9,836 | 0.34× |
| Oregon | 7,881 | 0.48× |
| Kansas | 6,773 | 0.6× |
| Louisiana | 6,559 | 0.36× |
| Oklahoma | 6,241 | 0.39× |
| Alabama | 5,910 | 0.3× |
| South Carolina | 5,792 | 0.27× |
| Connecticut | 5,421 | 0.38× |
| Arkansas | 5,369 | 0.46× |
| Utah | 5,367 | 0.42× |
| Nebraska | 4,914 | 0.69× |
| Washington, District of Columbia | 4,686 | 1.09× |
| Nevada | 3,992 | 0.29× |
| Mississippi | 3,205 | 0.27× |
| New Mexico | 3,178 | 0.44× |
| Maine | 2,217 | 0.43× |
| Hawaii | 2,114 | 0.34× |
| Idaho | 1,886 | 0.26× |
| Rhode Island | 1,752 | 0.39× |
| New Hampshire | 1,682 | 0.3× |
| West Virginia | 1,420 | 0.21× |
| South Dakota | 1,296 | 0.39× |
| Montana | 1,267 | 0.32× |
| Vermont | 1,181 | 0.47× |
| North Dakota | 1,009 | 0.34× |
| Delaware | 911 | 0.23× |
| Alaska | 797 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles County Museum of Art | 30.17× | Arts & Culture |
| DeviantArt | 8.67× | Internet & Social Media |
| Whitney Museum of American Art | 24.38× | Arts & Culture |
| Getty Center | 39.21× | Arts & Culture |
| Detroit Institute of Arts | 38.97× | Travel & Leisure |
| Frieze Art Fair | 23.73× | Arts & Culture |
| Saint Louis Art Museum | 51.15× | Arts & Culture |
| Tate Modern | 15.04× | Arts & Culture |
| Quebec City | 25.43× | Travel & Leisure |
| Tate | 20.51× | Arts & Culture |
| Saatchi Gallery | 11.89× | Arts & Culture |
| Design Within Reach | 22.49× | Shopping |
| The Art Newspaper | 34.05× | News |
| Tate Britain | 30.19× | Arts & Culture |
| Museum of Contemporary Art, Chicago | 33.76× | Arts & Culture |
| Millennium Park | 32.83× | Travel & Leisure |
| Frick Collection | 33.75× | Arts & Culture |
| Metropolitan Museum of Art | 8.19× | Arts & Culture |
| ARTnews | 15.14× | Arts & Culture |
| Georgia O'Keeffe | 13.04× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.58 |
| Urban Lifestyle | OPEN | 2.09 |
| Sustainability | BALANCE | 1.99 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Mindfulness | BALANCE | 1.55 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| Japan | 23.0% |
| Italy | 4.6% |
See Art Institute of Chicago audiences in other countries
- Art Institute of Chicago — Germany
- Art Institute of Chicago — United Kingdom
- Art Institute of Chicago — France
- Art Institute of Chicago — Italy
- Art Institute of Chicago — Spain
- Art Institute of Chicago — Brazil
- Art Institute of Chicago — Japan
- Art Institute of Chicago — South Korea
- Art Institute of Chicago — India
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Art Institute of Chicago have in United States?
Art Institute of Chicago has an estimated audience of 1,426,780 people in United States, concentrated in Illinois and California.
What is the gender split and age of Art Institute of Chicago fans?
60.8% of Art Institute of Chicago fans are female, 39.2% are male, with an average age of 43.9 years.
Which brands do Art Institute of Chicago fans like most?
Art Institute of Chicago fans show strongest brand affinity for Los Angeles County Museum of Art (30.17×), DeviantArt (8.67×), and Whitney Museum of American Art (24.38×) over the country average.
Where do Art Institute of Chicago fans live in United States?
Art Institute of Chicago fans in United States are most concentrated in Illinois (reach 1,070,085), California (reach 65,658), and Indiana (reach 50,034). These three regions account for the largest share of the active audience.
What other brands do Art Institute of Chicago fans also like?
Beyond Art Institute of Chicago itself, the audience over-indexes on DeviantArt (8.67×), Whitney Museum of American Art (24.38×), Getty Center (39.21×), and Detroit Institute of Arts (38.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Art Institute of Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.