Rascasse Audience Intelligence

Millennium Park Audience in United States

A data profile of the people who buy, follow and care about Millennium Park in United States — modelled from more than twelve digital signal sources. Millennium Park has an estimated audience of 350,000 people in United States.

#1among Public park in United States#5091among POI in United States#3679in Travel & Leisure

The average Millennium Park fan in United States is 40.4 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Michigan, Missouri.

Top brand affinities include Shedd Aquarium, Taylor Lautner, Art Institute of Chicago, with strongest over-indexing on Shedd Aquarium (80.36× the country average).

Demographically, the Millennium Park audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Millennium Park fan in United States is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Shedd Aquarium.

Category: Travel & Leisure · Type: POI · Subtype: Public park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Millennium Park profile in United States.

Audience size
350K
in United States
Gender
64.4%♀
35.6% male
Age
40.4
average years
Country rank
#44619
POI in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Millennium Park fans

64.4% are female, 35.6% are male, average age 40.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Millennium Park audience in United States
MetricValue
Female64.4%
Male35.6%
Average age40.4
Estimated audience size350,000
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Millennium Park audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

52.8%

of the worldwide Millennium Park audience comes from United States.

Worldwide audience distribution share by country for Millennium Park
CountryShare
United States52.8%
Ireland9.0%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Millennium Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Millennium Park fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K27.41×
02Michigan~40K4.14×
03Missouri~10K1.98×
04Indiana~10K1.63×
05Massachusetts~10K1.62×
06Wisconsin~6K1.23×
07Louisiana~5K1.11×
08Kentucky~4K1.02×
09Iowa~2K0.73×
10Alaska<1K0.65×
11Vermont<1K0.62×
12Minnesota~3K0.60×
13North Dakota<1K0.58×
14Montana<1K0.55×
15South Dakota<1K0.55×
16Nebraska<1K0.52×
17Delaware<1K0.50×
18Kansas~1K0.49×
19West Virginia<1K0.48×
20Maine<1K0.48×
21Rhode Island<1K0.48×
22Washington, District of Columbia<1K0.48×
23Ohio~5K0.45×
24Idaho<1K0.45×
25Hawaii<1K0.45×
26New Hampshire<1K0.45×
27New Mexico<1K0.42×
28Arkansas~1K0.41×
29Pennsylvania~5K0.40×
30Mississippi~1K0.40×
31Florida~8K0.34×
32New Jersey~3K0.34×
33Utah~1K0.34×
34Tennessee~2K0.33×
35Oregon~1K0.33×
36Oklahoma~1K0.33×
37Connecticut~1K0.33×
38Washington~2K0.32×
39Colorado~2K0.32×
40Nevada~1K0.32×
41Texas~9K0.31×
42Maryland~2K0.31×
43New York~6K0.30×
44Virginia~3K0.30×
45Alabama~1K0.30×
46Georgia~3K0.29×
47South Carolina~2K0.29×
48California~10K0.26×
49North Carolina~3K0.26×
50Arizona~2K0.25×
Fig. 06

Affinity by region

Affinity by region — Millennium Park, United States
0.25×1.00×27.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Millennium Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Millennium Park audience
#·InterestCategoryAffinity×
01Shedd AquariumTravel & Leisure80.36×
02Soldier FieldSports36.27×
03Art Institute of ChicagoTravel & Leisure32.83×
04Taylor LautnerMovies & TV27.57×
05Christoph WaltzMovies & TV20.00×
06Wrigley FieldSports17.93×
07Debbie HarryMusic & Radio16.97×
08Frank Lloyd WrightHome & Garden16.48×
09Gerard ButlerMovies & TV13.04×
10Georgia O'KeeffeArts & Culture12.16×
11Colgate UniversityBusiness & Career11.77×
12Chicago BlackhawksSports11.45×
13Shemar MooreMovies & TV10.39×
14Chicago White SoxSports9.48×
15Chicago Fire (TV series)Movies & TV7.82×
16Jewel-OscoShopping7.66×
17Chicago CubsSports4.98×
18Chicago BearsSports3.26×
19Nordstrom rackFashion & Accessoires2.28×
20Trader Joe'sShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Millennium Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Millennium Park audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.04×
Urban LifestyleOPEN1.74×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Millennium Park audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Millennium Park have in United States?

Millennium Park has an estimated audience of 350,000 people in United States, concentrated in Illinois and Michigan.

02

What is the gender split and age of Millennium Park fans?

64.4% of Millennium Park fans are female, 35.6% are male, with an average age of 40.4 years.

03

Which brands do Millennium Park fans like most?

Millennium Park fans show strongest brand affinity for Shedd Aquarium (80.36×), Taylor Lautner (27.57×), and Art Institute of Chicago (32.83×) over the country average.

04

Where do Millennium Park fans live in United States?

Millennium Park fans in United States are most concentrated in Illinois (reach ~300K), Michigan (reach ~40K), and Missouri (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Millennium Park fans also like?

Beyond Millennium Park itself, the audience over-indexes on Taylor Lautner (27.57×), Art Institute of Chicago (32.83×), Christoph Waltz (20×), and Gerard Butler (13.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Millennium Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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