Millennium Park Audience in United States

Millennium Park logo

Millennium Park has an estimated audience of 350,000 people in United States. 64.4% are female, 35.6% are male, average age 40.4. Top regions: Illinois, Michigan, Missouri. Top brand affinities: Kamen Rider Kuuga, Steampunk, Tuscany, Home construction, Home equity.

The average Millennium Park fan in United States is 40.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Michigan, Missouri. Top brand affinities include Kamen Rider Kuuga, Steampunk, Tuscany, with strongest over-indexing on Kamen Rider Kuuga (66.69× the country average). Demographically, the Millennium Park audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Public park

Demographics of Millennium Park fans

Demographic split for Millennium Park audience in United States
MetricValue
Female64.4%
Male35.6%
Average age40.4
Estimated audience size350,000

Audience persona

The typical Millennium Park fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Kamen Rider Kuuga.

Top regions in United States

Top regions ranked by reach for Millennium Park in United States
RegionReachAffinity
Illinois262,50023.59×
Michigan38,1294.17×
Missouri12,8482.28×
California12,4110.32×
Indiana11,9981.88×
Texas11,4180.38×
Florida9,7490.41×
Massachusetts8,3771.21×
Wisconsin8,1311.54×
New York7,1800.37×
Ohio5,8000.54×
Louisiana4,8041.06×
Pennsylvania4,6960.4×
Kentucky3,6800.84×
Georgia3,5990.33×
Minnesota3,5400.71×
New Jersey3,1680.36×
North Carolina3,0880.29×
Virginia2,9240.34×
Washington2,6180.37×
Tennessee2,5660.37×
Iowa2,5370.88×
Colorado1,9600.36×
Maryland1,9380.32×
Arizona1,6630.23×
Kansas1,4920.54×
South Carolina1,3420.25×
Oregon1,3380.33×
Arkansas1,0740.37×
Alabama1,0690.22×
Oklahoma1,0220.26×
Connecticut1,0210.29×
Nebraska9580.55×
Nevada8450.25×
Utah8330.27×
Mississippi7100.25×
Washington, District of Columbia5020.48×
New Mexico4910.28×
Hawaii3680.24×
New Hampshire3520.26×
West Virginia3220.2×
Rhode Island3110.28×
Idaho3020.17×
North Dakota3000.42×
Maine2770.22×
South Dakota2720.34×
Delaware2290.24×
Montana1880.19×
Alaska1370.18×
Vermont1360.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Millennium Park audience
BrandAffinityCategory
Kamen Rider Kuuga66.69×Movies & TV
Steampunk10.12×Fashion & Accessoires
Tuscany11.67×Travel & Leisure
Home construction1.77×Home & Garden
Home equity2.21×Home & Garden
Nationality2.36×Politics & Society
Historic site4.17×Arts & Culture
Israel1.94×Travel & Leisure
Kendra Scott2.18×Fashion & Accessoires
Elsword11.63×Games
Cam Ward2.69×Sports
Julio Cesar Chavez Jr.4.93×Sports
Vocal harmony2.88×Music & Radio
Kielbasa10.38×Food & Beverages
Corona (band)3.36×Music & Radio
Nebraska Cornhuskers football2.06×Sports
Girolando cattle15.13×Pets & Animals
Nipsey Hussle3.29×Music & Radio
Nurse education1.8×Kids & Family
Building envelope5.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Millennium Park audience
TraitClusterScore
Luxury OrientationPREMIUM3.78
Risk AppetiteTHRILL1.92
Community OrientationOPEN1.88
TravellingTHRILL1.69
IndulgenceJOY1.65
Urban LifestyleOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Millennium Park
CountryShare
United States54.7%
Ireland9.1%
Poland3.7%

See Millennium Park audiences in other countries

More Public park audiences in United States

Frequently asked questions

How many fans does Millennium Park have in United States?

Millennium Park has an estimated audience of 350,000 people in United States, concentrated in Illinois and Michigan.

What is the gender split and age of Millennium Park fans?

64.4% of Millennium Park fans are female, 35.6% are male, with an average age of 40.4 years.

Which brands do Millennium Park fans like most?

Millennium Park fans show strongest brand affinity for Kamen Rider Kuuga (66.69×), Steampunk (10.12×), and Tuscany (11.67×) over the country average.

Where do Millennium Park fans live in United States?

Millennium Park fans in United States are most concentrated in Illinois (reach 262,500), Michigan (reach 38,129), and Missouri (reach 12,848). These three regions account for the largest share of the active audience.

What other brands do Millennium Park fans also like?

Beyond Millennium Park itself, the audience over-indexes on Steampunk (10.12×), Tuscany (11.67×), Home construction (1.77×), and Home equity (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Millennium Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.