Rascasse Audience Intelligence

Shedd Aquarium Audience in United States

A data profile of the people who buy, follow and care about Shedd Aquarium in United States — modelled from more than twelve digital signal sources. Shedd Aquarium has an estimated audience of 567,191 people in United States.

#75among POI in United States#3468among POI in United States#2688in Travel & Leisure

The average Shedd Aquarium fan in United States is 41.9 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Indiana.

Top brand affinities include Blue Devils Drum and Bugle Corps, Cover art, Science Museum, London, with strongest over-indexing on Blue Devils Drum and Bugle Corps (556.1× the country average).

Demographically, the Shedd Aquarium audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shedd Aquarium fan in United States is more female, around 41.9 years old, with strong Individualism tendencies and a notable affinity for Blue Devils Drum and Bugle Corps.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shedd Aquarium profile in United States.

Audience size
567K
in United States
Gender
67.4%♀
32.6% male
Age
41.9
average years
Country rank
#34001
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shedd Aquarium fans

67.4% are female, 32.6% are male, average age 41.9.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Shedd Aquarium audience in United States
MetricValue
Female67.4%
Male32.6%
Average age41.9
Estimated audience size567,191
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Shedd Aquarium audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Shedd Aquarium audience comes from United States.

Worldwide audience distribution share by country for Shedd Aquarium
CountryShare
United States76.3%
Japan3.0%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shedd Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Shedd Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K25.20×
02Wisconsin~50K5.54×
03Indiana~40K4.29×
04Michigan~40K2.58×
05Iowa~9K1.97×
06Missouri~8K0.89×
07Minnesota~7K0.83×
08Ohio~10K0.58×
09Kansas~3K0.57×
10Kentucky~4K0.56×
11Nebraska~2K0.55×
12North Dakota<1K0.52×
13Vermont<1K0.51×
14South Dakota<1K0.50×
15Alaska<1K0.50×
16Delaware<1K0.43×
17Montana<1K0.43×
18Rhode Island<1K0.41×
19Arkansas~2K0.40×
20Washington, District of Columbia<1K0.39×
21West Virginia<1K0.38×
22Maine<1K0.38×
23New Hampshire<1K0.37×
24Tennessee~4K0.36×
25Hawaii<1K0.36×
26Idaho<1K0.35×
27New Mexico<1K0.34×
28Mississippi~2K0.33×
29Colorado~3K0.32×
30Oklahoma~2K0.32×
31Utah~1K0.28×
32Louisiana~2K0.27×
33Oregon~2K0.26×
34Nevada~1K0.26×
35New York~8K0.25×
36Virginia~3K0.25×
37Maryland~2K0.25×
38Alabama~2K0.25×
39Connecticut~1K0.25×
40Arizona~3K0.24×
41Massachusetts~3K0.24×
42South Carolina~2K0.24×
43Texas~10K0.23×
44North Carolina~4K0.23×
45Washington~3K0.23×
46Florida~8K0.21×
47Georgia~4K0.21×
48Pennsylvania~4K0.20×
49New Jersey~3K0.19×
50California~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Shedd Aquarium, United States
0.17×1.00×25.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shedd Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shedd Aquarium audience
#·InterestCategoryAffinity×
01Blue Devils Drum and Bugle CorpsVideo / Board Game556.10×
02Cover artArts & Culture190.48×
03Sea Life London AquariumTravel & Leisure131.84×
04Adler PlanetariumArts & Culture117.06×
05ArtScience MuseumArts & Culture105.63×
06New England AquariumTravel & Leisure96.39×
07Chabot Space and Science CenterTravel & Leisure89.84×
08Field Museum of Natural HistoryArts & Culture89.38×
09Museum of Science and Industry (Chicago)Arts & Culture86.08×
10Millennium ParkTravel & Leisure80.36×
11Chicago History MuseumArts & Culture79.38×
12San Diego Natural History MuseumArts & Culture72.55×
13Science Museum, LondonArts & Culture71.00×
14Aquarium of the PacificTravel & Leisure66.96×
15Lincoln Park ZooTravel & Leisure57.35×
16Natural History Museum, LondonArts & Culture51.13×
17Coral reef fishTopic49.88×
18National Zoological Park (United States)Travel & Leisure43.30×
19Stephen HawkingBusiness & Career17.83×
20Navy PierTravel & Leisure16.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shedd Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shedd Aquarium audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.59×
SpiritualityBALANCE1.43×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shedd Aquarium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
DIY MentalityTHRILL1.03×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shedd Aquarium have in United States?

Shedd Aquarium has an estimated audience of 567,191 people in United States, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Shedd Aquarium fans?

67.4% of Shedd Aquarium fans are female, 32.6% are male, with an average age of 41.9 years.

03

Which brands do Shedd Aquarium fans like most?

Shedd Aquarium fans show strongest brand affinity for Blue Devils Drum and Bugle Corps (556.1×), Cover art (190.48×), and Science Museum, London (71×) over the country average.

04

Where do Shedd Aquarium fans live in United States?

Shedd Aquarium fans in United States are most concentrated in Illinois (reach ~400K), Wisconsin (reach ~50K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shedd Aquarium fans also like?

Beyond Shedd Aquarium itself, the audience over-indexes on Cover art (190.48×), Science Museum, London (71×), Sea Life London Aquarium (131.84×), and Field Museum of Natural History (89.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shedd Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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