Shedd Aquarium Audience in United States

Shedd Aquarium logo

Shedd Aquarium has an estimated audience of 567,191 people in United States. 67.4% are female, 32.6% are male, average age 41.9. Top regions: Illinois, Wisconsin, Indiana. Top brand affinities: Blue Devils Drum and Bugle Corps, Cover art, Science Museum, London, Sea Life London Aquarium, Field Museum of Natural History.

The average Shedd Aquarium fan in United States is 41.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, Indiana. Top brand affinities include Blue Devils Drum and Bugle Corps, Cover art, Science Museum, London, with strongest over-indexing on Blue Devils Drum and Bugle Corps (556.1× the country average). Demographically, the Shedd Aquarium audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Shedd Aquarium fans

Demographic split for Shedd Aquarium audience in United States
MetricValue
Female67.4%
Male32.6%
Average age41.9
Estimated audience size567,191

Audience persona

The typical Shedd Aquarium fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Blue Devils Drum and Bugle Corps.

Top regions in United States

Top regions ranked by reach for Shedd Aquarium in United States
RegionReachAffinity
Illinois404,71521.42×
Wisconsin52,7906.19×
Indiana49,3704.76×
Michigan43,4092.93×
Texas11,9190.24×
California11,5390.18×
Ohio11,4170.65×
Iowa10,6162.27×
Missouri9,7271.06×
New York9,5740.3×
Florida8,7240.23×
Minnesota7,2450.89×
Tennessee4,2560.37×
Kentucky4,2350.6×
North Carolina4,1170.24×
Pennsylvania3,7690.2×
Georgia3,6410.21×
Virginia3,4360.25×
Colorado3,0140.34×
Kansas2,6230.59×
Arizona2,5650.22×
Massachusetts2,5450.23×
Washington2,5220.22×
Maryland2,4870.26×
New Jersey2,4510.17×
Oklahoma1,8680.3×
Arkansas1,6680.36×
South Carolina1,6650.2×
Alabama1,5030.19×
Louisiana1,5020.21×
Nebraska1,4190.5×
Oregon1,3470.21×
Utah1,1500.23×
Nevada1,0400.19×
Connecticut1,0010.18×
Mississippi9600.21×
New Mexico5930.21×
Washington, District of Columbia5690.33×
Hawaii5230.21×
New Hampshire4960.22×
Idaho4890.17×
South Dakota4740.36×
West Virginia4630.18×
North Dakota4080.35×
Maine3430.17×
Montana3120.2×
Rhode Island2870.16×
Alaska2530.21×
Delaware2480.16×
Vermont1640.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shedd Aquarium audience
BrandAffinityCategory
Blue Devils Drum and Bugle Corps556.1×
Cover art190.48×Arts & Culture
Science Museum, London71×Arts & Culture
Sea Life London Aquarium131.84×Travel & Leisure
Field Museum of Natural History89.38×Arts & Culture
Adler Planetarium117.06×Arts & Culture
Museum of Science and Industry (Chicago)86.08×Arts & Culture
Chicago History Museum79.38×Arts & Culture
New England Aquarium96.39×Travel & Leisure
Millennium Park80.36×Travel & Leisure
Stephen Hawking17.83×Business & Career
Coral reef fish49.88×
ArtScience Museum105.63×Arts & Culture
San Diego Natural History Museum72.55×Arts & Culture
Navy Pier16.68×Travel & Leisure
Chabot Space and Science Center89.84×Travel & Leisure
Natural History Museum, London51.13×Arts & Culture
National Zoological Park (United States)43.3×Travel & Leisure
Aquarium of the Pacific66.96×Travel & Leisure
Lincoln Park Zoo57.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shedd Aquarium audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Community OrientationOPEN1.68
ExtroversionTHRILL1.47
Family OrientationCONSERVATISM1.36
IndulgenceJOY1.3
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Shedd Aquarium
CountryShare
United States76.6%
Japan3.0%
Brazil2.7%

See Shedd Aquarium audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Shedd Aquarium have in United States?

Shedd Aquarium has an estimated audience of 567,191 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Shedd Aquarium fans?

67.4% of Shedd Aquarium fans are female, 32.6% are male, with an average age of 41.9 years.

Which brands do Shedd Aquarium fans like most?

Shedd Aquarium fans show strongest brand affinity for Blue Devils Drum and Bugle Corps (556.1×), Cover art (190.48×), and Science Museum, London (71×) over the country average.

Where do Shedd Aquarium fans live in United States?

Shedd Aquarium fans in United States are most concentrated in Illinois (reach 404,715), Wisconsin (reach 52,790), and Indiana (reach 49,370). These three regions account for the largest share of the active audience.

What other brands do Shedd Aquarium fans also like?

Beyond Shedd Aquarium itself, the audience over-indexes on Cover art (190.48×), Science Museum, London (71×), Sea Life London Aquarium (131.84×), and Field Museum of Natural History (89.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shedd Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.