National Zoological Park (United States) Audience in United States

National Zoological Park (United States) logo

National Zoological Park (United States) has an estimated audience of 708,325 people in United States. 68.8% are female, 31.2% are male, average age 43.4. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Hibachi, Nebraska Cornhuskers football, Kevin Harrington (entrepreneur), Kamen Rider Kuuga, Alaska.

The average National Zoological Park (United States) fan in United States is 43.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Hibachi, Nebraska Cornhuskers football, Kevin Harrington (entrepreneur), with strongest over-indexing on Hibachi (25.94× the country average). Demographically, the National Zoological Park (United States) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of National Zoological Park (United States) fans

Demographic split for National Zoological Park (United States) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.4
Estimated audience size708,325

Audience persona

The typical National Zoological Park (United States) fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for National Zoological Park (United States) in United States
RegionReachAffinity
Virginia27,2421.58×
Maryland20,3291.67×
Washington, District of Columbia18,7608.81×
California12,5780.16×
New York11,9630.3×
New Jersey9,1460.51×
Texas8,6150.14×
Mississippi7,4651.28×
Florida7,2960.15×
Pennsylvania6,6750.28×
Louisiana6,6380.73×
Arkansas6,6321.14×
Oklahoma6,4860.82×
Kentucky6,3830.72×
Alabama6,1790.62×
West Virginia6,1631.87×
Tennessee5,8860.41×
South Carolina5,8440.55×
Massachusetts5,7720.41×
Indiana5,6940.44×
Kansas5,6931.02×
Idaho5,6911.6×
Missouri5,5150.48×
Hawaii5,4371.79×
Iowa5,4040.93×
North Carolina5,2950.25×
Ohio5,2730.24×
Georgia5,2520.24×
Michigan5,2490.28×
Wisconsin5,2210.49×
New Hampshire5,0781.82×
Arizona5,0280.35×
Nebraska4,9731.4×
Connecticut4,9650.7×
Nevada4,9310.72×
Rhode Island4,9042.17×
Maine4,9011.93×
Oregon4,8680.6×
Utah4,8390.76×
Illinois4,6960.2×
Minnesota4,6650.46×
Washington4,5070.32×
Colorado4,4950.4×
Delaware4,3912.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Zoological Park (United States) audience
BrandAffinityCategory
Hibachi25.94×Food & Beverages
Nebraska Cornhuskers football8.68×Sports
Kevin Harrington (entrepreneur)64×Business & Career
Kamen Rider Kuuga34.32×Movies & TV
Alaska1.52×Travel & Leisure
Voter registration3.85×Politics & Society
Natural rubber1.65×Cars & Mobility
Home staging4.17×Home & Garden
Google Home4.52×Technology & Electronics
Jingoism1.51×Politics & Society
3D printing1.75×Technology & Electronics
Jonathan Davis6.6×Music & Radio
Wok4.43×Food & Beverages
Goop3.6×Internet & Social Media
Steampunk2.8×Fashion & Accessoires
headspace5.19×Health
Urban horticulture1.92×Home & Garden
Vocal harmony2.33×Music & Radio
Grinch1.99×Movies & TV
Governor of Michigan3.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Zoological Park (United States) audience
TraitClusterScore
Community OrientationOPEN1.51
TravellingTHRILL1.45
PatriotismCONSERVATISM1.4
SustainabilityBALANCE1.37
Early Adopter MentalityPOWER1.35
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for National Zoological Park (United States)
CountryShare
United States70.2%
United Kingdom5.3%
Canada3.4%

See National Zoological Park (United States) audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does National Zoological Park (United States) have in United States?

National Zoological Park (United States) has an estimated audience of 708,325 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of National Zoological Park (United States) fans?

68.8% of National Zoological Park (United States) fans are female, 31.2% are male, with an average age of 43.4 years.

Which brands do National Zoological Park (United States) fans like most?

National Zoological Park (United States) fans show strongest brand affinity for Hibachi (25.94×), Nebraska Cornhuskers football (8.68×), and Kevin Harrington (entrepreneur) (64×) over the country average.

Where do National Zoological Park (United States) fans live in United States?

National Zoological Park (United States) fans in United States are most concentrated in Virginia (reach 27,242), Maryland (reach 20,329), and Washington, District of Columbia (reach 18,760). These three regions account for the largest share of the active audience.

What other brands do National Zoological Park (United States) fans also like?

Beyond National Zoological Park (United States) itself, the audience over-indexes on Nebraska Cornhuskers football (8.68×), Kevin Harrington (entrepreneur) (64×), Kamen Rider Kuuga (34.32×), and Alaska (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Zoological Park (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.