National Zoological Park (United States) Audience in United States
National Zoological Park (United States) has an estimated audience of 708,325 people in United States. 68.8% are female, 31.2% are male, average age 43.4. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Stephen Hawking, Steve Irwin, Aquarium of the Pacific, Capital One, Gorilla.
The average National Zoological Park (United States) fan in United States is 43.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Stephen Hawking, Steve Irwin, Aquarium of the Pacific, with strongest over-indexing on Stephen Hawking (71.27× the country average). Demographically, the National Zoological Park (United States) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of National Zoological Park (United States) fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 43.4 |
| Estimated audience size | 708,325 |
Audience persona
The typical National Zoological Park (United States) fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Stephen Hawking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 27,242 | 1.58× |
| Maryland | 20,329 | 1.67× |
| Washington, District of Columbia | 18,760 | 8.81× |
| California | 12,578 | 0.16× |
| New York | 11,963 | 0.3× |
| New Jersey | 9,146 | 0.51× |
| Texas | 8,615 | 0.14× |
| Mississippi | 7,465 | 1.28× |
| Florida | 7,296 | 0.15× |
| Pennsylvania | 6,675 | 0.28× |
| Louisiana | 6,638 | 0.73× |
| Arkansas | 6,632 | 1.14× |
| Oklahoma | 6,486 | 0.82× |
| Kentucky | 6,383 | 0.72× |
| Alabama | 6,179 | 0.62× |
| West Virginia | 6,163 | 1.87× |
| Tennessee | 5,886 | 0.41× |
| South Carolina | 5,844 | 0.55× |
| Massachusetts | 5,772 | 0.41× |
| Indiana | 5,694 | 0.44× |
| Kansas | 5,693 | 1.02× |
| Idaho | 5,691 | 1.6× |
| Missouri | 5,515 | 0.48× |
| Hawaii | 5,437 | 1.79× |
| Iowa | 5,404 | 0.93× |
| North Carolina | 5,295 | 0.25× |
| Ohio | 5,273 | 0.24× |
| Georgia | 5,252 | 0.24× |
| Michigan | 5,249 | 0.28× |
| Wisconsin | 5,221 | 0.49× |
| New Hampshire | 5,078 | 1.82× |
| Arizona | 5,028 | 0.35× |
| Nebraska | 4,973 | 1.4× |
| Connecticut | 4,965 | 0.7× |
| Nevada | 4,931 | 0.72× |
| Rhode Island | 4,904 | 2.17× |
| Maine | 4,901 | 1.93× |
| Oregon | 4,868 | 0.6× |
| Utah | 4,839 | 0.76× |
| Illinois | 4,696 | 0.2× |
| Minnesota | 4,665 | 0.46× |
| Washington | 4,507 | 0.32× |
| Colorado | 4,495 | 0.4× |
| Delaware | 4,391 | 2.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stephen Hawking | 71.27× | Business & Career |
| Steve Irwin | 33.77× | Movies & TV |
| Aquarium of the Pacific | 64× | Travel & Leisure |
| Capital One | 4.23× | Business & Career |
| Gorilla | 19.21× | Pets & Animals |
| Diane Keaton | 5.37× | Movies & TV |
| Rick Steves | 24.18× | Travel & Leisure |
| Shedd Aquarium | 34.32× | Travel & Leisure |
| Dollywood | 17.34× | Travel & Leisure |
| Beetlejuice | 3.6× | Movies & TV |
| Planet Fitness | 2.93× | Sports |
| Google Maps | 2.85× | Internet & Social Media |
| Indeed.com | 2.94× | Business & Career |
| Diaper bag | 4.53× | Kids & Family |
| Matthew McConaughey | 6.03× | Movies & TV |
| DeviantArt | 4.54× | Internet & Social Media |
| AccuWeather | 4.1× | Home & Garden |
| Khan Academy | 5.26× | Business & Career |
| Google News | 3.67× | News |
| National Geographic (magazine) | 7.44× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.51 |
| Travelling | THRILL | 1.45 |
| Patriotism | CONSERVATISM | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Early Adopter Mentality | POWER | 1.35 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| United Kingdom | 5.3% |
| Canada | 3.4% |
See National Zoological Park (United States) audiences in other countries
- National Zoological Park (United States) — Germany
- National Zoological Park (United States) — United Kingdom
- National Zoological Park (United States) — France
- National Zoological Park (United States) — Italy
- National Zoological Park (United States) — Spain
- National Zoological Park (United States) — Brazil
- National Zoological Park (United States) — Japan
- National Zoological Park (United States) — South Korea
- National Zoological Park (United States) — India
More Zoo audiences in United States
- Georgia Aquarium (5,011,406)
- Cincinnati Zoo and Botanical Garden (2,595,627)
- London Zoo (2,541,744)
- Houston Zoo (2,305,005)
- San Diego Zoo (1,918,021)
Frequently asked questions
How many fans does National Zoological Park (United States) have in United States?
National Zoological Park (United States) has an estimated audience of 708,325 people in United States, concentrated in Virginia and Maryland.
What is the gender split and age of National Zoological Park (United States) fans?
68.8% of National Zoological Park (United States) fans are female, 31.2% are male, with an average age of 43.4 years.
Which brands do National Zoological Park (United States) fans like most?
National Zoological Park (United States) fans show strongest brand affinity for Stephen Hawking (71.27×), Steve Irwin (33.77×), and Aquarium of the Pacific (64×) over the country average.
Where do National Zoological Park (United States) fans live in United States?
National Zoological Park (United States) fans in United States are most concentrated in Virginia (reach 27,242), Maryland (reach 20,329), and Washington, District of Columbia (reach 18,760). These three regions account for the largest share of the active audience.
What other brands do National Zoological Park (United States) fans also like?
Beyond National Zoological Park (United States) itself, the audience over-indexes on Steve Irwin (33.77×), Aquarium of the Pacific (64×), Capital One (4.23×), and Gorilla (19.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Zoological Park (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.