Rascasse Audience Intelligence

National Zoological Park (United States) Audience in United States

A data profile of the people who buy, follow and care about National Zoological Park (United States) in United States — modelled from more than twelve digital signal sources. National Zoological Park (United States) has an estimated audience of 708,325 people in United States.

#9among Zoo in United States#2860among POI in United States#2286in Travel & Leisure

The average National Zoological Park (United States) fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen Hawking, Steve Irwin, Aquarium of the Pacific, with strongest over-indexing on Stephen Hawking (32.25× the country average).

Demographically, the National Zoological Park (United States) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Zoological Park (United States) fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Zoological Park (United States) profile in United States.

Audience size
708K
in United States
Gender
68.8%♀
31.2% male
Age
43.4
average years
Country rank
#29699
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Zoological Park (United States) fans

68.8% are female, 31.2% are male, average age 43.4.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for National Zoological Park (United States) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.4
Estimated audience size708,325
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the National Zoological Park (United States) audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

70.2%

of the worldwide National Zoological Park (United States) audience comes from United States.

Worldwide audience distribution share by country for National Zoological Park (United States)
CountryShare
United States70.2%
United Kingdom5.3%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Zoological Park (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

National Zoological Park (United States) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K9.39×
02Maryland~20K1.42×
03Virginia~20K1.27×
04Delaware~2K1.23×
05West Virginia~4K1.12×
06Rhode Island~3K1.12×
07New Hampshire~3K1.10×
08Maine~3K1.09×
09Hawaii~3K1.07×
10Alaska~2K1.07×
11Idaho~4K1.05×
12Nebraska~4K1.05×
13Mississippi~6K1.01×
14South Dakota~2K1.01×
15Montana~2K1.00×
16North Dakota~1K1.00×
17Vermont~1K1.00×
18Arkansas~6K0.99×
19Kansas~6K0.99×
20New Mexico~3K0.98×
21Iowa~6K0.97×
22Oklahoma~8K0.95×
23Utah~6K0.95×
24Louisiana~9K0.94×
25Kentucky~8K0.94×
26Connecticut~7K0.94×
27Nevada~6K0.94×
28Alabama~9K0.93×
29Oregon~7K0.92×
30South Carolina~10K0.91×
31Missouri~10K0.90×
32Wisconsin~10K0.90×
33Tennessee~10K0.89×
34Indiana~10K0.89×
35Minnesota~9K0.89×
36Colorado~10K0.88×
37Arizona~10K0.87×
38Washington~10K0.87×
39Michigan~20K0.86×
40Massachusetts~10K0.86×
41Georgia~20K0.85×
42Ohio~20K0.85×
43Illinois~20K0.84×
44North Carolina~20K0.84×
45New Jersey~20K0.84×
46Pennsylvania~20K0.82×
47Florida~40K0.79×
48Texas~50K0.75×
49New York~30K0.74×
50California~50K0.68×
Fig. 06

Affinity by region

Affinity by region — National Zoological Park (United States), United States
0.68×1.00×9.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Zoological Park (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Zoological Park (United States) audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure83.61×
02Shedd AquariumTravel & Leisure43.30×
03Stephen HawkingBusiness & Career32.25×
04Steve IrwinMovies & TV30.02×
05Soldier FieldSports26.84×
06GorillaPets & Animals17.71×
07DollywoodTravel & Leisure16.41×
08American Museum of Natural HistoryArts & Culture16.14×
09National Geographic (magazine)Travel & Leisure5.84×
10Cold Stone CreameryFood & Beverages5.38×
11Yosemite National ParkTravel & Leisure5.29×
12Sustainable energyHome & Garden4.45×
13Renewable energyBusiness & Career3.95×
14ZooKids & Family3.28×
15FedExBusiness & Career2.92×
16Trader Joe'sShopping1.95×
17Mortgage loansBusiness & Career1.92×
18SubwayFood & Beverages1.91×
19AirbnbTravel & Leisure1.90×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Zoological Park (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Zoological Park (United States) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
SustainabilityBALANCE1.70×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Zoological Park (United States) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.85×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Zoological Park (United States) have in United States?

National Zoological Park (United States) has an estimated audience of 708,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Zoological Park (United States) fans?

68.8% of National Zoological Park (United States) fans are female, 31.2% are male, with an average age of 43.4 years.

03

Which brands do National Zoological Park (United States) fans like most?

National Zoological Park (United States) fans show strongest brand affinity for Stephen Hawking (32.25×), Steve Irwin (30.02×), and Aquarium of the Pacific (83.61×) over the country average.

04

Where do National Zoological Park (United States) fans live in United States?

National Zoological Park (United States) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do National Zoological Park (United States) fans also like?

Beyond National Zoological Park (United States) itself, the audience over-indexes on Steve Irwin (30.02×), Aquarium of the Pacific (83.61×), Shedd Aquarium (43.3×), and Gorilla (17.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Zoological Park (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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