Rascasse Audience Intelligence

Gorilla Audience in United States

A data profile of the people who buy, follow and care about Gorilla in United States — modelled from more than twelve digital signal sources. Gorilla has an estimated audience of 2,515,055 people in United States.

#5608among Topic in United States#233in Pets & Animals

The average Gorilla fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Twins (group), Jane Goodall, Orangutan, with strongest over-indexing on Twins (group) (64.74× the country average).

Demographically, the Gorilla audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gorilla fan in United States is more male, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Twins (group).

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gorilla profile in United States.

Audience size
2.5M
in United States
Gender
42.0%♀
58.0% male
Age
41.2
average years
Country rank
#11867
Topic in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gorilla fans

42.0% are female, 58.0% are male, average age 41.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Gorilla audience in United States
MetricValue
Female42.0%
Male58.0%
Average age41.2
Estimated audience size2,515,055
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Gorilla audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Gorilla audience comes from United States.

Worldwide audience distribution share by country for Gorilla
CountryShare
United States24.0%
Germany8.7%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gorilla audience in United States is strongest.

Fig. 05

Top regions by affinity

Gorilla fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K2.36×
02Louisiana~60K1.84×
03Georgia~100K1.83×
04Tennessee~80K1.61×
05Arkansas~30K1.56×
06South Carolina~60K1.55×
07Maryland~60K1.40×
08North Carolina~100K1.39×
09Alabama~50K1.33×
10Texas~300K1.27×
11Missouri~50K1.20×
12Virginia~70K1.19×
13Ohio~90K1.17×
14Washington, District of Columbia~9K1.17×
15Kentucky~40K1.15×
16Indiana~50K1.14×
17Illinois~90K1.10×
18Michigan~70K1.10×
19Florida~200K1.08×
20Oklahoma~30K1.07×
21Pennsylvania~90K1.01×
22Delaware~7K1.00×
23Nevada~20K0.96×
24Kansas~20K0.93×
25New York~100K0.90×
26New Jersey~60K0.88×
27California~200K0.87×
28Nebraska~10K0.87×
29West Virginia~10K0.87×
30Connecticut~20K0.86×
31Wisconsin~30K0.85×
32Minnesota~30K0.80×
33New Mexico~10K0.80×
34Hawaii~9K0.80×
35Washington~40K0.78×
36Massachusetts~40K0.78×
37Iowa~20K0.78×
38Rhode Island~6K0.76×
39Colorado~30K0.73×
40Arizona~40K0.72×
41Utah~20K0.70×
42Oregon~20K0.69×
43North Dakota~4K0.69×
44Alaska~4K0.68×
45South Dakota~4K0.67×
46Idaho~8K0.61×
47New Hampshire~6K0.59×
48Maine~5K0.59×
49Montana~4K0.59×
50Vermont~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Gorilla, United States
0.55×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gorilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gorilla audience
#·InterestCategoryAffinity×
01Dash Rip RockMusic & Radio184.70×
02The SharksMusic & Radio182.55×
03AbalonePets & Animals89.47×
04OrangutanPets & Animals84.50×
05Sporting Life (British newspaper)Sports80.64×
06Twins (group)Music & Radio64.74×
07Melbourne ZooTravel & Leisure62.01×
08ChimpanzeePets & Animals61.49×
09Tales from Earthsea (film)Movies & TV54.27×
10Ronan KeatingMusic & Radio46.44×
11Jane GoodallPets & Animals36.68×
12Denver ZooTravel & Leisure32.20×
13Zoo AtlantaTravel & Leisure28.30×
14SlothPets & Animals27.51×
15TortoisePets & Animals15.13×
16CricbuzzSports13.69×
17MonkeyPets & Animals9.80×
18Medical signHealth6.40×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gorilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gorilla audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Price SensitivityPREMIUM1.30×
TravellingTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gorilla audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
TraditionCONSERVATISM1.03×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gorilla have in United States?

Gorilla has an estimated audience of 2,515,055 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gorilla fans?

42.0% of Gorilla fans are female, 58.0% are male, with an average age of 41.2 years.

03

Which brands do Gorilla fans like most?

Gorilla fans show strongest brand affinity for Twins (group) (64.74×), Jane Goodall (36.68×), and Orangutan (84.5×) over the country average.

04

Where do Gorilla fans live in United States?

Gorilla fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gorilla fans also like?

Beyond Gorilla itself, the audience over-indexes on Jane Goodall (36.68×), Orangutan (84.5×), Chimpanzee (61.49×), and Abalone (89.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Gorilla audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gorilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →