Gorilla Audience in United States

Gorilla logo

Gorilla has an estimated audience of 2,515,055 people in United States. 42.0% are female, 58.0% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Twins (group), Jane Goodall, Orangutan, Chimpanzee, Abalone.

The average Gorilla fan in United States is 41.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Twins (group), Jane Goodall, Orangutan, with strongest over-indexing on Twins (group) (64.74× the country average). Demographically, the Gorilla audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Gorilla fans

Demographic split for Gorilla audience in United States
MetricValue
Female42.0%
Male58.0%
Average age41.2
Estimated audience size2,515,055

Audience persona

The typical Gorilla fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Twins (group).

Top regions in United States

Top regions ranked by reach for Gorilla in United States
RegionReachAffinity
Texas291,6691.35×
California246,7300.89×
Florida196,4771.15×
Georgia151,6111.96×
New York135,1140.96×
North Carolina108,6551.44×
Illinois98,4281.17×
Ohio93,3741.21×
Pennsylvania87,4021.03×
Tennessee84,6111.68×
Virginia76,5651.25×
Michigan73,6691.12×
Maryland62,9571.46×
South Carolina62,2701.65×
Louisiana60,6411.87×
New Jersey57,0810.89×
Indiana52,8011.15×
Missouri52,2581.29×
Mississippi49,0842.37×
Washington40,5980.8×
Massachusetts39,4810.8×
Kentucky35,2121.12×
Wisconsin32,4660.86×
Arizona31,0570.6×
Oklahoma30,4761.09×
Colorado30,2800.76×
Minnesota30,2470.84×
Arkansas29,8961.44×
Alabama26,2620.75×
Nevada24,4361×
Connecticut21,9900.87×
Oregon20,1640.7×
Kansas18,1470.92×
Iowa16,0160.77×
Utah15,4850.69×
Nebraska10,6300.84×
West Virginia9,7980.84×
New Mexico9,7530.77×
Washington, District of Columbia9,1471.21×
Hawaii8,3500.77×
Idaho7,1810.57×
Delaware6,6710.96×
Rhode Island6,0170.75×
New Hampshire5,2320.53×
Maine5,0370.56×
Montana3,8460.55×
South Dakota3,4220.59×
North Dakota3,2040.62×
Alaska2,9050.54×
Vermont2,1580.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gorilla audience
BrandAffinityCategory
Twins (group)64.74×Music & Radio
Jane Goodall36.68×Pets & Animals
Orangutan84.5×Pets & Animals
Chimpanzee61.49×Pets & Animals
Abalone89.47×Pets & Animals
The Sharks182.55×Music & Radio
Sloth27.51×Pets & Animals
Dash Rip Rock184.7×Music & Radio
Melbourne Zoo62.01×Travel & Leisure
Sporting Life (British newspaper)80.64×Sports
Medical sign6.4×Health
Tales from Earthsea (film)54.27×Movies & TV
Cricbuzz13.69×Sports
Denver Zoo32.2×Travel & Leisure
Monkey9.8×Pets & Animals
Movies1.51×Movies & TV
Outdoor recreation1.52×Sports
Ronan Keating46.44×Music & Radio
Tortoise15.13×Pets & Animals
Zoo Atlanta28.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gorilla audience
TraitClusterScore
Risk AppetiteTHRILL2.44
Luxury OrientationPREMIUM1.53
ExtroversionTHRILL1.45
PatriotismCONSERVATISM1.43
IndividualismJOY1.24
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Gorilla
CountryShare
United States24.1%
Germany8.7%
United Kingdom7.3%

See Gorilla audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Gorilla have in United States?

Gorilla has an estimated audience of 2,515,055 people in United States, concentrated in Texas and California.

What is the gender split and age of Gorilla fans?

42.0% of Gorilla fans are female, 58.0% are male, with an average age of 41.2 years.

Which brands do Gorilla fans like most?

Gorilla fans show strongest brand affinity for Twins (group) (64.74×), Jane Goodall (36.68×), and Orangutan (84.5×) over the country average.

Where do Gorilla fans live in United States?

Gorilla fans in United States are most concentrated in Texas (reach 291,669), California (reach 246,730), and Florida (reach 196,477). These three regions account for the largest share of the active audience.

What other brands do Gorilla fans also like?

Beyond Gorilla itself, the audience over-indexes on Jane Goodall (36.68×), Orangutan (84.5×), Chimpanzee (61.49×), and Abalone (89.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gorilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.