A data profile of the people who buy, follow and care about Sloth in United States — modelled from more than twelve digital signal sources. Sloth has an estimated audience of 2,213,669 people in United States.
The average Sloth fan in United States is 40.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Josh Hutcherson, Gorilla, Nature, with strongest over-indexing on Josh Hutcherson (78.87× the country average).
Demographically, the Sloth audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sloth fan in United States is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Josh Hutcherson.
The key figures that characterise the Sloth profile in United States.
70.8% are female, 29.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 40.3 |
| Estimated audience size | 2,213,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Sloth audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.2% |
| United Kingdom | 9.5% |
| Canada | 4.9% |
Where the Sloth audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.12× | |
| 02 | Kentucky | ~30K | 1.12× | |
| 03 | Indiana | ~50K | 1.11× | |
| 04 | Utah | ~20K | 1.11× | |
| 05 | Mississippi | ~20K | 1.11× | |
| 06 | Georgia | ~80K | 1.10× | |
| 07 | Louisiana | ~30K | 1.10× | |
| 08 | South Dakota | ~6K | 1.09× | |
| 09 | North Carolina | ~70K | 1.08× | |
| 10 | Alabama | ~30K | 1.08× | |
| 11 | South Carolina | ~40K | 1.07× | |
| 12 | Pennsylvania | ~80K | 1.06× | |
| 13 | Virginia | ~60K | 1.06× | |
| 14 | Washington | ~50K | 1.05× | |
| 15 | Florida | ~200K | 1.04× | |
| 16 | Arkansas | ~20K | 1.04× | |
| 17 | California | ~300K | 1.03× | |
| 18 | Michigan | ~60K | 1.03× | |
| 19 | Arizona | ~50K | 1.03× | |
| 20 | Missouri | ~40K | 1.03× | |
| 21 | North Dakota | ~5K | 1.03× | |
| 22 | Kansas | ~20K | 1.02× | |
| 23 | Nebraska | ~10K | 1.02× | |
| 24 | Illinois | ~70K | 1.01× | |
| 25 | New Jersey | ~60K | 1.01× | |
| 26 | Tennessee | ~40K | 1.00× | |
| 27 | Massachusetts | ~40K | 1.00× | |
| 28 | Connecticut | ~20K | 1.00× | |
| 29 | Ohio | ~70K | 0.99× | |
| 30 | Oklahoma | ~20K | 0.99× | |
| 31 | New York | ~100K | 0.98× | |
| 32 | New Mexico | ~10K | 0.98× | |
| 33 | Maryland | ~40K | 0.97× | |
| 34 | Idaho | ~10K | 0.97× | |
| 35 | Alaska | ~5K | 0.97× | |
| 36 | Oregon | ~20K | 0.96× | |
| 37 | West Virginia | ~10K | 0.96× | |
| 38 | Wisconsin | ~30K | 0.95× | |
| 39 | Nevada | ~20K | 0.95× | |
| 40 | Iowa | ~20K | 0.95× | |
| 41 | Colorado | ~30K | 0.94× | |
| 42 | Minnesota | ~30K | 0.94× | |
| 43 | Montana | ~6K | 0.94× | |
| 44 | New Hampshire | ~8K | 0.93× | |
| 45 | Maine | ~7K | 0.92× | |
| 46 | Hawaii | ~9K | 0.91× | |
| 47 | Rhode Island | ~6K | 0.90× | |
| 48 | Delaware | ~5K | 0.88× | |
| 49 | Vermont | ~3K | 0.88× | |
| 50 | Washington, District of Columbia | ~5K | 0.81× |
The strongest cross-interests of the Sloth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Hutcherson | Movies & TV | 78.87× | ||
| 02 | Gorilla | Pets & Animals | 27.51× | ||
| 03 | Tortoise | Pets & Animals | 9.95× | ||
| 04 | Steve Irwin | Movies & TV | 6.77× | ||
| 05 | Greeting card | Kids & Family | 2.84× | ||
| 06 | Five Below | Shopping | 2.47× | ||
| 07 | Adoption | Kids & Family | 2.30× | ||
| 08 | Beetlejuice | Movies & TV | 2.26× | ||
| 09 | Britney Spears | Music & Radio | 2.25× | ||
| 10 | Zoo | Kids & Family | 2.16× | ||
| 11 | Hobby Lobby | Home & Garden | 1.86× | ||
| 12 | Walt Disney World | Travel & Leisure | 1.77× | ||
| 13 | Drawing | Home & Garden | 1.74× | ||
| 14 | Livestock | Pets & Animals | 1.70× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Nature | Home & Garden | 1.59× | ||
| 17 | Dollar General | Shopping | 1.58× | ||
| 18 | Subway | Food & Beverages | 1.57× | ||
| 19 | Nonprofit organization | Politics & Society | 1.51× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Individualism | JOY | 1.60× | |
| Patriotism | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.88× |
Sloth has an estimated audience of 2,213,669 people in United States, concentrated in California and Texas.
70.8% of Sloth fans are female, 29.2% are male, with an average age of 40.3 years.
Sloth fans show strongest brand affinity for Josh Hutcherson (78.87×), Gorilla (27.51×), and Nature (1.59×) over the country average.
Sloth fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sloth itself, the audience over-indexes on Gorilla (27.51×), Nature (1.59×), Hobby Lobby (1.86×), and Five Below (2.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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