Monkey Audience in United States

Monkey has an estimated audience of 4,645,186 people in United States. 59.6% are female, 40.4% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Cheetah, Kia Sportage, Houston Astros, Gorilla, Los Angeles Dodgers.

The average Monkey fan in United States is 42.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cheetah, Kia Sportage, Houston Astros, with strongest over-indexing on Cheetah (16.21× the country average). Demographically, the Monkey audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Monkey fans

Demographic split for Monkey audience in United States
MetricValue
Female59.6%
Male40.4%
Average age42.6
Estimated audience size4,645,186

Audience persona

The typical Monkey fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Cheetah.

Top regions in United States

Top regions ranked by reach for Monkey in United States
RegionReachAffinity
Texas529,6991.33×
California515,3371.01×
Florida380,5061.21×
New York252,5570.97×
Georgia218,4881.53×
North Carolina198,1351.42×
Ohio167,9891.17×
Pennsylvania167,5391.07×
Illinois160,0961.03×
Michigan143,6921.18×
Virginia119,5541.06×
Tennessee116,2601.25×
Arizona111,0851.17×
New Jersey108,2370.92×
Alabama105,3231.62×
Indiana102,3381.21×
Louisiana96,2701.61×
Maryland95,8151.2×
South Carolina92,9301.33×
Missouri82,6001.1×
Washington79,4620.85×
Massachusetts74,7490.82×
Mississippi66,7621.74×
Kentucky64,9261.11×
Oklahoma64,7661.26×
Wisconsin57,4410.82×
Colorado55,8410.76×
Minnesota52,2190.78×
Arkansas49,8221.3×
Nevada49,2351.1×
Connecticut45,8860.98×
Oregon38,7660.73×
Kansas36,8771.01×
Iowa32,3630.85×
Utah29,9720.72×
New Mexico24,4841.05×
West Virginia20,6260.95×
Nebraska20,0470.86×
Hawaii19,0650.95×
Idaho15,2370.65×
Delaware13,0311.02×
Rhode Island12,2220.83×
Washington, District of Columbia11,3280.81×
New Hampshire9,8870.54×
Maine9,4390.57×
South Dakota7,1530.67×
Alaska7,1230.72×
Montana6,8560.53×
North Dakota6,3060.66×
Wyoming3,7840.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monkey audience
BrandAffinityCategory
Cheetah16.21×Pets & Animals
Kia Sportage16.15×Cars & Mobility
Houston Astros5.96×Sports
Gorilla11.66×Pets & Animals
Los Angeles Dodgers3.76×Sports
Hobby Lobby2.04×Home & Garden
Nature1.58×Home & Garden
Craigslist1.99×Shopping
Tim Allen6.56×Movies & TV
Do it yourself (DIY)1.53×Home & Garden
Dollar General1.76×Shopping
Aldi1.78×Shopping
Staples (Canada)2.3×Business & Career
Honda HR-V11.15×Cars & Mobility
MSN1.71×News
Dentistry2.34×Business & Career
FIFA World Cup1.7×Sports
Jane Goodall4.7×Pets & Animals
Dollar Tree1.65×Shopping
FC Bayern Munich2.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monkey audience
TraitClusterScore
ExtroversionTHRILL1.37
SustainabilityBALANCE1.34
PatriotismCONSERVATISM1.25
Risk AppetiteTHRILL1.24
Early Adopter MentalityPOWER1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Monkey
CountryShare
United States19.5%
India5.5%
United Kingdom5.2%

See Monkey audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Monkey have in United States?

Monkey has an estimated audience of 4,645,186 people in United States, concentrated in Texas and California.

What is the gender split and age of Monkey fans?

59.6% of Monkey fans are female, 40.4% are male, with an average age of 42.6 years.

Which brands do Monkey fans like most?

Monkey fans show strongest brand affinity for Cheetah (16.21×), Kia Sportage (16.15×), and Houston Astros (5.96×) over the country average.

Where do Monkey fans live in United States?

Monkey fans in United States are most concentrated in Texas (reach 529,699), California (reach 515,337), and Florida (reach 380,506). These three regions account for the largest share of the active audience.

What other brands do Monkey fans also like?

Beyond Monkey itself, the audience over-indexes on Kia Sportage (16.15×), Houston Astros (5.96×), Gorilla (11.66×), and Los Angeles Dodgers (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.