Rascasse Audience Intelligence

Monkey Audience in United States

A data profile of the people who buy, follow and care about Monkey in United States — modelled from more than twelve digital signal sources. Monkey has an estimated audience of 4,645,186 people in United States.

#3951among Topic in United States#166in Pets & Animals

The average Monkey fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tim Allen, Nature, Gorilla, with strongest over-indexing on Tim Allen (7.53× the country average).

Demographically, the Monkey audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monkey fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Tim Allen.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monkey profile in United States.

Audience size
4.6M
in United States
Gender
59.6%♀
40.4% male
Age
42.6
average years
Country rank
#7113
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monkey fans

59.6% are female, 40.4% are male, average age 42.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Monkey audience in United States
MetricValue
Female59.6%
Male40.4%
Average age42.6
Estimated audience size4,645,186
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Monkey audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Monkey audience comes from United States.

Worldwide audience distribution share by country for Monkey
CountryShare
United States19.4%
India5.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monkey audience in United States is strongest.

Fig. 05

Top regions by affinity

Monkey fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.90×
02Louisiana~100K1.67×
03Alabama~100K1.65×
04Georgia~200K1.53×
05North Carolina~200K1.38×
06South Carolina~90K1.34×
07Arkansas~50K1.33×
08Texas~500K1.28×
09Oklahoma~60K1.26×
10Tennessee~100K1.22×
11Indiana~100K1.18×
12Maryland~90K1.18×
13Ohio~200K1.17×
14Florida~400K1.16×
15Michigan~100K1.14×
16Arizona~100K1.14×
17Kentucky~70K1.13×
18Missouri~80K1.10×
19Pennsylvania~200K1.07×
20Delaware~10K1.07×
21Nevada~50K1.06×
22New Mexico~20K1.05×
23Virginia~100K1.03×
24Kansas~40K1.00×
25Illinois~200K0.99×
26West Virginia~20K0.99×
27Connecticut~50K0.98×
28Hawaii~20K0.95×
29California~500K0.94×
30New York~200K0.92×
31New Jersey~100K0.88×
32Nebraska~20K0.88×
33Rhode Island~10K0.86×
34Iowa~30K0.84×
35Wisconsin~60K0.82×
36Washington~80K0.81×
37Washington, District of Columbia~10K0.81×
38Alaska~8K0.79×
39Massachusetts~70K0.78×
40Minnesota~50K0.76×
41Utah~30K0.74×
42South Dakota~8K0.74×
43Colorado~50K0.73×
44North Dakota~7K0.72×
45Oregon~40K0.71×
46Idaho~20K0.68×
47Wyoming~4K0.59×
48Maine~10K0.57×
49Montana~7K0.57×
50New Hampshire~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Monkey, United States
0.55×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monkey audience
#·InterestCategoryAffinity×
01GorillaPets & Animals9.80×
02Tim AllenMovies & TV7.53×
03Jane GoodallPets & Animals4.33×
04Emily OsmentMovies & TV4.16×
05Web serverTechnology & Electronics3.41×
06Animal testingPolitics & Society2.59×
07Non-alcoholic beverageFood & Beverages2.01×
08NostalgiaHome & Garden1.79×
09FacialBeauty & Wellness1.69×
10GeneticsKids & Family1.67×
11Detroit TigersSports1.67×
12FundraisingBusiness & Career1.62×
13DrawingHome & Garden1.61×
14Spanish languagePolitics & Society1.61×
15HairstyleBeauty & Wellness1.60×
16Self careHealth1.57×
17NatureHome & Garden1.55×
18Ace HardwareHome & Garden1.54×
19InnovationBusiness & Career1.54×
20LivestockPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monkey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Community OrientationOPEN1.33×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monkey audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Social Media UsageJOY0.79×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monkey have in United States?

Monkey has an estimated audience of 4,645,186 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Monkey fans?

59.6% of Monkey fans are female, 40.4% are male, with an average age of 42.6 years.

03

Which brands do Monkey fans like most?

Monkey fans show strongest brand affinity for Tim Allen (7.53×), Nature (1.55×), and Gorilla (9.8×) over the country average.

04

Where do Monkey fans live in United States?

Monkey fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Monkey fans also like?

Beyond Monkey itself, the audience over-indexes on Nature (1.55×), Gorilla (9.8×), Web server (3.41×), and Hairstyle (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Monkey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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