Monkey Audience in Germany
Monkey has an estimated audience of 838,150 people in Germany. 51.7% are female, 48.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tifo, Stradivarius, Home Delivery, Este, Veneto, Sexy Beast.
The average Monkey fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tifo, Stradivarius, Home Delivery, with strongest over-indexing on Tifo (15.4× the country average). Demographically, the Monkey audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Monkey fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.4 |
| Estimated audience size | 838,150 |
Audience persona
The typical Monkey fan in Germany is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Tifo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 233,473 | 1.27× |
| Bayern | 142,749 | 1.06× |
| Baden-Württemberg | 126,662 | 1.11× |
| Niedersachsen | 91,689 | 1.13× |
| Hessen | 73,044 | 1.14× |
| Rheinland-Pfalz | 44,382 | 1.06× |
| Sachsen | 39,155 | 0.95× |
| Berlin | 35,768 | 0.95× |
| Schleswig-Holstein | 27,670 | 0.92× |
| Brandenburg | 23,011 | 0.89× |
| Hamburg | 21,776 | 1.15× |
| Sachsen-Anhalt | 19,145 | 0.88× |
| Thüringen | 17,570 | 0.82× |
| Mecklenburg-Vorpommern | 12,499 | 0.78× |
| Saarland | 10,075 | 0.98× |
| Bremen | 7,316 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tifo | 15.4× | Sports |
| Stradivarius | 1.97× | Shopping |
| Home Delivery | 2.89× | Food & Beverages |
| Este, Veneto | 2.45× | Travel & Leisure |
| Sexy Beast | 17.63× | Movies & TV |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| 3D printing | 1.83× | Technology & Electronics |
| Kodi (software) | 2.3× | Technology & Electronics |
| Ghostgirl | 20.95× | Literature |
| Google Home | 4.35× | Technology & Electronics |
| Weimar Republic | 3.52× | Politics & Society |
| Buying a House | 4.05× | Home & Garden |
| Picnic | 2.35× | Kids & Family |
| Homesteading | 3.73× | Home & Garden |
| Buying and Selling Real Estate | 4.13× | Home & Garden |
| Ireen Sheer | 1.63× | Music & Radio |
| MK | 1.64× | Music & Radio |
| Esra Erol | 2.87× | Movies & TV |
| Cancoillotte | 2.82× | Food & Beverages |
| Celtic mythology | 2.51× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Spirituality | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.17 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.5% |
| United Kingdom | 5.2% |
See Monkey audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Monkey have in Germany?
Monkey has an estimated audience of 838,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monkey fans?
51.7% of Monkey fans are female, 48.3% are male, with an average age of 39.4 years.
Which brands do Monkey fans like most?
Monkey fans show strongest brand affinity for Tifo (15.4×), Stradivarius (1.97×), and Home Delivery (2.89×) over the country average.
Where do Monkey fans live in Germany?
Monkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 233,473), Bayern (reach 142,749), and Baden-Württemberg (reach 126,662). These three regions account for the largest share of the active audience.
What other brands do Monkey fans also like?
Beyond Monkey itself, the audience over-indexes on Stradivarius (1.97×), Home Delivery (2.89×), Este, Veneto (2.45×), and Sexy Beast (17.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.