A data profile of the people who buy, follow and care about serienjunkies in Germany — modelled from more than twelve digital signal sources. serienjunkies has an estimated audience of 749,561 people in Germany.
The average serienjunkies fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Gorilla, OK! Magazin, Monkey, with strongest over-indexing on Gorilla (37.31× the country average).
Demographically, the serienjunkies audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical serienjunkies fan in Germany is more female, around 29.2 years old, with strong Individualism tendencies and a notable affinity for Gorilla.
The key figures that characterise the serienjunkies profile in Germany.
60.4% are female, 39.6% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 29.2 |
| Estimated audience size | 749,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 3% |
of the worldwide serienjunkies audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.9% |
| Austria | 5.7% |
| Switzerland | 4.6% |
Where the serienjunkies audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.31× | |
| 02 | Sachsen-Anhalt | ~20K | 1.25× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.19× | |
| 04 | Schleswig-Holstein | ~30K | 1.15× | |
| 05 | Brandenburg | ~30K | 1.13× | |
| 06 | Saarland | ~10K | 1.08× | |
| 07 | Niedersachsen | ~80K | 1.07× | |
| 08 | Berlin | ~30K | 1.01× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 0.96× | |
| 10 | Rheinland-Pfalz | ~30K | 0.91× | |
| 11 | Sachsen | ~30K | 0.88× | |
| 12 | Hamburg | ~10K | 0.87× | |
| 13 | Hessen | ~50K | 0.86× | |
| 14 | Thüringen | ~20K | 0.86× | |
| 15 | Baden-Württemberg | ~70K | 0.76× | |
| 16 | Bayern | ~90K | 0.74× |
The strongest cross-interests of the serienjunkies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Married At First Sight | Movies & TV | 38.07× | ||
| 02 | Gorilla | Pets & Animals | 37.31× | ||
| 03 | OK! Magazin | News | 36.32× | ||
| 04 | Norte Shopping | Shopping | 28.71× | ||
| 05 | Monkey | Pets & Animals | 27.75× | ||
| 06 | Spice Girls | Music & Radio | 25.55× | ||
| 07 | Shopping Queen | Movies & TV | 18.71× | ||
| 08 | chefkoch.de | Food & Beverages | 18.63× | ||
| 09 | Gala | News | 16.61× | ||
| 10 | Very (online retailer) | Website / Newspaper / Magazine | 12.23× | ||
| 11 | Jennifer Aniston | Movies & TV | 9.74× | ||
| 12 | Abitur | Business & Career | 9.15× | ||
| 13 | In Touch Weekly | News | 8.80× | ||
| 14 | Jane Goodall | Pets & Animals | 8.33× | ||
| 15 | Gute Zeiten, schlechte Zeiten | Movies & TV | 8.13× | ||
| 16 | PromiFlash | Internet & Social Media | 5.47× | ||
| 17 | Sat.1 | Movies & TV | 3.52× | ||
| 18 | Manuel Neuer | Sports | 3.47× | ||
| 19 | Superman | Movies & TV | 3.07× | ||
| 20 | RTL Television | Movies & TV | 2.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Creativity | OPEN | 1.08× | |
| Community Orientation | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Quality Awareness | PREMIUM | 0.71× |
serienjunkies has an estimated audience of 749,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.4% of serienjunkies fans are female, 39.6% are male, with an average age of 29.2 years.
serienjunkies fans show strongest brand affinity for Gorilla (37.31×), OK! Magazin (36.32×), and Monkey (27.75×) over the country average.
serienjunkies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.
Beyond serienjunkies itself, the audience over-indexes on OK! Magazin (36.32×), Monkey (27.75×), Gute Zeiten, schlechte Zeiten (8.13×), and Gala (16.61×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for serienjunkies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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