Orangutan Audience in United States

Orangutan logo

Orangutan has an estimated audience of 603,452 people in United States. 60.9% are female, 39.1% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Kielbasa, Voter registration, Jingoism, Natural rubber.

The average Orangutan fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Kielbasa, Voter registration, with strongest over-indexing on Collectable (2.06× the country average). Demographically, the Orangutan audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Orangutan fans

Demographic split for Orangutan audience in United States
MetricValue
Female60.9%
Male39.1%
Average age44.7
Estimated audience size603,452

Audience persona

The typical Orangutan fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Orangutan in United States
RegionReachAffinity
California78,9291.19×
Texas66,4761.28×
Florida44,2041.08×
New York34,0701.01×
Georgia21,4301.15×
Pennsylvania20,4291.01×
Illinois20,0541×
North Carolina19,0251.05×
Ohio18,6351×
Michigan15,1610.96×
Virginia14,9891.02×
New Jersey14,6510.95×
Washington14,1071.17×
Arizona13,6861.11×
Tennessee13,0361.08×
Indiana12,0691.09×
Massachusetts11,4690.96×
Maryland10,6311.02×
Colorado9,8471.04×
Missouri9,6570.99×
South Carolina9,0070.99×
Louisiana8,8621.14×
Alabama8,7391.04×
Kentucky8,2191.09×
Wisconsin8,0470.89×
Minnesota7,8360.91×
Oklahoma7,5291.12×
Oregon7,4051.07×
Utah6,2881.16×
Nevada6,2511.07×
Mississippi5,8861.18×
Connecticut5,7630.95×
Arkansas5,3081.07×
Kansas4,6230.97×
Iowa4,5820.92×
Nebraska3,0141×
Idaho2,9630.98×
New Mexico2,9550.98×
West Virginia2,6610.95×
Hawaii2,6151.01×
New Hampshire1,9840.83×
Maine1,7820.82×
Washington, District of Columbia1,6660.92×
Rhode Island1,6380.85×
Montana1,4530.87×
Delaware1,3780.83×
Alaska1,2350.96×
South Dakota1,1050.79×
North Dakota1,0720.86×
Vermont8690.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orangutan audience
BrandAffinityCategory
Collectable2.06×Kids & Family
Kielbasa20×Food & Beverages
Voter registration5.11×Politics & Society
Jingoism2.26×Politics & Society
Natural rubber2×Cars & Mobility
Mara Escalante32.28×Movies & TV
Elsword15×Games
Home equity1.51×Home & Garden
Nationality1.61×Politics & Society
Nebraska Cornhuskers football2.65×Sports
Home staging3.73×Home & Garden
JDSU2.02×Business & Career
Stamp collecting2.74×Home & Garden
Hobbico44.07×Home & Garden
REC TEC Grills9.62×Sports
Jesse Plemons1.69×Movies & TV
Corona (band)2.8×Music & Radio
Cleveland Clinic2.55×Health
Girolando cattle11.12×Pets & Animals
Hibachi3.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orangutan audience
TraitClusterScore
Risk AppetiteTHRILL2.21
SustainabilityBALANCE1.92
Luxury OrientationPREMIUM1.52
Community OrientationOPEN1.42
SpiritualityBALANCE1.32
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Orangutan
CountryShare
United States17.4%
United Kingdom9.9%
France5.3%

See Orangutan audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Orangutan have in United States?

Orangutan has an estimated audience of 603,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Orangutan fans?

60.9% of Orangutan fans are female, 39.1% are male, with an average age of 44.7 years.

Which brands do Orangutan fans like most?

Orangutan fans show strongest brand affinity for Collectable (2.06×), Kielbasa (20×), and Voter registration (5.11×) over the country average.

Where do Orangutan fans live in United States?

Orangutan fans in United States are most concentrated in California (reach 78,929), Texas (reach 66,476), and Florida (reach 44,204). These three regions account for the largest share of the active audience.

What other brands do Orangutan fans also like?

Beyond Orangutan itself, the audience over-indexes on Kielbasa (20×), Voter registration (5.11×), Jingoism (2.26×), and Natural rubber (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orangutan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.