A data profile of the people who buy, follow and care about Orangutan in United States — modelled from more than twelve digital signal sources. Orangutan has an estimated audience of 603,452 people in United States.
The average Orangutan fan in United States is 44.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gorilla, Jane Goodall, Logan Paul, with strongest over-indexing on Gorilla (84.5× the country average).
Demographically, the Orangutan audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Orangutan fan in United States is more female, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Gorilla.
The key figures that characterise the Orangutan profile in United States.
60.9% are female, 39.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 44.7 |
| Estimated audience size | 603,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Orangutan audience comes from United States.
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 9.6% |
| France | 5.2% |
Where the Orangutan audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~60K | 1.20× | |
| 02 | Kentucky | ~9K | 1.18× | |
| 03 | Mississippi | ~6K | 1.15× | |
| 04 | Indiana | ~10K | 1.12× | |
| 05 | Louisiana | ~9K | 1.12× | |
| 06 | Utah | ~6K | 1.12× | |
| 07 | California | ~70K | 1.11× | |
| 08 | Georgia | ~20K | 1.11× | |
| 09 | Oklahoma | ~7K | 1.11× | |
| 10 | Washington | ~10K | 1.10× | |
| 11 | Arkansas | ~5K | 1.10× | |
| 12 | Nebraska | ~3K | 1.10× | |
| 13 | Alabama | ~9K | 1.07× | |
| 14 | Arizona | ~10K | 1.05× | |
| 15 | North Carolina | ~20K | 1.04× | |
| 16 | Pennsylvania | ~20K | 1.02× | |
| 17 | Oregon | ~7K | 1.02× | |
| 18 | Alaska | ~1K | 1.02× | |
| 19 | Virginia | ~10K | 1.01× | |
| 20 | Kansas | ~5K | 1.01× | |
| 21 | Idaho | ~3K | 1.01× | |
| 22 | Ohio | ~20K | 1.00× | |
| 23 | Tennessee | ~10K | 1.00× | |
| 24 | Maryland | ~10K | 1.00× | |
| 25 | Missouri | ~10K | 1.00× | |
| 26 | South Carolina | ~9K | 1.00× | |
| 27 | Colorado | ~9K | 0.99× | |
| 28 | Nevada | ~6K | 0.99× | |
| 29 | New Mexico | ~3K | 0.99× | |
| 30 | Hawaii | ~3K | 0.99× | |
| 31 | Illinois | ~20K | 0.98× | |
| 32 | Florida | ~40K | 0.97× | |
| 33 | Massachusetts | ~10K | 0.96× | |
| 34 | Iowa | ~5K | 0.96× | |
| 35 | West Virginia | ~3K | 0.96× | |
| 36 | Michigan | ~10K | 0.95× | |
| 37 | New Jersey | ~10K | 0.95× | |
| 38 | Connecticut | ~6K | 0.95× | |
| 39 | Wisconsin | ~9K | 0.94× | |
| 40 | North Dakota | ~1K | 0.94× | |
| 41 | Rhode Island | ~2K | 0.92× | |
| 42 | New York | ~30K | 0.91× | |
| 43 | Montana | ~2K | 0.91× | |
| 44 | South Dakota | ~1K | 0.91× | |
| 45 | Vermont | <1K | 0.91× | |
| 46 | Minnesota | ~8K | 0.90× | |
| 47 | New Hampshire | ~2K | 0.90× | |
| 48 | Maine | ~2K | 0.89× | |
| 49 | Delaware | ~1K | 0.89× | |
| 50 | Washington, District of Columbia | ~2K | 0.87× |
The strongest cross-interests of the Orangutan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gorilla | Pets & Animals | 84.50× | ||
| 02 | Logan Paul | Movies & TV | 47.11× | ||
| 03 | Jane Goodall | Pets & Animals | 43.20× | ||
| 04 | Chimpanzee | Pets & Animals | 36.36× | ||
| 05 | International Men's Day | Kids & Family | 25.88× | ||
| 06 | Sustainable energy | Home & Garden | 16.12× | ||
| 07 | Jackson Hewitt | Business & Career | 14.18× | ||
| 08 | Renewable energy | Business & Career | 9.75× | ||
| 09 | Endangered species | Pets & Animals | 8.99× | ||
| 10 | FedEx | Business & Career | 5.39× | ||
| 11 | Weather forecasting | Home & Garden | 4.27× | ||
| 12 | QVC | Movies & TV | 4.05× | ||
| 13 | Denver Nuggets | Sports | 3.52× | ||
| 14 | Solar energy | Home & Garden | 3.38× | ||
| 15 | Mortgage loans | Business & Career | 2.89× | ||
| 16 | Discount stores | Shopping | 2.85× | ||
| 17 | Internet & Social Media | 2.69× | |||
| 18 | Organic food | Food & Beverages | 2.55× | ||
| 19 | Airbnb | Travel & Leisure | 2.41× | ||
| 20 | McDonald's | Food & Beverages | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.32× | |
| Family Orientation | CONSERVATISM | 2.18× | |
| Community Orientation | OPEN | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Orangutan has an estimated audience of 603,452 people in United States, concentrated in California and Texas.
60.9% of Orangutan fans are female, 39.1% are male, with an average age of 44.7 years.
Orangutan fans show strongest brand affinity for Gorilla (84.5×), Jane Goodall (43.2×), and Logan Paul (47.11×) over the country average.
Orangutan fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Orangutan itself, the audience over-indexes on Jane Goodall (43.2×), Logan Paul (47.11×), Sustainable energy (16.12×), and Renewable energy (9.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Orangutan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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