Rascasse Audience Intelligence

International Men's Day Audience in United States

A data profile of the people who buy, follow and care about International Men's Day in United States — modelled from more than twelve digital signal sources. International Men's Day has an estimated audience of 564,679 people in United States.

#410among Event in United States#544in Kids & Family

The average International Men's Day fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include hogan, mikimoto, RC Lens, with strongest over-indexing on hogan (144.09× the country average).

Demographically, the International Men's Day audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Men's Day fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for hogan.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Men's Day profile in United States.

Audience size
565K
in United States
Gender
67.6%♀
32.4% male
Age
39.1
average years
Country rank
#34111
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Men's Day fans

67.6% are female, 32.4% are male, average age 39.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for International Men's Day audience in United States
MetricValue
Female67.6%
Male32.4%
Average age39.1
Estimated audience size564,679
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the International Men's Day audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

14.5%

of the worldwide International Men's Day audience comes from United States.

Worldwide audience distribution share by country for International Men's Day
CountryShare
United States14.5%
India9.0%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Men's Day audience in United States is strongest.

Fig. 05

Top regions by affinity

International Men's Day fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.41×
02Illinois~20K1.32×
03California~80K1.31×
04Texas~60K1.30×
05Alaska~2K1.26×
06Washington~10K1.24×
07New Jersey~20K1.22×
08Virginia~20K1.16×
09Oregon~7K1.16×
10New York~40K1.15×
11Utah~6K1.13×
12Massachusetts~10K1.12×
13Nevada~6K1.11×
14Connecticut~6K1.09×
15Florida~40K1.08×
16Georgia~20K1.07×
17Maryland~10K1.06×
18Colorado~9K1.02×
19Alabama~8K1.02×
20North Carolina~20K1.01×
21Indiana~10K1.01×
22Idaho~3K1.01×
23Nebraska~3K1.01×
24Washington, District of Columbia~2K1.00×
25Kansas~4K0.99×
26Minnesota~8K0.98×
27Iowa~5K0.98×
28Oklahoma~6K0.97×
29Michigan~10K0.96×
30Pennsylvania~20K0.94×
31Wisconsin~8K0.94×
32New Hampshire~2K0.94×
33North Dakota~1K0.94×
34Ohio~20K0.93×
35Missouri~8K0.93×
36Arkansas~4K0.93×
37Delaware~1K0.92×
38Tennessee~10K0.90×
39Rhode Island~2K0.90×
40Kentucky~6K0.89×
41New Mexico~2K0.89×
42South Carolina~7K0.88×
43South Dakota~1K0.88×
44Montana~1K0.87×
45Maine~2K0.85×
46Vermont<1K0.83×
47Louisiana~6K0.81×
48West Virginia~2K0.80×
49Hawaii~2K0.80×
50Mississippi~4K0.77×
Fig. 06

Affinity by region

Affinity by region — International Men's Day, United States
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Men's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Men's Day audience
#·InterestCategoryAffinity×
01STYLIGHTFashion & Accessoires231.84×
02Song of StyleFashion & Accessoires216.80×
03Nadine LabakiMovies & TV197.40×
04hoganFashion & Accessoires144.09×
05Sally HansenBeauty & Wellness87.21×
06mikimotoFashion & Accessoires81.25×
07RC LensSports81.21×
08Ruinart (Champagne)Food & Beverages67.38×
09Howlin' WolfMusic & Radio63.21×
10Sheffield Wednesday F.C.Sports44.27×
11San Miguel BreweryFood & Beverages43.18×
12Cuban LinkMusic & Radio39.62×
13LINETechnology & Electronics36.68×
14Women's historyPolitics & Society31.26×
15Paco RabanneBeauty & Wellness26.80×
16Luxury BagsFashion & Accessoires23.91×
17HE/ROMusic & Radio14.97×
18SloveniaTravel & Leisure12.70×
19United NationsPolitics & Society8.60×
20ColombiaTravel & Leisure6.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Men's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Men's Day audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.67×
Early Adopter MentalityPOWER2.00×
MindfulnessBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Men's Day audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
Career OrientationPOWER0.81×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Men's Day have in United States?

International Men's Day has an estimated audience of 564,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International Men's Day fans?

67.6% of International Men's Day fans are female, 32.4% are male, with an average age of 39.1 years.

03

Which brands do International Men's Day fans like most?

International Men's Day fans show strongest brand affinity for hogan (144.09×), mikimoto (81.25×), and RC Lens (81.21×) over the country average.

04

Where do International Men's Day fans live in United States?

International Men's Day fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do International Men's Day fans also like?

Beyond International Men's Day itself, the audience over-indexes on mikimoto (81.25×), RC Lens (81.21×), Sally Hansen (87.21×), and LINE (36.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See International Men's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Men's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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