International Men's Day Audience in United States

International Men's Day logo

International Men's Day has an estimated audience of 561,326 people in United States. 67.6% are female, 32.4% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: hogan, mikimoto, RC Lens, Sally Hansen, LINE.

The average International Men's Day fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include hogan, mikimoto, RC Lens, with strongest over-indexing on hogan (144.09× the country average). Demographically, the International Men's Day audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of International Men's Day fans

Demographic split for International Men's Day audience in United States
MetricValue
Female67.6%
Male32.4%
Average age39.1
Estimated audience size561,326

Audience persona

The typical International Men's Day fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for hogan.

Top regions in United States

Top regions ranked by reach for International Men's Day in United States
RegionReachAffinity
California84,7551.37×
Texas64,7821.34×
Florida41,9721.1×
New York37,1651.18×
Illinois25,3381.36×
Georgia19,0171.1×
Arizona17,9701.57×
North Carolina17,6381.04×
Pennsylvania17,4750.92×
New Jersey16,6211.16×
Ohio16,1010.93×
Virginia15,7631.15×
Michigan14,6000.99×
Washington13,9811.24×
Massachusetts11,8821.07×
Tennessee10,6090.94×
Indiana10,3441.01×
Maryland10,0701.04×
Colorado9,3021.05×
Alabama8,7211.11×
Missouri8,3340.92×
Minnesota7,9310.99×
Wisconsin7,8220.93×
Oregon7,6801.19×
South Carolina7,4640.88×
Oklahoma6,2491×
Kentucky6,2490.89×
Connecticut6,0821.08×
Nevada6,0391.11×
Utah5,8171.16×
Louisiana5,7800.8×
Iowa4,4170.96×
Arkansas4,3890.95×
Kansas4,3760.99×
Mississippi3,2550.7×
Nebraska2,8481.01×
Idaho2,7720.98×
New Mexico2,4150.86×
New Hampshire1,8700.85×
West Virginia1,8600.71×
Hawaii1,8340.76×
Washington, District of Columbia1,6310.97×
Alaska1,5931.33×
Maine1,5600.78×
Rhode Island1,4450.81×
Delaware1,3040.84×
Montana1,2480.8×
South Dakota1,0190.78×
North Dakota9610.83×
Vermont6990.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Men's Day audience
BrandAffinityCategory
hogan144.09×Fashion & Accessoires
mikimoto81.25×Fashion & Accessoires
RC Lens81.21×Sports
Sally Hansen87.21×Beauty & Wellness
LINE36.68×Technology & Electronics
Song of Style216.8×Fashion & Accessoires
Luxury Bags23.91×Fashion & Accessoires
Women's history31.26×Politics & Society
Howlin' Wolf63.21×Music & Radio
Ruinart (Champagne)67.38×Food & Beverages
Cuban Link39.62×Music & Radio
Paco Rabanne26.8×Beauty & Wellness
Colombia6.64×Travel & Leisure
Nadine Labaki197.4×Movies & TV
STYLIGHT231.84×Fashion & Accessoires
HE/RO14.97×Music & Radio
United Nations8.6×Politics & Society
San Miguel Brewery43.18×Food & Beverages
Slovenia12.7×Travel & Leisure
Sheffield Wednesday F.C.44.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Men's Day audience
TraitClusterScore
IndulgenceJOY1.49
Pet OwnershipJOY1.48
Family OrientationCONSERVATISM1.42
SustainabilityBALANCE1.29
Quality AwarenessPREMIUM1.27
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for International Men's Day
CountryShare
United States14.6%
India9.0%
United Kingdom4.2%

See International Men's Day audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does International Men's Day have in United States?

International Men's Day has an estimated audience of 561,326 people in United States, concentrated in California and Texas.

What is the gender split and age of International Men's Day fans?

67.6% of International Men's Day fans are female, 32.4% are male, with an average age of 39.1 years.

Which brands do International Men's Day fans like most?

International Men's Day fans show strongest brand affinity for hogan (144.09×), mikimoto (81.25×), and RC Lens (81.21×) over the country average.

Where do International Men's Day fans live in United States?

International Men's Day fans in United States are most concentrated in California (reach 84,755), Texas (reach 64,782), and Florida (reach 41,972). These three regions account for the largest share of the active audience.

What other brands do International Men's Day fans also like?

Beyond International Men's Day itself, the audience over-indexes on mikimoto (81.25×), RC Lens (81.21×), Sally Hansen (87.21×), and LINE (36.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Men's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.